Design Medical

Terry Mason

Art Director/Designer (Interactive and Print)

home: 212-***-**** • cell: 646-***-**** • *******@***.**.***

tmasonfolio.com

Profile

Art director and graphic designer with extensive experience conducted via staff and freelance at pharmaceutical and

consumer agencies, design studios, and private clients. Skilled in Flash (which includes creating Flash web sites

using ActionScript 3.0, XML, HTML, CSS, and Search Engine Optimization), AfterEffects, Premiere, Illustrator,

Soundbooth, Photoshop, Quark, and InDesign.

Pharma Work History

Saatchi & Saatchi Healthcare 2006-present

Working as a full-time freelancer on Enbrel (arthritus)-domestic and global and Eloxatin (colon cancer). Projects

have included providing art direction on journal ads, sales materials, and global style guides. In addition, have been

involved in the creation of interactive tablet tools, web sites, web icons, and other interactive initiatives. Interactive

responsibilities range from concept and design to final production assisting in providing direction to developers.

Medicus 2005-2006

Worked as a freelancer on the design and production of interactive tablet tools for Pulmicort Turbuhaler (asthma)

and participated extensively on new campaign concepts for Pulmicort Respules (pediatric asthma).

Lowe McAdams Healthcare 1997-2005

Worked on staff as a hands-on art director on a wide variety of projects for both professional and consumer health

care accounts. Responsibilities included campaign concepting as well as providing the art direction for web designs,

interactive tablet tools, journal ads, detail aids, slim jims, file cards, tip sheets, direct mail, convention materials,

corporate identification, and medical education materials.

Primary responsibilities included art direction on the following accounts:

• Ultane (anesthesia) Advil, Alavert, Caltrate, Centrum (consumer healthcare)

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• Hospira, Inc. (medical devices) Medco Health (pharmacy benefit management)

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and co-art direction on:

• Xolair (asthma), Oxytrol (bladder control), and Oral-B (consumer dental health), and Xenical (weight management)

Some highlights included:

launches for Alavert, Xolair, Oxytrol, Rebranding of Ultane for Abbott Labs

• Product •

and Caltrate Colon Health Logo and corporate identification for Rita Medical Systems

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• Repositioning of Hospira product line after Web- and software-based designs for Abbott Labs

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spin-off from Abbott Laboratories Corporate subbranding, generics campaign for Medco Health

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Other responsibilities included:

• Supervision of freelance art directors Client contact as well as working with outside vendors such

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• Work on an assortment of new business pitches as printers, illustrators, photographers, and web programmers

Non-Pharma Work History

Various Consumer 1993-1997

Worked in package design on a major electronics package good account, consumer promotions for Kraft Foods,

Paramount Pictures, and LeMeridien and Choice Hotels as an AD or Designer

J Walter Thompson Design Group, Los Angeles 1989-1993

Graphic Designer responsible for the design and production of corporate recruitment collateral (brochures, direct

mail, ads, etc.) for an assortment of financial, healthcare, and defense industry clients.

Production Supervisor responsible for overseeing a busy production studio of freelance and staff production artists

before moving to design. I was responsible for the release of 50 to 100 national newspaper and magazine ads

Education

University of South Florida, BA, Advertising; UCLA, Certificate Program, Graphic Design

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