Customer Service Marketing

Kathleen Robbins

************@*****.***

407-***-****

Profile

Experienced marketing leader with a strong professional and educational background,

seeking a position in which I am able to broaden my experience while contributing to the

success of an organization. I have a proven record of success with measurable results in

the development, growth and management of all aspects of a company’s marketing needs.

Education:

HODGES UNIVERSITY, Naples, FL

Masters of Business Administration – Cum Laude

CLARK UNIVERSITY, Worcester MA

Bachelor of Arts in Communications

Experience:

Marketing Officer

Florida Community Bank 2007 to Present

$1 Billion+ in Assets

11 Branch Locations

Overview of Responsibilities:

• Built marketing department from the ground up; included establishing budgets,

branding and positioning, overall marketing policies and procedures, record keeping and

audit procedures, as well as creating a unified public image for the bank

• Prepare annual bank-wide marketing strategy together with senior executives

• Develop and manage the bank’s marketing, public relations & donations budgets,

including sponsorship and donation review as well as balancing and reconciling G/Ls and

applicable accounts

• Develop marketing campaigns and programs with quantifiable objectives to

measure results

• Analyze trends in our market area, and the financial industry as a whole

• Research and monitor retail product sets of competitor institutions; the results of

said research was used to redesign and market existing bank product set

• Develop and implement new campaigns as needed to quickly respond to internal

and external market changes

• Conduct extensive market research to develop various plans and programs on

expanding service areas – including site selection and establishing new branches

• Responsible for the institution’s public relations initiatives from start to finish;

including press releases, advertising campaigns, collateral marketing materials and

publications

• Handle all visual marketing needs, including print ads, in-branch displays and

entry level web site development

• Develop and cultivate relationships with local media, vendors and outreach

organizations in the area

• Negotiate and manage vendor contracts for bank marketing needs

Marketing Manager

Bistro M.D. 2005 to 2007

National E-Commerce Company

$2 Million+ in annual sales

Overview of Responsibilities:

• Create and manage national e-marketing campaigns

• Manage e-mail campaigns and associated databases

• Compile and analyze results of marketing campaigns

• Create and send weekly press release and company newsletter

• Write and upload informative articles for website for SEO purposes

• Design and distribute marketing materials

• Compose and distribute press releases

• Manage media and client databases

• Maintain media contacts

• Manage public website

• Communicate with Vendors

• Customer Service Manager

• Implement new software and train employees

Development & External Communications Assistant

The Association For Community Living 2001- 2005

Overview of Responsibilities:

• Supported all fundraising efforts of the organization

• Arranged press coverage for various events

• Wrote press releases for all events

• Created Press Kits

• Arranged Meetings for projects

• Worked on creating the new brand including all company logos

• Created PowerPoint presentations for various events and meetings

• Created letters and mailings for member associations

• Used all Microsoft Office applications

• Put together and created grant applications

• Worked together with my team of administrative assistant(s) to reach weekly

goals and deadlines

Applicable Knowledge & Skills:

Microsoft Office; Word, Excel, PowerPoint, and Internet Applications

Operating System; Windows & MAC O.S.

Photoshop and Adobe design products

Macromedia Dreamweaver

Quark Pro

Cute FTP

Various financial analysis & demographic research programs

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