Sales Marketing

DAVE KOGAN

*** ** **** ****** • Buffalo Grove, IL 60089 • 847-***-**** • **********@*****.***

M A R K E T I N G / P R M A N A G E R • COPYWRITER

Brand Management / Marketing Collateral / Public Relations

Talented, results-producing Marketing/PR Professional with a proven record of accomplishment in planning

and leading comprehensive marketing strategies in support of business goals and objectives. Has expertise in

creating marketing tools and executing marketing programs. Solid leadership skills; able to build and guide top-

performing marketing teams and is adept at coordinating overall marketing efforts and communicating with

management, vendors, and internal departments.

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Strategic Market Planning Public Relations Program Development

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Marketing Collateral Development Market Research, Planning & Analysis

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Social Media Marketing Trade Show Management / Event Planning

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Direct Marketing Programs Budget Preparation/Administration

PROFESSIONAL EXPERIENCE

BIRD-X, INC – Chicago, Illinois / MARKETING MANAGER, 2008 – 2009

Define strategy, execute, and manage comprehensive marketing plan encompassing integrated marketing

initiatives designed to penetrate and grow targeted markets. Communicate with customers, management,

internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals.

Play integral role in product development activities. Prepare and manage $800K marketing budget.

Drove up target-market product sales by 35% through redesign of marketing strategy to focus on new

markets.

Planned/led execution of online advertising campaign, doubling monthly revenue through

implementation of online marketing campaign including SEO, PPC and complete website overhaul into

ecommerce sites from resource driven sites.

Created first-ever catalog for Bird-X, developed social media marketing campaign, boosted organic

search placements, and utilized video sharing sites for how-to videos and press videos.

Increased sales through distributorships, dealers and affiliates by 15%.

Published articles and wrote case studies, white papers and other marketing collateral.

/ PR MANAGER / MARKETING ASSOCIATE, 2006 – 2008

R.S.OWENS – Chicago, IL

Develop range of marketing collateral including promotional materials, direct-mail, print ads and web site

content. Create new public relations program to convey prestige and pride of company beyond the

promotional products and awards marketplace. Tracked, projected, and reported both advertising and

circulation-based marketing programs. Provided leadership and direction to guide the creation of marketing

materials and ensure congruence with objectives.

Created new public relations program that gained the company recognition for its products while also

conveying the prestige of the awards and their high-end clientele.

DAVE KOGAN 847-***-****

Publicized company beyond “makers of the Oscar award” image through mainstream media and

gained notoriety within the local and regional area as highlighted on The Learning Channel’s “John

Ratzenberger’s Made in America” television show.

Developed new website to sell awards and promotional products that rivaled companies such as Things

Remembered, Red Envelope and Successories.

Updated out-dated marketing collateral for print and web, wrote web content, articles and case studies

for employee morale, created targeted email blasts and developed new SEO campaign to boost organic

pay-per-click placements on search engines.

DAVE KOGAN CONSULTING – Buffalo Grove, IL / MARKETING CONSULTANT, 2004 - 2006

Assist in generating new customers for retail apparel, home furnishings, council membership and lessees.

Create new marketing collateral, trade show management, event planning, campaign coordination and direct

website creation.

Developed catalog inserts, new direct mail campaigns and newsletters to reenlist new members and

gain new prospects

Aided in development of new logistics program that leased out extra call center and warehouse space.

Created new marketing collateral: direct mail, print ads, case studies, trade articles, technical manuals,

etc.

Acted as campaign/PR coordinator to replace an incumbent for a seat on the Wisconsin State Senate.

Planned grand opening events, created marketing collateral and leasing brochures/collateral for newly

constructed and existing medical office buildings.

Clients included: Lillibridge, Spiegel, Andrew Stiffler for Wisconsin State Senate (pro bono),, iLink

Global, Warehousing Education Resource Council (WERC)

TORNADO INDUSTRIES – Harwood Heights, IL / MARKETING MANAGER, 2002 – 2004

Manage marketing, public relations, advertising, direct-mail, and oversee web site development. Create new

marketing collateral for company and private label distributors. Ensure marketing activities and budgets align

with company objectives and goals. Guide sales associates and outside agencies in the creation of marketing

materials and ensure congruence with objectives. Liaison with production and engineers on progress of new

products for market launch and market updates of existing products to customers and end users.

Re-invented company as an innovative leader with top-notch R&D of more efficient, safer, and

ergonomic cleaning equipment through targeted marketing activities with budget of approximately

$1.5M.

Developed trade show program in new markets that increased sales by 40%.

Created certification program for distributors and service technicians increasing warranty sales by 56%

and distributor sales by 13%.

Repositioned out-dated products that increased sales for more industrial cleaning products by 8%.

Designed new marketing collateral, wrote case studies and white papers regarding cleaning industry.

DAVE KOGAN CONSULTING – Buffalo Grove, IL / MARKETING CONSULTANT, 2004 - 2006

DAVE KOGAN 847-***-****

Professional Experience Continued

Establish marketing goals, strategies, public relations, increase membership, rewrite web content, and market

non-profits. Assist in web site promotions and membership marketing programs. Develop creative print and

online marketing collateral. Provide direct support to marketing departments, sales managers and c-suite

executives.

Re-developed market strategy that retained members for associations and sought out potential

candidates for new membership.

Developed a new brand identity for several clients that increased brand awareness and sales by a

combined 34%.

Improved performance and sales tactics at trade shows and exhibitions that developed sales in new

markets and increased sales in existing markets by 18%.

Contributed campaign theme ideas that proved effective in delivering overall message.

Wrote articles, case studies and created marketing collateral for print and web use and mainstream

media outlets.

Clients included: Atlas Companies, American Medical Association, DevMachine, Toshiba Machine,

Galileo, Liberty Group Publishing, Christopher House, Hewitt, Houghton Mifflin, Northwestern

Univerisity’s Alumni Relations, and more.

ATLAS COMPANIES – Schiller Park, IL / MARKETING COORDINATOR, 1997 – 1998

Assisted in transition from outsourced marketing program to an in-house team. Develop new marketing print

and web content. Plan and execute inside training and certification programs. Build new marketing database

including existing customers from all channels in company to potential clients. Assist marketing manager and

sales manager with projects. Assist in launch of new products.

Built new database of existing customers from targeted telemarketing campaign that resulted in new

sales for products in forklift and equipment division.

Developed OSHA certification program for forklift operators.

Researched and wrote internal and external newsletters.

Created new marketing collateral and wrote web content for new website.

Assisted marketing and sales managers in all divisions (forklift – refurbished and new, warehouse

construction, Bobcats, and industrial equipment) for targeted sales and marketing programs.

EDUCATION & CREDENTIALS

Bachelor of Arts Degree, Marketing Communications, 1997 • Columbia College – Illinois, USA

TOOLS TRADE

OF THE

DAVE KOGAN 847-***-****

Computer Skills, Microsoft Office Suite for 2008, Publisher, PageMaker, FrontPage, Quark Express for PC/MAC,

Illustrator for PC/MAC, PhotoShop for PC/MAC, PDF Writing/Creation programs, WinMan, AS/400, MFG Pro

9.15, Goldmine, Act!, Ecometry, Cognos, Sugar, Salesforce.com, etc.

Manuals of Style, AP Manual of Style, AMA Manual of Style, The Science and Technical

Manual of Style and The Chicago Manual of Style.

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