Marketing Management
Resume:
CHARLOTTE TOMIC
Miami Beach, FL 33139
******@***.***
917-***-**** cell
Summary of Qualifications
Results-oriented public relations/marketing executive with more than 25 years of extensive
accomplishments in marketing communications, media relations, crisis management, strategic
and creative marketing, professional association management, teaching and public affairs. Most
recently since leaving New York, I have been consulting for a variety of non-profit and corporate
accounts. Since 1999, I served as a key media strategist and tactician at a top 10 international
marketing communications company in New York for a variety of national and international
clients. My roles include the following:
• Successfully assist to enhance the image of corporate/non-profit/academic/B-B accounts
via tightly focused and strategically targeted continuing mass exposure in all media,
augmented by managing public affairs, crisis management, promotional and special
events. Responsible for strategic planning and development; provide creative partnerships
with web links; develop marketing plans; build and manage teams; work with outside
vendors and companies; create and implement promotional programs; oversee the
execution of all marketing activities; win new clients for the firm; track and analyze
marketing activities; administer tight budgets; maximize results.
• demonstrated initiative and news judgment, high levels of creativity, organization
and tact, and the ability to work under tight deadlines. Served as key strategic
media strategist for the agency on a variety of major accounts.
• understanding of the full array of media tools, including print, broadcast and Web,
familiarity with Web content management systems, strong interpersonal skills,
and the ability to form lasting relationships with sources and media contacts.
• the ability to work with creative teams
• possess highly developed time management and multi-tasking skills, event
planning and management talents, the ability to handle highly sensitive and
confidential information and work with a diverse group of people and to accept
direction from multiple supervisors, and originate story ideas and successfully
carry them out.
Professional Career Highlights
February 2006 – Present
President, Tomic Communications
Presently consulting for a variety of non-profit and corporate accounts including:
• MediZine Inc., publisher of consumer health care information – arranged interviews with
Stamford Advocate/Greenwich Time, Forbes, FOLIO, New York Post, minMedia, The
Delaney Report, Brandweek, MD Magazine, MediaWeek, DTC Perspectives, others.
Secure major feature in the Stamford Advocate as lead story in the business section of the
CT daily.
• Marine Corps Scholarship Foundation – non-profit that seeks donors for college
scholarships for children of Marines and Navy corpsmen
• World Society for the Protection of Animals – umbrella global animal welfare non-profit
organization
• Long Island Index- report card on the economic status of Long Island
GolinHarris, NY (1999 - 2006)
Media Relations Manager, Worldwide Media Practice
• Dynamic, hands-on individual able to juggle numerous clients/projects simultaneously in
the areas of academia, technology, consumer, healthcare, non-profit and BtoB.
Supervise teams of account executives to write strategic memorandums, maximize
publicity, provide pitch strategies, organize time management, and provide strategic
direction, manage budgets for clients in all industries for all offices nationally/globally.
Research, recommend and media train spokespersons.
Continue to nurture relationships with key members of the media.
Create partnerships to expand business for clients.
Sell the agency and bring in new accounts.
Attended 27 pharmaceutical marketing presentations at conferences for many major new
product launches and promotional events directed to physicians and nurse practitioners.
Attended training seminars for speakers of the major pharmaceutical companies,
including Pfizer, Lilly, Forrest, Wyeth, Bristol Myers Squibb and Glaxo SK.
Consistently think "out of the box" to win new accounts and maintain existing accounts.
Client roster include: Foxtons, L’Oreal, University of Phoenix, Wachovia, Direct
Energy, L’Oreal, Prevacid, The American Association of Pharmaceutical Scientists,
Miami Project to Cure Paralysis, Special Olympics, Toyota, TNS, Pediatrix Physician
Group, Amgen, Young Audiences New York, USPS, Points of Light Foundation, Sprint,
Unilever, others.
After September 11th, assisted in promoting the United Way and New York Community
Trust's September 11th Fund to the national press.
Activities have encompassed branding initiatives, public relations, executive visibility,
special events, advertising, Internet promotion and collateral material development.
Highlights of University of Phoenix Activities:
Major "hits" include the TODAY SHOW, Early Show, CNNfn, USA Today and Associated
Press, all for the online university's graduation ceremonies in July - after all major coverage of
college commencements was over -- and in 117-degree heat. By differentiating the online
university from competitors and delivering its messages to its core constituents on a proactive and
consistent basis, build the institution's reputation as a premier educational resource. As a result of
my efforts, the university has been covered extensively in business, consumer, print and
broadcast media, including US News and World Report, Business Week, The Wall Street
Journal, and The New York Times. Messages to potential students and faculty of nursing,
technology and management programs have been widely disseminated in vertical industry press
outlets.
Results: enrollment soared from 6,500 to 300,000 in the past six years.
L’Oreal USA : Managed the account for GolinHarris supervising media outreach for L’Oreal’s
Women in Science program, its Diversity Program and its eStrat Challenge, working with
national universities and media to gain visibility for the educational and support for women and
minorities through its outstanding college competitions and support for female scientists
worldwide. Results ran in the Wall Street Journal, The New York Times, New York Sun,
CUNY-TV, Metro New York, AM-NY, CMO Magazine, Fast Company, Diversity Magazine,
Black Issues in Higher Education, and others.
St. John's University, NY (1977-1999)
AVP and Director of News and Information
For more than 20 years, led the news bureau of one of the largest Catholic universities in the
U.S., working with all colleges and divisions. Developed publicity and marketing plans. Handled
crisis management with senior administrators, including the President, specifically during the
Lacrosse incident where student-athletes were accused of sexual assault, in addition to other
campus incidents that drew media attention citywide.
Coordinated Queens - People and Places contest, an exhibition that toured New York City and
JFK and LaGuardia airports.
Worked with business, law, science, medical, education reporters, producers and editors to garner
major publicity for the university, its programs and people. Lobbied at both city and state levels.
Crafted media resources directory, a resource for media used to tap St. John's faculty and
administrators as experts for their fast-breaking stories. On call 24/7. Served as University
spokesperson.
Served as Chairperson of the Queens Tobacco Control Task Force as board member of the
American Cancer Society
Provided public affairs leadership and key networking with numerous non-profit organizations
through volunteer work as member of non-profit boards.
Highlights:
Arranged for major national coverage of new possible treatment for cocaine addiction
working with Pharmacy Faculty and Brookhaven National Labs. Worked with
Brookhaven and arranged for NBC News and The New York Times coverage.
Publicized the 125th anniversary of the University in all major New York media,
including The New York Times, all Catholic papers, etc.
Adjunct Assistant Professor, Marketing (1997-2002)
Direct Marketing Association (1976-77)
Chief Writer
Served as in-house copywriter for international trade association of direct marketers. Edited
awards book, wrote all promotional materials and speeches for the President, scripted events,
handled publicity.
Education:
MBA, Marketing, St. John's University
B.A., English, Queens College (CUNY)
Professional Affiliations:
• President, New York Women in Communications, Inc. in 1997-98. Created Student
Career Conference now in its 15th year. Still served on Board until move to Miami in
January, 2006, as VP for Students, Membership and PR Committees.
• Board member, New York Women's Agenda. Received "Woman of the Future" award in
1997.
• American Cancer Society, Board and Chair, Queens Tobacco Control Task Force,
(1982-95)
• American Lung Association Board (1992-1996)
• Services for the UnderServed Board
• Queens Chamber of Commerce, Chair, Communications Committee
• PRSA, Exec. Committee, Educational and Cultural Organization Section
• Received “Barber-Oftring Award” from American Cancer Society for volunteer service
in the fight against cancer
• Judge in journalism competition for Deadline Club
• Judge, Newswoman’s Club of New York (2005)
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