Manager Sales
Resume:
PATRICIA LASPRILLA
*** ***** **** **. *** *C • Key Biscayne, FL 33149 • **********@***.*** • 305. 322.0837 •
Vice President Business Development
Strategic Market Expansion / Sales Planning/ Relationship Management
Dynamic, entrepreneurial Financial Services Management strategist with a 20+ year record of
achievement and demonstrated success driving sales growth while providing award-winning
sales leadership in highly competitive markets. Experienced in market development, public
relations, partnership building and product management. Tenacious in building new business,
securing customer loyalty, and forging strong relationships with external business partners. Latin
American banking expertise. Distilling value, overcoming objections and securing hard to close
deals. Highly competitive, passionate, persuasive and articulate, able to achieve strong results.
CORE COMPETENCIES:
Strategic Market Positioning
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Territory Growth/Development
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Key Client Retention
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Solution Selling Strategies
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Organizational Leadership
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New Market Penetration
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New Products Introduction
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• Solid Negotiation Skills
Budget Preparation
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Proven Decision-Making Competence
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High-Impact Sales Presentations
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Team Building & Management
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HIGHLIGHTED CAREER ACHIEVEMENTS
Continued…
PATRICIA LASPRILLA
• Revenue and Growth Generation – Over the years generated sustainable revenue and
volume growth.
• Account Development – Consistently developed strong relationships with Latin American
banks, partners and executive decision makers.
• Market Penetration –As a Business Development VP in Colombia, increased market share
from 43% to 50% in 5 years. Unexpected penetration in a competitive market
• Branding, Managing and positioning – Developed new product s, Entry level products,
relationship development and project management within environments from small to
large-scale projects from financial institutions and retail companies.
PROFESSIONAL EXPERIENCE
VP. Business Development, 1998 - PRESENT
Visa Inc. Latin America and Caribbean Region - Miami, Fl
Visa: World Leader Company in payment services. The Company provides
services and products to Latin America Countries, enabling growth in
banks portfolio’s profitability. (www.visa.com)
Oversee all sales and business development functions, including new product rollouts, key
account management, customer relationship development, contract negotiations, and order
fulfillment. Hold P&L and budget responsibilities. Provide cross-functional team training,
coaching, and mentoring. Direct network of Presidents, Vice-Presidents, managers and
marketing associates located throughout Colombia and some Latin American countries. Design,
implement and adjust various sales plans and programs for products development, with a focus
on building enterprise-wide business strategies designed to enhance competitive market
position and shareholder value.
Responsibilities: Manager, Assistant Vice President and VP Business Development Andean
Region
Electronic Payment Director 1992 - 1997
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BCSC. Financial Institution – Bogotá, Colombia
Colombian leader Bank in retail payment and low entry segment.
www.bancocajasocial.com.co.
Responsibilities included financial management. Developed business plans according to
strategy. Supported the execution of the business plan with a clear goal of strengthening market
position and increasing individual products contribution to bank’s profitability. Responsibilities
included the establishment and management of diverse branches in Small and Medium
Businesses. Branch management, marketing variables to assure market penetration growth and
achieved higher profitability of the assigned lines.
Responsibilities: Area Manager, Small Business Director and Electronic Payments Director
General Manager 1987 - 1991
Grupo Unión, Financial Institution – Bogotá, Colombia
Colombian leader group in upscale segment.
Participated in merging activities. Managed and coordinated general company policies, achieving
cost reduction. Supervised budget and sales of leasing contracts. Performed investment analysis and
projects evaluation. Managed credit analysis department. Commercial support to branches located in
Bogotá, Cali and Medellin, projections and commercial relationship.
Responsibilities: General Manager Leasing Unión and Technical Manager Corporación Financiera
Unión S.A.
Administrative Manager 1986 - 1987
Prospectiva Ltda – Bogotá, Colombia
Economic Research Company
Budgeted financial evaluation costs. Performed financial analysis for diverse organizations. Managed
treasury and personnel.
Intern 1985 - 1986
International Petroleum Company. Intercol – Bogotá, Colombia
Multinational Petroleum and Coal mining Company .
PATRICIA LASPRILLA
Earned experience in areas such as Purchasing, Human Resources and oil fields exploration
Education & Training
Bachelor of Industrial Engineering, 1986 - Pontificia Universidad Javeriana, Bogotá, Colombia
Professional Development Courses
Executive Education – Leading University of Miami School, of May 2009
Organizational Change. Business
Executive Education - Strategic Columbia Business School June 2006
Marketing Management Program
Executive Education – Power and Virginia University at Darden October 2002
Leadership School
Management Development Program Universidad de los Andes, December 1995
Bogotá, Colombia
Stock Exchange Operations Incolda, Bogotá, Colombia December 1990
Additional Information
U.S., European Community and Colombia work authorization.
Fluent in Spanish, French and English.
2
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