*** ******** **. • TORRINGTON, CT *****
860-***-**** • ***********@*****.***
ROBERT P. PAZDZIORKO
RELENTLESS PURSUIT FOR PROFIT
S UMMARY OF QUALIFICATIONS
Professional, hands-on, roll-your-sleeves-up leadership style and business
building skills in sales management and marketing; tied to strategic sales
planning, creative problem solving, and especially the Relentless Pursuit for
Profit. Laser focused on revenue growth. A brazen bias toward action and
results, with a hunter mentality and a burning desire to win.
P ROFESSIONAL EXPERIENCE
2004-2009 Step Saver/The Observer Newspapers
Southington, CT
Vice President and General Manager
Managed and directed staff of 45 employees with a budget of over
$3.5 million.
Full P&L responsibilities
Achieved short-term revenue goals within 1st 6 months.
Retooled sales staff to develop a goal-oriented, aggressive sales team
and sales environment.
Built strong relationships with local business leaders, Chambers of
Commerce and political leaders in several surrounding communities
Successfully redesigned and launched 2 new weekly newspapers
within 6 months
Hired and trained new key managers and sales staff for revenue goal
attainment.
Redesigned and implemented new sales commission plan tied to
more aggressive sales performance.
Developed a strategic sales plan for aggressive sales performance
and new business generation.
Managed Newsroom, Advertising Sales, Prepress. Production, and
Distribution.
Nominated to serve on the board of the Central Connecticut
Chamber of Commerce, effective June 2007.
2000-2004 The Register Citizen/Foothills Trader Torrington, CT
Publisher/Marketing Director
Generated largest and most consistent profit margin gains in the
Connecticut region due to aggressive sales strategy and diligent cost
management.
Full P&L responsibilities including advertising sales & circulation
revenues of over $8 million annually; leading a staff of 100 employees
including, Sales Director, Circulation Director, Controller,
Production Manager and News Editor.
Surpassed revenue goals every quarter for 3 years through aggressive
sales management, new business development and new product
development.
Developed cross-departmental marketing team within the
newspaper to promote increased advertising, circulation and
readership, using various media including broadcast and print.
Developed key employees within the organization for future
leadership roles within the organization.
Developed key partnerships within the business and professional
community including the NW Chamber of Commerce, and area
business and political leaders.
Developed, implemented and facilitated weekly sales training
curriculum and weekly sales training sessions, centered on improving
sales skills and revenue gains.
Daily interaction/problem resolution with customer base of
advertisers and subscribers.
Developed sales presentation materials for advertisers and corporate
circulation sponsors.
Developed and implemented promotion campaigns to improve
image and to grow sales of advertising and circulation base.
Developed on-line advertising sales campaign aimed at improving
the synergy of print with on-line sales.
Developed cross-sell advertising strategies to capitalize on the
strength of our readership with sister publications.
2000 Housatonic Publications, JRC New Milford, CT
Publisher/ Sales Director
Led a staff of 40, publishing 5 weekly newspapers, two weekly
magazines and two monthly magazines.
Full P&L and sales responsibilities, including over $3 million of
annual revenues.
Achieved double-digit revenue growth in 6 months.
Developed and implemented weekly sales training curriculum and
weekly sales training sessions, centered on improving sales skills and
revenue gains.
Developed standards of operation for all departments.
1995-2000 Public Opinion, Gannett Co. Chambersburg, PA
Sales Director
Produced largest year-over-year revenue growth in the newspaper’s
history in 1998.
Led sales team of 24 people including sales managers, sales and
support personnel.
Developed and implemented weekly sales training curriculum and
weekly sales training sessions, centered on improving sales skills and
revenue gains.
Partnered with internal departments to build customer-based
solutions to sales problems/issues.
Developed annual revenue budget of over $15 million.
Key member of the company’s operating committee.
1991-1995 Press & Sun-Bulletin, Gannett Co. Binghamton, NY
Sales Manager
Led a 14-member sales team
Consistently reached and surpassed sales revenue goals on a
monthly basis.
Generated new monthly revenues in excess of $5000 per month by
partnering with the Chamber of Commerce by developing, selling
and distributing their monthly tabloid publication.
Created and implemented creative weekly sales training and sales
motivation concepts to improve sales, customer service, performance
and motivation.
1988-1990 The Standard-Times, Ottaway New Bedford, MA
Sales Manager
Led a 12-person advertising sales and support team.
Consistently surpassed sales revenue goals on a weekly and monthly
basis.
Implemented weekly sales training program that upgraded the sales
skills of the sales staff, focusing on sales motivation, sales
aggressiveness, and product knowledge.
Implemented revised commission plan focused on increasing
incentives for top performance.
1981-1987 The Houston Chronicle, Hearst Co. Houston, TX
Senior Account Executive
Earned company’s highest sales award 1986
Developed consistent sales gains of +20% annually.
E DUCATION
1977-1980 Michigan State University East Lansing, MI
B.A. Advertising
PROFESSIONAL AFFILIATIONS
Board member, Central Connecticut Chamber of Commerce, effective
June 2007.
Chairman of Leadership NW Connecticut program, of NW Connecticut
Chamber of Commerce.
Economic Development Committee, board member, NW Connecticut
Chamber of Commerce.
Torrington Rotary Club, active member.
New Milford, Downtown Business Roundtable, past member.
New Milford Chamber of Commerce board member.
New Milford Rotary Club, past member.
Active local involvement with Red Cross, United Way, American Cancer
Society.
Leadership Conference top honors, Chamber of Commerce.
Chambersburg, PA, 1995.