Manager Marketing

Tim M. Kramer

**** *. ****** ***.

Coeur d'Alene ID 83814

***@*********.***

m. 206-***-****

Marketing Executive – Software Industry

Marketing executive with over ten years of experience growing revenues and increasing market

visibility of enterprise software products.

• Developed marketing strategies and tactics that resulted in increased quarter-over-quarter sales performance

for 22 consecutive quarters.

• Managed marketing initiatives that resulted in growth over 9 years from 50 customers to nearly 700, and from

$3 million in revenues to over $30 million.

• Impacted marketing and product strategy through press and analyst relations, interfacing with technical staff

and management, and working with strategic and tactical partnerships.

• Project management portfolio with dozens of success stories in event, website development, advertising

campaign and product promotion.

• Drove marketing and press activities around major merger of AppWorx Corporation and UC4 Software.

• Team building and budget management skills, producing top performance with minimal resources and budget.

• Skilled presenter and trainer, with experience delivering press and analyst briefings, sales training and

marketing presentations.

• Print and online marketing tactics and production expertise, with design, management and agency

experience.

• Completed major web development projects in support of marketing initiatives, internal and external.

• High-level problem solving and creative skills to effectively address business, operational and partnership

issues.

Professional Experience Director of Marketing, UC4 Software, Inc.: 2007

Marketing Director, AppWorx Corporation: 2001-2007

Marketing Manager, AppWorx Corporation: 1998-2001

Marketing Manager, University of Washington Physicians' Network: 1997

Director of Marketing

UC4 Software, Inc. Bellevue, WA 2007

Managed multi-national team of marketing professionals in all marketing

activities for Americas/Asia-Pac region. Established multimedia capabilities

for marketing department that saw in-house film production of customer

testimonials become key centerpieces of sales and customer relationship

building. Drove customer data-mining activities to leverage successes and

name-recognition of customer base.

• helped sales staff achieve consistent quarter-over-quarter growth

• consulted with senior management on product and marketing strategy

• delivered analyst and press briefings, sales training and client-focused web

seminars

• oversaw schedule of nearly 100 trade shows per year, and attended major

events in Europe and North America.

• built team of US-based marketing professionals including trade show manager,

marcom specialist, PR manager and multimedia support staff.

• developed successful customer user group with online and physical events

• analyzed SEO strategy and developed website metrics and web presence

• created multimedia customer testimonial videos, cd-rom presentations

Marketing Director

AppWorx Corporation Bellevue, WA 2001-2007

Played an instrumental role in developing AppWorx market share, leading

to consistent and exceptional quarter-over-quarter growth, and leading to

the successful sale of the company to a major capital investment firm.

Managed all worldwide marketing activities, including producing and

developing marketing materials for Asia Pac and European sales channels.

Worked on corporate branding project that spearheaded company name

change. Assisted product management and development teams with user

interface design and product usability.

• Helped AppWorx grow fast enough to be recognized in Washington

Technology Fast 50 for three years running

• Drove partnership efforts that leveraged relationships with major industry

affiliates

• Wrote, designed and produced corporate brochures, press releases, marketing

materials and websites

• Assisted with sales calls, RFPs

• Performed press and analyst briefings to major publications and analyst firms

including Oracle Magazine, Gartner, Forrester, and others.

Marketing Manager

AppWorx Corporation Bellevue, WA 1998-2001

Hired to assist marketing staff with operational duties, especially

copywriting and design.

• Managed and attended trade shows and partner events

• Wrote, designed and built www.appworx.com and support.appworx.com, as

well as corporate intranet.

• Managed advertising and developed web strategy.

Marketing Manager

UWPN Seattle, WA 1997

Hired to assist UWPN Marketing Director with all marketing activities

relating to fast-growing Seattle-area medical clinic chain.

• Working for the Marketing Director of UWPN, I assisted with advertising design

and execution, assisted with website design and maintenance, and helped

develop marketing plans.

• Managed newspaper advertising and developed web strategy.

Design Software: Adobe CS 3, Gimp, Scribus

Technical Skills

Operating Systems: Linux, Windows, Unix

Databases: Oracle, mySQL, SQL Server

Service Oriented Architectures: web services (SOAP, .NET, PHP)

Scripting: PHP, Javascript, ColdFusion, Perl, SQL, BASH

Education Bachelor of Arts, Honors - English/Philosophy

Gonzaga University Spokane, WA 1996

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