Marketing Manager

Darin Swan *** Pine Knoll Drive, Apt *A Battle Creek, MI 49014

248-***-**** *********@*****.***

Employment

College Instructor (Advertising Design), Kellogg Community College, Battle Creek, Michigan

Sep ’08 – May ‘09

Courses of instruction included Design Lab (GRDE 140), Introduction to the Mac (GRDE 105), Introduction to

Graphic Design (GRDE 100), Adobe Photoshop (GRDE170), Adobe Illustrator (GRDE 140), and Tennis.

Vice President, Senior Digital Account Planner, Campbell-Ewald, Warren, Michigan

Jan ‘08 – Aug. ‘08

Developed digital account plans in support of Chevy’s online strategy. Work included:

• Developing interactive white papers for Chevy account and creative teams.

• Creating and delivering strategic analysis presentations in support of Chevy’s online marketing goals.

• Evaluating emerging technologies, web metrics, and analyzing social media trends in support of potential

future Chevy campaigns.

• Assisted in brainstorming with creative and account on future advertising and marketing campaigns.

Account Supervisor, BBDO Detroit, Troy, Michigan

Nov '03 – Jan ‘08

Charged with managing cross-media advertising and marketing activity supporting the communication goals

for the brands of Chrysler LLC: Jeep, Chrysler, and Dodge. Primary responsibilities included:

• Managing the development and support of new cross-media campaigns, advergame programs, youth

marketing initiatives and email communication.

• Partnering with clients, vendors and stakeholders to design and implement measurement plans that

captured key program performance indicators.

• Reporting advertising and marketing campaign activity to all shareholders.

• Creating key partnerships with a variety of industry-leading advertising and marketing vendors.

Senior eDirect Services Manager, BBDO Detroit, Troy, Michigan

Jan ’02 – Nov ‘03

Managed the deployment of eDirect communications on behalf of the brands of Chrysler LLC. Primary

responsibilities included developing email communication strategies, managing email delivery vendors,

supervising the creative development process, developing campaign budgets, selecting campaign data,

creating new vendor relationships, and reporting post campaign metrics to all relevant shareholders.

Lead Multimedia Developer/Interactive Strategist, BBDO Detroit, Troy, Michigan

May '01 – Jan ‘02

Managed the creation and execution of Interactive advertising and marketing campaigns in support of the

brands of Chrysler LLC.

• Assisted brand account teams and interactive strategists in developing interactive brand strategies.

• Participated in key strategic decisions regarding direction of interactive campaigns.

• Developed email and online advertising campaigns based on client and account direction.

• Created interactive group business processes for the development of eDirect and advertising campaigns

to ensure ISO compliance and intra-agency cooperation.

Interactive Creative Director, Core Communications, Inc., Battle Creek, Michigan

Mar '00 – May ‘01

Designed and implemented custom Internet and extranet solutions for clients. Primary client base included

the electronic funds transfer (EFT) industry – NYCE, STAR, and Concord EFS.

• Managed and implemented the development of all interactive projects including all custom online

catalogs, corporate websites, and secure e-commerce sites for use by clients.

• Assisted the account management team in assessing clients' needs and partnered with the sales

department to create custom proposals specifically tailored to meet our clients' project objectives.

• Developed customized timelines and defined key milestones in the production process for all internal and

external production teams to ensure on-time delivery for interactive projects.

• Developed and managed the production of interactive materials on both the client and server side as

they related to clients’ advertising and marketing campaign objectives.

• Researched design, communication, and emerging interactive technologies to determine the feasibility of

implementing them in our clients' future communication projects.

Graphic Design/Information Technology Instructor, Kellogg Community College, Battle Creek, Michigan

Jan ’00 – Dec ‘01

Courses of instruction included Introduction to HTML for Graphic Designers (GRDE155), Special Topics:

HTML and Dreamweaver (GRDE 297), Using and Troubleshooting the Macintosh (GRDE 105), Quark

Xpress (GRDE 130), and PowerPoint (GRDE 110). Developed curriculum and instructed students primarily

in the web design area as it relates to the newly created web design certificate program (2001-2002 school

year).

Multimedia Manager, Harper Run Communication Arts, Battle Creek, Michigan

May ‘98 - Mar '00

Managed, designed, and implemented commercial Internet, Intranet, and multimedia projects for a diverse

group of businesses and government agencies. Primary responsibilities included development of new

accounts, management of existing accounts, development of technical proposals, web site design and

administration, and vendor selection. Was ultimately responsible for a staff of seven employees.

Owner (Sole Proprietor), Swan Computer Consulting, Kalamazoo, Michigan

Sep ‘96 - May ‘98

Administrated, designed, and implemented commercial Internet and Intranet Web sites. Responsibilities also

included account management, search engine optimization and marketing, copywriting, graphic design,

Internet marketing, strategic planning, and obtaining new accounts.

Web Developer, Cataloging and Standardization Center - Department of Defense, Battle Creek, Michigan

Jul ‘96 - Oct ‘96

Developed Web pages in HyperText Markup Language (HTML) for reference by employees of the federal

government as part of “paperless environment” initiative. Responsibilities included editing and proofing copy,

graphic design, and Web site administration.

Military History

Secure Computer-Communications Specialist (3C051), United States Air Force

Jul ‘91 - Jul ‘95

• Responsible for coordinating and implementing new communications systems for use by the United

States military forces supporting Joint Task Force-Southwest Asia located in Riyadh, Saudi Arabia.

• Updated and maintained a current directory of worldwide Department of Defense addresses commonly

used for classified and unclassified message transfer by military personnel in Taif, Saudi Arabia (Air

Force Achievement Medal Awarded for Actions).

Education

• Masters in Strategic Intelligence with a Concentration in Middle Eastern Studies - American Military

University – Graduation Nov. 2009 (3.8 GPA)

• Bachelors of Arts in Political Science - Oakland University – Graduated Cum Laude (3.6 GPA)

• Associates in Arts - Kellogg Community College, Battle Creek, Michigan – Twice awarded the Michigan

Competitive Scholarship

• Graduated June 1993 from the United States Air Force Academy Preparatory School

• Graduated September 1991 from the Communications Computer Systems Operator Technical Training

School, Keesler AFB, Mississippi

Associations, Committees, and Awards

• 2005 and 2006 Direct Marketing Association of Detroit “Target Award” for Interactive Marketing

• International Who’s Who in Business Professionals 2004

• International Who’s Who in Information Technology 2001

• Kellogg Community College Information Technology - Graphic Design Advisory Committee since 1999.

Proposed and developed, in concert with committee chairman, Doug Borton, the Web Design Certificate

program that was instituted in the 2001-2002 academic year.

References and portfolio available upon request.

Contact this candidate