Customer Service Marketing
Resume:
Amy Elizabeth Watterson
**** ***** ******* ***** **** Jacksonville, FL 32246
***********@*****.***
Expertise
Senior copy editor with more than 17 years of experience editing, proofreading and
writing advertising and marketing communications.
Meticulous and detail-oriented proofreader with outstanding command of the English
language, grammar, usage and editorial style.
Extensive working knowledge of various style disciplines, including The Associated
Press Stylebook and The Chicago Manual of Style.
Professional Experience and Accomplishments
Senior Copy Editor/Proofreader
Harte-Hanks, Inc., Jacksonville, FL 2/98–7/09
Responsible for meticulous editorial review of all marketing materials as they progressed from initial
client concept to artistic layout to production. Ensured compliance of copy and layout with client
branding guidelines and production standards, maintaining a zero error rate. Supported copy team by
writing copy for direct mail packages and marketing collateral. In addition to following direct marketing
best practices in the tactical execution of copy, created on-target copy through researching audience
behaviors, the competitive environment, and industry test and control packages. Maintained an
outstanding track record of producing error-free materials and pleasing Fortune 500 clients with attention
to detail. Highlights include:
During first year with Harte-Hanks, was a major player on the team that helped to
increase overall creative revenue 50% over previous year and maintain or beat that
number in subsequent years.
This was accomplished in part by improving quality, maintaining brand
compliance, and creating an error-free environment through defining the quality
process known as The Big Q.
Helped to decrease creative expenses 20% from previous year during first year with
Harte-Hanks through elimination of freelance dollars and bringing proofreading in-house.
Copy Editor/Proofreader
Creative Media Group, Jacksonville, FL 9/96–2/98
Edited and proofread all materials created by agency, including brochures, magazines, posters and
advertisements; wrote copy for a variety of marketing materials and promotional pieces; created
documents using desktop publishing programs including PageMaker and QuarkXPress. Worked closely
with sales representatives and customer service staff to ensure client changes and corrections were made
accurately and efficiently during production process. Assembled customer proofs; scanned and scaled
photos; processed film negatives.
Freelance Book Editor
American Fisheries Society, Bethesda, MD 12/95–8/96
Electronically edited manuscripts; edited references; coded manuscripts for typesetting; sized photos and
artwork; corresponded with authors, editors, artists and printers to facilitate production of books.
Marketing Assistant
WCI Management Group, Myrtle Beach, SC 3/95–12/95
Assisted Director of Marketing and Director of Public Relations with all aspects of marketing and public
relations for entertainment complex and shopping mall. Duties included writing and distributing press
releases; compiling media kits; proofreading ad copy and other printed materials; and corresponding with
media contacts and mall merchants. Wrote and edited quarterly newsletter and assisted with its production
using QuarkXPress. Special projects included assisting with the coordination and planning of press
conferences, theater openings, mall promotions and media events.
Book Production Editor
American Fisheries Society, Bethesda, MD 4/92–1/95
Managed editorial production on all books produced by the Society; electronically edited manuscripts;
edited references; coded manuscripts for typesetting; sized photos and artwork; proofread author proofs
and bluelines; created camera-ready documents using desktop publishing skills; assisted with the design
of book covers and other creative elements of published materials.
Education, Training and Skills
Bachelor of Arts in English – George Mason University, Fairfax, VA, May 1991
Speaking Spanish Level I and II – Florida Community College, Jacksonville, FL, April – May 2006
PowerPoint Level III – CompUSA, Jacksonville, FL, January 2005
PowerPoint 2000 Level I – New Horizons Computer Learning Center, Jacksonville, FL, December 2002
References, recommendation letters and writing samples available upon request.
Contact this candidate