Six Sigma Management

Stephen Drees

BUSINESS LEADER - EXECUTIVE MARKETER - LOYALTY

CONSULTANT

Principal

Allegiant Group, Inc.

Cincinnati, OH w: 513-***-****

United States o: sdrees@allegiant-

group.com

*******.*.*****@*****.***

My

http://www.allegiant-group.com

Company:

Internet http://search.yahoo.com/search?p=stephen+drees&fr=yfp-

Search Step: t-823&toggle=1&cop=mss&ei=UTF-8

My Blog: http://Harnessing-Loyalty.blogspot.com

Summary

25 years experience growing products, brands and businesses

Consulting/agency: Allegiant Group, Harte-Hanks, Quantum Loyalty

Client-side: GE Card Services, MasterCard, Mellon Bank, MHCS

Work History

Allegiant Group, Inc.

Aug 2008 - Present

Principal

Allegiant's experienced team of experts and resources unlock the most valuable asset of every

organization: long-term, high yielding relationships with customers, employees and sales channels.

Solutions and services offered:

- Loyalty & reward programs

- Gift cards, rebates, merchandise

- Marketing & promotional programs

- Strategy, analytics and data

- Creative and branding

- Program fulfillment & delivery

Harte-Hanks

Apr 2007 - Aug 2008

Managing Director

Allegiant Group. Inc.

2004 - 2007

Principal

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Quantum Loyalty

1999 - 2004

President/CEO

Education

Stanford University

2002 - 2002

Certificate, Advanced Management College

University of Pennsylvania

1987 - 1989

MS, Management & Strategy

Graduate thesis on new product/service development

Bloomsburg University of Pennsylvania

1979 - 1983

BA, Marketing Communications

Certifications

Six Sigma/ Lean Management 2009

(International Society for Six Sigma)

Black Belt-level training in applying Six Sigma principles to marketing, product and general

management

Custom

STEPHEN DREES

CAREER OVERVIEW

GENERAL MANAGER / EXECUTIVE MARKETER

For twenty five years I have been focused on growing products, brands and companies by

building customer loyalty. If you “Yahoo” me you will find multiple entries corresponding to

my past/present thought leadership.

I began my career in consumer financial services and then headed for the credit card

industry which was a hotbed of marketing and product innovation. At MasterCard I helped

launch and run a new business (affinity/co-branded cards) that reversed a decade-long

market share decline and enabled the company to outgrow American Express, VISA and

Discover. During this period I worked with some of the largest consumer brands in the world

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to create card-based customer loyalty programs. Today, the vast majority of all credit cards

on the planet are either sponsored by an affinity group or co-branded.

After stints in consulting and as head of product development for GE Capital’s bankcard

business, I ran a incentive/reward firm that achieved 175% revenue growth during my five

year tenure and was named an INC 500 company twice. In this role I gained valuable

experience running an organization whose clients were a cross-section of the FORTUNE

500 brands in many categories.

Some of the brands I have worked with include:

AT&T, Albertson’s, American Express, Best Buy, Chicago Tribune, Cingular,

Coca Cola, Clorox, Conagra, Disney, Energizer, Ford, Frito Lay, GM, Hasbro,

Hershey Foods, JC Penney, Keebler, Kellogg's, Kodak, Kraft, Kroger, Levi

Strauss, McAfee Software, McDonald's, Mercedes Benz, M&M Mars, Nintendo,

Panasonic, Pepsi, P&G, Pfizer, Rockport, Safeway, Sony, Starbucks, Toys R

Us, Target, Walgreens, Warner Bros, Wrigley

My prior general management experience positioned me to join Harte-Hanks Direct

Marketing to run a larger, more complex $100 million division with hundreds of employees,

multiple facilities and marquee clients.

In appraising my next move I am particularly keen on exploring opportunities where my

diverse experience in marketing, branding, strategy and product/service innovation across

many industries; coupled with my general management acumen; can help propel an

organization to growth and success. My experience and skill-set is highly relevant for

service-centric B2B and B2C companies. However, I am also open to considering any

opportunity where I can make a positive contribution in an executive marketing or general

management role.

This next-generation resume was created using VisualCV

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