Marketing Manager

Brenda K. Vidovic

***** *** ***** ***** ******** Lake, MI 48189 517-***-**** *******@***.***

PERSONAL PROFILE

Professional Accomplishments

• Over 10 years experience creating and executing major marketing communications programs.

• 9 years strategic leadership to meet and exceed customer and company goals.

• Proven ability to move organizations forward in relation to new trends in technology and its impact on

marketing and communication tools.

• Bi-annual increases of 85% in company / program visibility to the targeted constituents while managing

complex marketing budgets in excess of $250,000.

• Extensive experience with design software and web applications, social media marketing, publishing

principals, publication practices and information networking.

• Demonstrated ability to provide superior customer service through effective listening, thorough needs

assessment, and meticulous follow-through.

• Strong work ethic to function effectively as an individual, as well as an active, contributing team member.

PROFESSIONAL EXPERIENCE

Ann Arbor Summer Festival, Ann Arbor, MI March, 2008 – July, 2009

Manager, Marketing & Corporate Partnerships

Independently managed marketing and corporate partnership departments of a non-profit arts organization with a

$1.5 million operating budget. Determined strategy and developed plans for managing organization's marketing

efforts including website, marketing communications/publications, events, organizational programs, promotions,

media buys, corporate sales tools, advertising, and subsidiary marketing efforts to support and raise profile for the

organization as a whole and its supporting programs and events.

• Developed and maintained a yearly marketing budget of $90,000. Responsible for achieving or exceeding

awareness, lead generation and other quantitative goals for each line item and maximizing the return on all

expenses.

• Proposed, implemented, and managed the complete redesign of organization's website to include a refreshed

brand image, a customized Content Management System (CMS), interactive capabilities, and social media

components. Within a four month period the revised site increased the number of hits by 10 % (126,483

visits), the number of Pageviews be 30% (564,073) and the number of new visits by 60% (75,848) from the

previous year.

• Managed corporate branding, positioning and major message development in conjunction with the festival's

Executive Director.

• Developed concept and layout of a new publication, the Festival Guide, which co-branded and cross

promoted the variety of programs the festival offers. Managed the distribution of 50,000 copies throughout

the Ann Arbor community. The publication increased attendance to events, workshops, and programs as well

as exposure to corporate partners and individual donors.

• Supported subsidiary companies with strategic branding, advertising, and publication managements as

needed.

• Managed the marketing calendar and ensured that all marketing projects were on time and within budget.

• Conceptualized, developed and designed all on-site signage and promotional materials to support event

including the stage banner, multiple point-of-purchase POP displays, corporate partner signs, program-

specific and vendor-specific signs.

• Over saw marketing capital assets including their purchase, servicing, transport and storage.

• Restructured the Corporate Partnership program in conjunction with the Executive Director. Responsible for

assessing festival properties that would be viable and attractive for corporate partners and packaging

properties to sell to partners at price points ranging from $30,000-$600.00. Solidified over $150,000 in

corporate sponsorship for the 2009 season.

• Enhanced Corporate Hospitality Program by increasing hospitality options, revising pricing structure, packing

opportunities and presenting information in a detailed and attractive publication. This resulted in an increase

of twelve additional scheduled private parties for the season, accumulating $7,200 in increased private party

rental revenue.

• Personally managed the 2009 season's Private Party tents including soliciting patrons to host parties,

managing the reservations and party agreements, coordinating the catering and beverage details, on site

management and post-event follow-up.

• Created all promotional materials relating to Corporate Partnerships including a comprehensive Sponsorship

Packet, a Hospitality and Private Party packet and an Advertising Opportunity packet.

• Over saw all activities related to Corporate Partnerships. Responsibilities included campaigns, face-to-face

solicitation, pre and post event promotions, invoicing and data management, and on-site support throughout

the four week festival.

• Managed multiple interns and seasonal staff in the areas of Graphic Design, Production, Corporate

Hospitality and Social Media.

U of M Society for College and University Planning, Ann Arbor, MI December, 2006 – March, 2008

Membership Marketing Coordinator

• Editor and primary contributor for membership communication publications including quarterly newsletters

and annual reports to members.

• Manage targeted campaigns, publications, member surveys and statistical reports to develop enhancements

for recruitment and retention strategies.

• Provide member research and trends analysis and maintain a database of several hundred thousand potential

and existing members.

• Create, implement and manage membership recruitment and retention activities.

Monitor use and effectiveness of print and online member recruitment and retention materials, including the

content of the New Member Packet, renewal notices and membership applications.

U of M Institute for Human Adjustment, Ann Arbor, MI October, 2002 – December, 2006

Marketing Specialist

Independently managed marketing communications programs for three clinical and research units in the UM Health

Service community. Directed creation/development of concepts, promotional materials, marketing plans, budgets,

resource schedules, cost/production schedules, and contact database management.

• Developed and maintained a yearly strategic marketing plan specific to each Center’s mission, marketing

goals, and budgets of $105,650.00.

• Developed, promoted, maintained, and analyzed marketing initiatives and advertising schedules for each unit.

• Team manager for the development and implementation of contact management databases.

• Responsible for Return On Investment (ROI) for all programs and marketing initiatives.

• Team co-leader for redesign, restructure and remarket the web sites of each unit.

• Managed research to evaluate existing and potential marketing audiences and outlets for each unit including

interactive marketing (podcasts, blogs, e-zines, and group email campaigns).

• Designed and edited publications including brochures, flyers, and display materials.

Make-A-Wish Foundation® of Michigan, Okemos, MI August 1999 – August 2002

Manager of Youth Services and Special Programs

Program management includes creation/development of concepts, promotional materials, marketing plans, budgets,

resource schedule, cost/production schedules, and identification of funding sources.

• Managed over 200 accounts working closely with a variety of donors, including small and large corporations,

students and school officials, membership affiliations, and the general public.

• Generated over $100,000 in contributions in a single operating year and secured an average of $6,000 in

promotional and financial sponsorship.

• Devised a new fundraising program, Wedding Bell Wishes. Other Make-A-Wish chapters throughout the

country implemented the program.

Marshall Fields, Okemos, MI November 1998 – August 1999

Special Events Coordinator/Visual Merchandiser

Independently organized and implemented special events including internal and external exhibits, community

fashion shows store contests and promotional events.

• Delivered presentations to a variety of corporate and public audiences.

• Created presentation materials including event scripts, programs, and in-store newsletter.

• Generated new customer base through internal and external marketing of events.

• Coordinated and oversaw community volunteer programs.

EDUCATION

Western Michigan University, Kalamazoo, MI

Bachelor of Science 1998, Textile and Apparel Studies (Marketing and Promotions Track)

REFERENCES

Available upon request.

Contact this candidate