Sales Engineer

Mike Woodward

Contact Details

Mobile : +1-617-***-**** E-mail : ****.********@******.***

Personal statement

I am an accomplished product management and marketing professional with substantial international

experience gained from doing business in Finland, France, Germany, Sweden, UK, US, China, Japan, Korea, and

Taiwan.

Having worked as a developer for many years I have an extremely strong technical background . I have

published technical papers, spoken at international technical conferences, and written sales and marketing

material to support technically complex products.

I have both product and industry marketing expertise and have performed a wide range of marketing activities

e.g. market research, business development, collateral creation (papers, data sheets, etc.), trade show

development, prospecting and e-mail campaigns, and web site creation. As a product manager I have dealt with

legal issues, RFPs, product launches and promotion, and worked with development and sales.

I am a US Permanent Resident.

Career History

The MathWorks (creators of MATLAB & Simulink), August 2004 – present, US (MA)

Industry Marketing Manager - Communications & Semiconductor

Product direction. Managing international customer advisory board - the main vehicle company uses for

customer feedback for product development. Alerting company to new technological areas as threats and

opportunities for new product development. Providing the ‘voice of the customer’ advocating new features and

development areas.

Business development. Re-focusing company’s presence at major industry trade shows to business development

with significant results in terms of new senior prospects met. Conducted several successful prospecting studies

including Benelux study (which generated over €100,000 of new business in one order alone), Norway territory

study, wireless standards study, and startup prospecting study.

Market research and analysis. Providing in-depth financial analysis of company’s position in different markets

and assessing the health of those markets (the most detailed analysis in the company). Providing technology

analysis and interpretation for sales team.

Outbound marketing. Positioning company’s products in significant new areas. In support of new messages

building new sales and marketing collateral and rolling out messages to sales, marketing, and application

engineering. Speaking at company events and at accounts in the US and internationally. Key part of successful

user story program – from finding user stories to interviews. Writing articles and papers, giving press

interviews, and advising on advertising campaign. Running e-mail campaigns.

Sales. Providing sales training for new customer-facing staff (recognized as best speaker on program). Running

worldwide industry selling team (recognized as best such team in company).

Intrinsity (chip design start-up), January 2004 – July 2004, UK

Senior Engineer

Short term engineering position – 3G (HSDPA) wireless development on an embedded system.

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RadioScape (software radio start-up), April 1999 – December 2003, UK, US (CA, AZ)

RadioScape - Product Manager (US)

Product management. Provided product direction for RadioLab 3G, an advanced behavioral simulation package

for 3G wireless (UMTS), based on client interaction, market trends, competitive intelligence and technical

wireless knowledge. Coordinated and worked with development team to ensure customer commitments and

product release deadlines met. Performed cost/benefit analysis of different product development options.

Outbound marketing. Created marketing collateral, e.g. whitepapers, website etc. Spoke at conferences to

promote products. Gave press and analyst interviews about company products and industry in general.

Distributor relationships. Provided channel support to resellers in Asia and Scandinavia.

Legal. Worked with in-house legal counsel to substantially improve product licensing agreement.

RadioScape -Technical Manager (US)

Responsible for marketing & technical operations in the US, including: consulting, marketing, pre-sales, post-

sales, and team leadership. Responding to RFPs for RadioLab 3G product. Developed and ran training course in

company technology. Gave presentations at conferences and customer sites in Europe, the US, and Asia. Secured

high profile customers in the US and Asia, including Andrew, General Dynamics, Lockheed-Martin, Mitsubishi,

NTT DoCoMo, and Fujitsu.

RadioScape - Principal Software Engineer (UK)

Founded and led team of eight to create RadioLab 3G - UMTS physical layer simulation software. Responsible

for team and project management. RadioLab 3G was one of EDN Magazine’s ‘Hot 100 Products’ in 2001.

RadioScape - Senior Software Engineer (UK)

Created software real-time Ensemble Multiplexer, key part of UK commercial DAB (Digital Audio Broadcasting)

transmission system. Product was awarded British Computer Society’s IT Award for Excellence in 2000.

Created audio processing algorithms for DAB receivers – work led to several patent applications and was

deployed in UK consumer products. Joined company as 10th employee.

Reuters (news and financial information), 1995-1999, UK

Senior Software Engineer

Developed real-time financial markets information system. System covered bond, futures, FOREX,

commodities, and stock markets. Provided out-of-hours emergency support which prevented major multi-

market outage. Studied and received training in the operation of the financial markets.

Academic History

University of Sheffield, UK M.Phil, “Properties of Se doped MODFETs”

Portsmouth Polytechnic, UK M.Sc. Microwave Solid State Physics

University of Leicester, UK B.Sc. (Hons), Physics

Taken accountancy, financial statement analysis, HR, marketing, and simulation courses at Harvard University

Extension School.

Papers (selection)

“Challenges for embedded software development”, IEEE NEWCAS, 2007

“Model-Based design of Wireless Systems”, Wireless Design and Development, 2007

“Speed up communications standards development", Comms Design, 2005

“Model-Based Design and Wireless Component Verification”, MBD Conference, Paris, 2005

Patents

WO02065450, “Method of analysing a compressed signal for the presence or absence of information content”,

Ferris G.R., Woodward M.V., 2002

WO02065651, “Method of inserting additional data into a compressed signal”, Ferris G.R., Woodward M.V.,

2002

WO0161686, “Method of and apparatus for converting an audio signal between data compression formats”,

Ferris G.R., Woodward M.V., 2003

Mike Woodward Page 2 of 2

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