Sales Management

PABLO SALANOVA

**** ******* **.

Los Angeles, CA 90065

www.linkedin.com/in/pablos

323-***-**** *****.*.********@*****.***

CAREER SUMMARY

Experienced technology professional with diverse and well rounded professional and personal experiences. Possess

a solid and growing technical background that is complemented with thorough business knowledge, industry

understanding and a strong passion for achieving results and learning. I thrive in complex, fast moving environments

that encourage intellectual stimulation, creativity and working across disciplines.

Deep business knowledge: Wide set of experiences in technology companies in product management, program

management, sales and business operations. Established track record of working cross-functionally and combining

technical background and business knowledge to deliver creative solutions to clients.

Strong technical background and enthusiasm for technology: Passion for understanding technical details and

potential of technology solutions. Constant enthusiasm for learning and expanding my technology knowledge.

Leadership: Proven ability to identify, scope and drive projects to fruition across multiple teams, with or without

direct influence

Fluent in Spanish and Portuguese: Lived in Argentina, Brazil and Mexico.

Technology Skills:

Internet infrastructures, web application development, product lifecycle, web services, internet protocols

Windows XP, Server 2003, Unix, Linux

Visual Studio.NET 2005, SQL Server Analysis and Reporting Services, SQL Programming, C, C++

RDBMS Systems, MS SQL Server 2000, 2005, Data Mining and Analysis

Expert in MS Project, Excel and Powerpoint, JavaScript, Flash, XML, HTML

PROFESSIONAL EXPERIENCE

YAHOO!, Los Angeles, CA 2/2006 - 5/2009

Sr. Manager –Publisher Solutions Engineering 4/2008 – 5/2009

Responsible for the Publisher Solutions Engineering team (PSE) in driving product requirements through the

product and engineering organizations, finding product gaps and opportunities and designing custom solutions for

publishers and Yahoo properties. Drove publisher product requirements for Yahoo!-Google ad marketing deal.

Recommended and drove complex product and implementation decisions through senior management (VP level and

above). Coordinated with managers of other teams across the publisher and support businesses to set strategy of the

larger group, prioritize activities and solidify collaborative processes. Designed and deployed ad solutions currently

running on eBay, CNet, Walmart and Comcast.

Created and led the PSE team and built it into a business critical solution design team supporting Yahoo’s

Publisher business.

Established formal communication channels and processes between the publisher business and the product and

engineering groups. Acted as the liaison between these groups and managed all requirements gathering, product

enhancements, rollouts and approvals that affected the partner business, accounting for $1B in yearly revenue.

Led sales and marketing teams to identify gaps in product capabilities, formulate new offerings and design

solutions to meet those market needs with existing products. Designed and deployed three new incremental

advertising solutions that netted $2M in the first six months.

Systematically streamlined existing processes for launching Yahoo! Advertising products on major clients,

shortening the deployment period of graphical advertising products from 2+ months to 3 weeks.

Developed staff of engineers to think along the needs of the business and leverage their technical skills to improve

business metrics.

Sr. Program Manager –Product Readiness 4/2007 – 4/2008

Responsible for product preparedness and launch readiness of new products for the Publisher business. Worked

closely with Product Management and Engineering teams to ensure Yahoo’s APT global ad exchange platform

PABLO SALANOVA

3906 Sunbeam Dr.

Los Angeles, CA 90065

www.linkedin.com/in/pablos

323-***-**** *****.*.********@*****.***

would meet market requirements and coordinated several critical teams to ensure internal preparedness for

supporting this initiative on its launch date.

Drove several important product initiatives through Senior Product Management. Identified important product

shortfalls and negotiated solutions. Coordinated and drove Product Management and Engineering Management

through solution design process. Drove these unexpected requirements into the immediate product road map

despite a requirements freeze.

Organized and led cross-functional readiness team in preparation for APT ad system launch. The team’s charter is

to document all workflows for the graphical ad serving business (Ad Ops, Finance, Network Quality, Sales), drive

new product requirements and design new workflows for the APT platform.

Created go-to market and rollout plans for APT graphical ad system launch for the Newspaper Consortium, a

partnership of 500+ newspapers.

2/2006 – 4/2007

Center of Excellence (COE) Lead

The Center of Excellence is a team that centralizes management and development of publisher monetization and

advanced analytics. The team’s charter is to develop global optimization and analytics best practices and implement

them across all Yahoo! publishers. The team exceeded its optimization goals of $5M and $6M in 2006 and 2007.

Supported publisher business with analytics and decision support.

Created optimization and implementation best practices for Yahoo’s publisher network. Evangelized best

practices across US and international organizations. This effort netted $26M and $47M in incremental revenue in

2007 and 2008.

Designed and implemented multivariate testing programs to maximize search results relevance and monetization.

Designed and deployed advanced analytics solutions for examining and optimizing partner and product

performance.

Automated infrastructure to analyze internal and external data using VB.NET and MS SQL Server 2005.

KESHOT CO, Los Angeles, CA 4/2002-10/2004

Director of Product Management

Keshot is a profitable multimedia company that specializes in interactive marketing devices. Led development life

cycle of product and technology infrastructure, from concept through development, testing, deployment and

maintenance. Developed product road maps and customizations based on market research and end user feedback.

Led cross-functional meetings with marketing, sales, technical and finance teams to define product road map,

strategy and requirements.

Gathered, compiled and prioritized product and customization requirements from internal and external customers.

Negotiated product requests from different groups and implemented those that aligned with company strategy.

EDUCATION

University of Southern California, Marshall School of Business Los Angeles, CA

MBA – Marketing and Finance May 2005

Cornell University, College of Engineering Ithaca, NY

Master of Engineering –Aerospace Engineering May 1997

Bachelor of Science – Mechanical and Aerospace Engineering May 1996

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