Marketing Manager

CREATIVE/MARKETING DIRECTOR

Highly accomplished hands-on leader, strategic planner, and innovative developer of effective marketing strategies,

with 10+ years of demonstrated achievements contributing to superior corporate performance through expert

alignment of marketing initiatives and revenue goals with corporate objectives. Consistent track record of significant

achievements in strategic planning, creative product development, marketing management and operations. Creative

decision-maker and problem-solver focused on developing effective solutions and exceeding project goals while

ensuring the continuous delivery of top quality services. Results-oriented with outstanding communications and

team-building attributes.

ANTHONY TAYLOR BASS • Marketing Management

931A Russell Street • Client & Vendor Relations

Nashville, Tennessee 37206 • Graphic Design

615-***-**** x6025 • Video Production & Post-Production

615-***-**** • 3-D Modeling

6153405.8339 • Animation

*******************@*****.*** • Web & Multimedia Design

www.99nines.com • Employee Leadership and Training

Bachelor of Arts in English • Adobe Creative Suite

Bachelor of Arts in Philosophy • AJAX

University of Tennessee, Knoxville • Maya 3-D

• XML

Master of Arts in Media Arts • PHP

New Media • .NET

Emerson College, Boston • SEO

• HTML

Microsoft Certified – ASP.NET & C# • CSS

• Javascript

GIBSON GUITAR CORP., Nashville, TN • 2002-Present

Web/Creative Manager

Coordinate morning marketing meetings to cover individual duties for weekly deadlines and to review critiques of

previous day’s progress. Brainstorm with product managers on current product launches. Teleconference with

entertainment representatives and artists to go over promotional material. Review daily reports of marketing team

and re-organize and edit for submittal to Senior VP. Create and assign conceptual work to marketing team members

for construction. Review web analytics for Gibson.com websites. Supervise 2 web designers, 2 web developers, and

3 graphic designers in conjunction with corporate editorial team and product managers.

•Won Macromedia/Adobe Site of the Day award through complete design and development of gibsoncustom.com.

•Garnered over 500K unique hits per day, an increase of 300%, through a complete site redesign.

•Gained prestige and raised company profile by creating websites, print and interactive collateral for artists and

companies such as Paul McCartney, Jimmy Page, John Lennon Estate, Kiefer Sutherland, Pete Townshend, Peter

Frampton, Johnny Winter, Steve Jones, Slash, the Jimi Hendrix estate, Budweiser, HUMMER, Chevrolet, Jim Beam,

Pittsburgh Steelers, NBA, Toyo Tires, Music Rising, HOT ROD magazine, Universal Pictures, NASCAR, Microsoft, and

Anna Sui Fashion.

ART INSTITUTE, Nashville, TN • 2007-Current

Faculty

Teach undergraduate courses in Information Architecture covering areas including competitive analysis, personas,

wireframe design, storyboarding, and market placement. Schedule also includes courses in general web design

principles as well as Flash animation in Actionscript 2.0 & 3.0.

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