Design Engineer Sales
Resume:
Francois Ricodeau, MBA
Irving, TX 75063
********@********.***
SALES / MARKETING
Results-driven professional with a unique profile that leverages 3 years of Technical Sales, Marketing,
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and Business Development experience and 6 years as an Electronics Design Engineer.
Quick learner with a thorough knowledge of technical applications, including wireless
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communications and analog semiconductor products.
Multilingual communicator: Fluent English, French, and Spanish; comfortable in positions requiring
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presentations to senior / executive-level management.
Strong people skills: Effectively relate to all management levels and individuals from diverse
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backgrounds.
Proficient computer skills: MS Office, Databases, UNIX, and CAD tools.
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AREAS OF SKILL
Prospecting & Networking Negotiations
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Building Relationships Managing Key Accounts
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Identifying / Addressing Customer Needs Product Research, Design, & Development
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Effective Presentations Project Management
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Preparing Pricing & Quotes Problem Solving
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EXPERIENCE
ST-ERICSSON – Carrollton, TX Jul 2006 to Present
Americas Regional Business Development Manager – Analog and Mixed Signals for Cellular Phones
Develop and implement strategic sales and marketing campaigns for promoting products to cellular
manufacturers throughout North America. Collaborate and follow-up with customers to identify immediate
and long-term business specifications. Effectively present products, emphasizing features, advantages,
and benefits. Work closely with European-based development teams to ensure compliance with
customer specifications. Respond to customer RFI’s (Request of Information) and RFQ’s (Request for
Quotation). Establish price lists and prepare / present price quotations.
Won a $10 million/year Power Management (PMU) business with a major GPS manufacturer.
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Spearheaded PMU activity and established ST-Ericsson as a key supplier for a major OEM.
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Positioned ST-Ericsson as a key partner in two major MID and smartphone platform providers.
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Customers include RIM (Blackberry), Apple, Motorola, Garmin, Palm, Microsoft, nVidia, Intel,
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Qualcomm, and Kyocera.
Products include Power Management (PMIC, Analog Base-Band), Audio Codecs, Video-out, NFC,
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Capacitive Touch-screen Controllers, Zigbee, and Microcontrollers.
STMICROELECTRONICS – Carrollton, TX May 2000 to Jul 2006
Product Design Engineer – Advanced Analog Group (Jan 2005 to Jul 2006)
Executed project feasibility studies for Programmable Gain Amplifiers (PGA). Utilized MS Project to
manage product development schedules. Reverse engineered competitor parts. Designed Audio
Amplifiers, Temperature Sensors, and OTP Memories to fulfill customer specifications and quality
assurance standards. Composed FMEA (Failure Mode and Effects Analysis) documents.
Circuit Design Engineer – Central R&D Group (May 2000 to Jan 2005)
Conceived and invented Embedded DRAM memory circuits using advanced silicon technology.
Facilitated validation and characterization tasks. Coordinated global design and manufacturing teams.
Created Design Requirements Manual and developed DFM (Design for Manufacturing) and DFT (Design
for Test) complaint circuits.
• Inventor for three published patents: 6,469,941 - 6,542,399 - 7,203,896.
EDUCATION
UNIVERSITY OF DALLAS – Irving, TX
Master of Business Administration Jan 2005
Concentration: Corporate Finance
• Member: Sigma Iota Epsilon Honor Society (for Top MBA Students)
• Projects:
- Realized SWOT analysis and defined strategies for public companies.
- Performed detail valuations and stock target pricing for public companies.
- Studied the Sarbanes Oxley Act and Corporate Governance issues.
- Utilized Sybil software to project financial statements for public companies.
- Forecasted NPV and IRR with Monte Carlo stimulations using Crystal Ball software.
- Attended Southwest Venture Forum meetings with Venture Capitalists and startups.
PURDUE UNIVERSITY – West Lafayette, IN / CPE – France
Master of Science In Electrical Engineering May 2000
Bachelor of Science in Electrical Engineering June 1998
Major: Microelectronics
• Graduated Top 10% of class at CPE.
• Masters Thesis: “Optimization of Digital Filters Using Computation Sharing”
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