Sales Marketing

Corona YU

********@*******.***; Tel: 201-***-****

Education

**/****–12/2002 MBA, American College of Switzerland (“ACS”), Schiller

International University, Switzerland

Outstanding Award (sole winner graduates in 2002)

09/1996 – 07/2000 BA in English Literature, Xiamen University, P.R.China

Student Excellence Awards

Work Experience

11/2006- 07/2008 Senior Financial Analyst, International Finance, Pearson Education,

Upper Saddle River, NJ

• Reviewed and consolidated all facets of the strategic plan, annual budget and

quarterly forecast for all global units including full P&L, balance sheet, operating

expenses, cash flow, cash R&D, asset management, and headcount etc;

• Reviewed monthly financial performance, conducted variance analysis of actual

vs budget and prior year results; analyzed reports to identify trends, opportunities

and exposures at the global level. Worked closely with country finance heads for

significant fluctuation;

• Collected and reviewed the company’s statutory financial information and

statements in accordance with the applicable accounting principles of each region;

• Supported the preparation of financial commentary released monthly to CEO,

CFO as well as other senior management;

• Performed semi-annual balance sheet review for all regions: vertical analysis of

all key balance sheet accounts, eg. provision for return, bad debts reserve, author

advances, inventory variance analysis. Measured and analyzed opportunity and

exposure of each region. Prepared presentation to CFO, COO and the Controller.

12/2005-11/2006 Corporate Marketing Agreement Analyst, Northeast Business Unit,

Coca-Cola Enterprise Inc, Elmsford, New York

• Responsible for rebate payment variance analysis on over 1000 customers;

• Extensively interacted with forecasting group preparing forecast vs. actual sales

report;

• Guided sales team to prepare customer marketing agreements and finalize legal

documents;

• Responsible for processing bill-back, rebate funds and marketing funds for both

local accounts (e.g., Shoprite) and national accounts (e.g., Wal-Mart).

Corona YU

********@*******.***; Tel: 201-***-****

02/2003–05/2004 Financial Analyst, A-Top Inc. (computer/peripheral distributor),

Markham, Ontario, Canada

• Prepared annual budgeting and forecasting;

• Analyzed cost structure and proposed pricing strategy to the management;

• Prepared monthly P&L reports and analyzed financial results;

• Responsible for credit checking, issuing invoice and journal entries;

• Participated in formulating marketing strategies, eg. product sourcing, new

product development.

Achievements

● Solo flute performance at Xiamen City TV evening shows;

● Hosted a radio program broadcasting to 20 thousand college students and

professors in Xiamen University;

● Created ACS MBA Forum to promote cooperation and business information

exchange.

Skills

● Fluent in English, Mandarin and Cantonese, working knowledge of French;

● Hyperion, SAP, BASIS, PAT, Margin Minder, ASR, CMA, Lotus notes,

QuickBooks, Microsoft Office (Word, Excel, Access, PowerPoint)

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