Project Manager Data

**** ***** **** • FREDERICK, COLORADO *****

PHONE 720-***-**** • E-MAIL ********@***.***

TERRI L. KOLEBER

QUALIFICATIONS

Experienced market research project manager specializing in strategic positioning and competitive

analysis using neurolinguistics. Able to leverage the psychology of language content, structure and

syntax and recommend strategies to match the customer’s subconscious motivations for buying or

utilizing a product or service – to ultimately identify “the subconscious voice of the customer.”

Delivers insightful, actionable strategic and linguistic recommendations which have effectively increased

clients’ business and/or successfully changed physician prescribing behavior in crowded markets such as

high blood pressure, high cholesterol, asthma/allergy, oral contraception, and psychiatry.

Strong, concise writing skills and the ability to synthesize and condense large amounts of content/data

into easily understandable and conversational salient points. Excellent presentation development and

public speaking skills with experience presenting to internal, external, expert and layperson audiences.

Extensive experience managing clients/their teams and fulfilling ever-changing needs and goals.

Comfortable managing several projects simultaneously with fast ramp-up, last-minute changes, 16-hour

fielding/interview days, tight schedules and fast turnaround.

Advanced degree and strong analytical background in statistics, including study design, execution,

analysis and interpretation. Over 7 years experience conducting primary qualitative and quantitative

research, analyzing existing datasets using SAS, and interpreting statistical findings.

Proactive, organized, and detail oriented. Dedication to the highest standards of professionalism, poise,

and performance in interpersonal interactions, including verbal and written communications. Proficient in

Word, PowerPoint, Excel, SAS and Filemaker.

PROFESSIONAL EXPERIENCE

Senior Project Manager, Moderator, Analyst

6/2005-6/2009 Sommer Consulting Philadelphia, PA (HQ)/Greeley, CO

(local)

• Responsible for project coordination, management, and execution for a boutique primary

qualitative research firm specializing in linguistics and motivational psychology.

Linguistic insights successfully applied in many research areas, including insight mining,

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strategic positioning, communications testing/evaluation, sales rep detailing strategies,

competitive analysis/war games, persuasion/sales dialogue optimization, quantitative survey

development, and behavior change. Especially appropriate in situations where imagery must

convey the marketing message instead of words.

• Strategic recommendations based on linguistic insights shifted physician prescribing behavior to

grow numerous prescription and OTC products’ market shares including cardiovascular, psychiatric,

diabetes, infectious disease, oncology, respiratory, STDs, pain management, and autoimmune (please

see addendum for details).

• Identified new customer behavior segments and purchasing/prescribing strategies (please see

addendum) for clients by developing novel research approaches, including methods to ensure

quantitative findings are highly reliable by evaluating the way language is applied in survey

development.

• Key contributor to company growth by generating new clientele through referrals, repeat

business and often requested by name to lead projects. Committed to exceptional, insightful

moderating via highly developed rapport, pacing, leading, probing, laddering and active listening

skills. Over 2100 interviews conducted with physicians, health professionals, key opinion leaders,

and consumers in one-on-one, focus group, and telephone interview formats including use of web-

based stimulus exposures.

• Provided project direction, guidance, management to small internal teams (2-3 analysts) in order

to ensure analyses and writing clearly addressed client objectives while having the unified voice that

characterizes exemplary reports.

• Continuously focused on ways to improve efficiencies and quality control within the group.

Provided input on co-worker performance, training, and related issues. Accountable for setting own

direction and giving others direction in day-to-day activities. Worked with Management to develop

and maintain a cohesive and collaborative team relationship/understanding between all employees.

Marketing Director

2004-2006 Dragon Wingz, LLC

Frederick, CO

• Developed and implemented marketing campaigns as co-owner of start-up fast casual restaurant.

Identified marketing channels, constructed marketing materials, and assessed campaign/marketing

tool efficacy and performance.

• Acted as primary contact for public relations inquiries and community outreach. Generated press

releases, promotional angles to generate public interest.

• Responsible for website content, development, programming (using Dreamweaver), and

maintenance.

Lead Statistical Analyst

2003-2005 Myogen, Inc. (Contract through Kelly IT Services)

Denver, CO

• Responsible for assessment of legacy data and documentation in preparation for NDA

submission. Project involved over 50 Phase I through III studies spanning more than 20 years and

five mergers/acquisitions.

• Worked independently and with the lead physician to define, develop, and present datasets,

tables, listings, and graphs for interpretation and review. Designed and developed validation

programs and analyses for data.

Data Manager/SAS Programmer

2000-2003 Quantum Research (Formerly PDS)

Louisville, CO

• Responsible for accurate and timely data submission to various sponsor pharmaceutical

companies for more than 30 concurrent clinical trials.

Interacted with project managers and sponsors to develop protocol specific data reporting

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requirements and statistical analyses. Developed, reviewed and checked data sets, data reports

and query programs according to sponsor requirements.

Worked independently, within the data management group, and on study teams to define

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and develop edit checks and extract data, wrote SAS programs to generate derived databases,

tables, listings, and reports using existing macro libraries and complex data step techniques.

Maintained and executed programs for the evaluation and validation of incoming clinical data.

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• Led development and implementation of department SOPs, SAS programming SOPs and

standards, and department work practices to comply with FDA regulations.

Statistical Analyst

1999-2000 University of Colorado HSC Denver,

CO

• Acted as lead analytical unit on large cohort study. Reviewed and checked data sets and analyses

for subject selection and variable completeness. Designed and implemented statistical analyses for

longitudinal data (mixed models, survival analysis, logistic regression, linear regression).

• Consulted with Principal Investigator regarding findings, direction, and hypothesis generation.

Developed scientific manuscripts for publication; presented findings at professional meetings.

Student Research Assistant

1997-1999 Colorado State University Ft.

Collins, CO

• Directed data collection instrument/questionnaire administration of multi-phase study. Aided in

subject recruitment, biological sample collection cataloging, transfer and storage, and monitored

study progress.

• Managed database, conducted statistical analyses and quality checks on descriptive and clinical

data. Generated internal and external reports and data presentation.

Assistant Health and Safety Officer

1994-1997 California State University, Fresno

Fresno, CA

• Evaluated, amended, and developed various health and safety protocols and procedures. Directed

evaluation of fume hoods, safety showers, eyewash stations, and used NFPA fire hazard system to

identify and designate campus areas. Responsible for inventory, maintenance of Environmental

Health and Industrial Hygiene laboratory equipment.

E DUCATION

MS Environmental Epidemiology, 1999 Colorado State University, Ft. Collins, CO

BS Health Science: Environmental Health & Industrial Hygiene, 1996 California State University,

Fresno. Magna Cum Laude, Phi Kappa Phi

A CADEMIC PRESENTATIONS AND PUBLICATIONS

Welch M, Gallet C, Ostrom N, Meltzer E, Koleber T. Efficacy Evaluation and Patient Preference of

Albuterol Delivered Via the Pocket Chamber (PC) Versus the Aerochamber Plus (AC Plus) in Patients

with Asthma. Journal of Respiratory Care. Submitted.

Welch M, Gallet C, Ostrom N, Meltzer E. Evaluation of Efficacy and Patient Preference of Albuterol

Delivered via the PocketChamber (PC) Versus the AeroChamber (AC Plus) in Patients with Asthma.

(Abstract) Journal of Allergy and Clinical Immunology 2003 Feb, 111(2):S145.

Burch JB; Reif JS; Noonan CW; Ichinose T; Bachand AM; Koleber TL; Yost MG. Melatonin

metabolite excretion among cellular telephone users. International Journal of Radiation Biology 2002

Nov;78(11):1029-36

Koleber T, Ross C., Butler J., Parrish L., Awad J., and Norris J. Passive smoke exposure associated with

plasma vitamin and carotenoid concentrations in young children. (Abstract) American Journal of

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Epidemiology 2000; 151:S27.

Ross C., Butler J., Koleber T., Parrish L., and Norris J. Validation of a Passive Smoke Questionnaire for

Use in a Pediatric Cohort. (Abstract) American Journal of Epidemiology 2000; 151:S5.

Koleber T., Ross C., Butler J., Parrish L., Awad J., and Norris J. Passive smoke exposure associated

with plasma vitamin and carotenoid concentrations in young children. Oral presentation SER 33rd

Annual Meeting, Seattle, June 2000.

Koleber T., Ross C., Butler J., Parrish L., Deutsch J., Rewers M., Hoffman M., and Norris JM. Ascorbic

acid intake and urinary excretion in the IVY Cohort. Oral presentation at the 18th Annual

Epidemiological Research Exchange, Denver, November 1999.

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