Marketing Design

Tom Davidson, S.V.M., I.S.P.

*** ************ *****

Shrewsbury, NJ 07702

************@*******.***

Home: ***/***-****

Cell: 732/618-7292

Profile

Retail Marketing, Advertising, Events and Promotional Professional ... with over twenty-three years’

experience ... approaches challenges creatively, cost effectively and with great organizational detail ...

whose talent encompasses retail marketing plans, managing and coordinating media schedules with

advertising agencies, composing enticing ad copy for everything from newsletters, promotional pieces and

web sites, customer building events from conception through final implementation, promotional concepts

and materials, retail educator and lecturer, trade publication author, designer and coordinator of retail trade

show exhibits and designer and coordinator of income producing special events ... whose client base has

including national retailers, shopping center developers, the travel industry, designer fragrances, giftware

and display manufacturers, and more!

Experience

- Director of Marketing, Merchandising &Promotions: Dearborn Market, Inc. 2004 - present.

Coordinate all Marketing, Merchandising and Promotional efforts for Dearborn Market, an upscale gourmet food market and

garden center in Holmdel, NJ.; www.dearbornmarket.com

- Founder, Designer, Owner: Home & Vine, Inc. 1997-2004

1,600 Square Foot up-scale retail gift store, Red Bank, NJ. Managed all gift buying, marketing and visual merchandising, website

copy, designed and coordinated all advertising and promotional pieces and events.

- Senior Retail Specialist: Equity Properties, Inc. 1988 -1998

Act in a regional consulting capacity to oversee the visual merchandising programs at all fifteen Equity-managed centers; provide

on-site and corporate level visual merchandising training to shopping center personnel; create and edit visual merchandising

training manuals and newsletters; oversee the design and execution of all visual aspects for a 1,600,000 square foot shopping

center, including display cases, carts and kiosks, in-line stores, signage and barricade programs, holiday trim, theme decor,

special events, grand re-opening visuals and promotions.

- President: 3D Illustrations. 1986 - present

Retail Marketing consultancy company based in Shrewsbury, N.J. Sample of national clients:

- Visual Merchandising Manuals: The Taubman Company, Inc.; General Growth Properties, Inc.

- Specialty Leasing Cart/RMU Decor Program: The Rouse Company, Inc.

- Vacant Store Front Window Program: Landau & Heyman, Inc., The Mills Corporation.

- Specialty Leasing Designs: Corporate Properties Investors, Inc.; The Kravco Company, Inc.,

The Mills Corporation/Sales Dynamics, Inc.

- Grand Opening Specialty Leasing Designs: Gurnee Mills.

- Trade Show Exhibits: Club Med, Inc., Dazian Fabrics, Inc.

- Window Design: H20+Madison Avenue, Giorgio Boutique, Nina Ricci Fragrances.

- Grand Opening: A&S Plaza: Melvin & Simon Associates.

- Save The Rain Forests Party, Brooklyn Academy of Music.

- Speaker: “Visual Merchandising Tips and Techniques”. George Little Management, Inc., Russ Berrie, Inc.

International Council of Shopping Centers, National Retail Federation, Business Week News, New Jersey News

Channel 12.

- Prop construction: Pee Wee’s Playhouse, Broadcast Arts, Inc.

- Annual Report Illustration: Merrill Lynch, Inc.

- Visual Merchandising Article Author: Giftware News, The Retail Challenge, Baby Shop Magazine, Specialty Retail Report

- Work featured in: Retail Reporting, Shopping Centers Today

- Store Design/Retail Consulting: ...everything from gifts to pets!

- Professor of Visual Merchandising: Parsons School of Design, New York, NY 1987-95

- Creative Director: Dazian Fabrics, Inc. New York, NY. 1985-86

- Visual Merchandiser: R.H. Macy’s, New York, NY. 1984-85

Additional Skills

Associations

- Software: Power Point, MS Word, WordPerfect

- Member: Society of Visual Merchandisers,

6.1; Windows XP.

International Conference of Shopping Centers,

-

Advisory Council: National Association of Display Current training: AutoCAD, Quark XPress, Adobe

-- Vendor resourcing;

Industries, Institute of Store Planners, Retail

- Advertising concepts and print media design.

Advertising Marketing Association.

Education

- B.F.A., Parsons School of Design, New York. Dean’s List, 1984.

Portfolio and References available upon request.

Contact this candidate