Puerto Rico Sales
Resume:
EVELYN M MIRANDA-MIRABAL
SUNRISE, FL 33351
787-***-**** ( Work )
***********@*******.***
Public Relations & Corporate Communications
Summary of Qualifications
Experience in corporate communications, public relations and community affairs. Strong
background in strategic planning, issues and reputation management, media relations and
internal communications. Well versed in management, and supervision.
Work History
Mar, 2001 - Present
CORRECTIONAL HEALTH SERVICES CORPORATION - Guaynabo, Puerto Rico
Public Relations and Community Relations Officer
Report directly to the Chief Executive Officer. Establish short and long term plans. Implement,
coordinate, and evaluate public relations and community relations’ programs for CHSC,
provide counsel to the top management in crisis and issues management, participate and
coordinate the development of strategies related to governmental issues, supervise the
development and execution of all internal communication and marketing tools, and manage all
media relations.
Supervisor- Manuel A. Quilichini, Chief Executive Officer
Salary: $76,000 annually + bonus.
Oct, 1992 - Mar, 2001
CARDIOVASCULAR CENTER OF PUERTO RICO AND THE CARIBBEAN - San Juan, Puerto Rico
Public Relations/ Director
Reported directly to the Executive Director. Planned, organized and implemented public
relations programs, as well as marketing, advertising and publicity campaigns for the
Cardiovascular Center. Coordinated public relation’s effort with the public relation’s firm to
position the Center as a vanguard healthcare institution, recognized as the most prestigious
cardiovascular center in Puerto Rico with the only heart transplant program and infant
cardiovascular surgical services in the Caribbean. Supervised a Communication’s Department
with eight employees.
Supervisor- Marilyn Pérez de Vázquez, MHSA- Executive Director . Phone 787-***-****
Salary: $50,400 annually.
Apr, 1991 - Oct, 1992
UNIVERSITY OF PUERTO RICO- OFFICE OF THE PRESIDENT - San Juan, Puerto Rico
Public Relations / Director
Established and instituted fund-raising efforts and public relations’ programs for the University
of Puerto Rico and the University of Puerto Rico’s Foundation. Created and promoted the
corporate identity of the Foundation and developed marketing tools and strategies for the
Foundation to create awareness of its programs.
Supervisor- Stanley Boynton Phone 787-***-****
Salary- $20,000 annually
Sep, 1989 - Apr, 1991
MEDICAL SCIENCES CAMPUS, UNIVERSITY OF PUERTO RICO - San Juan, Puerto Rico
Public Relation’s Director, University Development
Coordinated and launched fund-raising efforts and public relation’s programs for the Medical
Sciences Campus of the University of Puerto Rico and its programs as well as of the
Foundation for the Medical Sciences Campus, and developed marketing tools and strategies for
the Foundation to create awareness of its programs.
Supervisor-Stanley Boynton 787-***-****
Salary- $18,000 annually
Mar, 1989 - Sep, 1989
PUERTO RICO COMMUNITY FOUNDATION - Hato Rey, Puerto Rico
Assistant, Development Office.
Assessed the Development Office Director in public relation efforts to provide support for the
fund-raising campaigns and strategies in order to create awareness of the programs of the
Puerto Rico Community Foundation. Coordinated fund-raising efforts of the Foundation for its
different programs. Developed marketing tools and strategies for the Foundation to create
awareness of its programs, such as the Endowment for the Arts and Community Development
Program.
Supervisor- Dr. Pedro Picó
Salary- $15,000 annually
Education
Sacred Heart University
Education Level: Masters Degree
Major: Public Relations
GPA: 3.8 (Magna Cum Laude)
Graduated: Yes
University of Puerto Rico
Education Level: Masters Degree
Major: Industrial and Occupational Psychology
GPA: 4.0 (Summa Cum Laude)
Graduated: Yes
University Of Puerto Rico
Education Level: Bachelors Degree
Major: Communications
Minor: Public Relations
GPA: 3.8 (Magna Cum Laude)
Graduated: Yes
Lincoln Military Academy
Education Level: High School Diploma/GED
GPA: 4.0
Graduated: Yes
Occupational Experience
Advertising and Promotions
Adjusts broadcasting schedules due to program cancellation.
Confers with clients to provide marketing or technical advice.
Confers with department heads and/or staff to discuss topics such as contracts, selection of
advertising media, or product to be advertised.
Consults publications to learn about conventions and social functions and organizes prospect
files for promotional purposes.
Contacts organizations to explain services and facilities offered or to secure props, audio visual
materials, and sound effects.
Coordinates activities of departments, such as sales, graphic arts, media, finance, and
research.
Directs activities of workers engaged in developing and producing advertisements.
Directs product research and development.
Formulates plans to extend business with established accounts and transacts business as
agent for advertising accounts.
Inspects layouts and advertising copy and edits scripts, audio and video tapes, and other
promotional material for adherence to specifications.
Monitors and analyzes sales promotion results to determine cost effectiveness of promotion
campaign.
Plans and executes advertising policies of organization.
Plans and prepares advertising and promotional material.
Reads trade journals and professional literature to stay informed on trends, innovations, and
changes that affect media planning.
Represents company at trade association meetings to promote products.
Supervises and trains service representatives.
Public Relations and Community Affairs
Arranges for and conducts public-contact programs designed to meet client's objectives.
Conducts market and public opinion research to introduce or test specific products or measure
public opinion.
Confers with production and support personnel to coordinate production of advertisements and
promotions.
Consults with advertising agencies or staff to arrange promotional campaigns in all types of
media for products, organizations, or individuals.
Counsels clients in effective ways of communicating with public.
Plans and directs development and communication of informational programs designed to
keep public informed of client's products, accomplishments, or agenda.
Prepares and distributes fact sheets, news releases, photographs, scripts, motion pictures, or
tape recordings to media representatives and others.
Prepares or edits organizational publications, such as newsletters to employees or public or
stockholders' reports to favorably present client's viewpoint.
Promotes sales and/or creates goodwill for client's products, services, or persona by
coordinating exhibits, lectures, contests, or public appearances.
Purchases advertising space and time as required to promote client's product or agenda.
Represents client during community projects and at public, social, and business gatherings.
Studies needs, objectives, and policies of organization or individual seeking to influence public
opinion or promote specific products.
Computer Skills
• Desktop Publishing Software (Publisher, etc)
• EMail Software (Outlook, etc)
• Internet Browser (Netscape, IE, etc)
• Personal Computers
• Presentation Software (PowerPoint, etc)
• Spreadsheet Software (Lotus, Excel, etc)
• Word Processing Software (MS Word, etc)
Language Skills
English - Excellent ( Read, Write, Speak )
Spanish - Excellent ( Read, Write, Speak )
French - Good ( Read, Speak )
Honors and Professional Involvements
1987 Hill & Knowlton’s Award for Highest Score in the Public Relations’
Mayor.
1991 Portico’s Award for Highest Score in the Public Relations’ Master.
1998-2000 Board Member, Puerto Rican Heart Association, Puerto Rico Chapter.
1999 Member, Puerto Rico Public Relation’s Association.
1998 Best Campaign, Public Service’s Campaign for the Puerto Rican UnitedWay.
1999 Puerto Rico Department of Health’s Cumbre Award for Outstanding.
Public Service
1999 Bohique Award-Honorary Mention Best Cardiovascular Campaign for
Male Adult.
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