Manager Project
Resume:
LAKENYA J. ANDERSON
Silver Spring, MD 20904
Email: *********@*******.***
PROFESSIONAL OBJECTIVE
Results-oriented marketing professional with strong oral & written communication, project management and market
research/analysis skills, seeking a position in Marketing and Brand Management where these skills will add value and
enhance the company.
EDUCATION/AFFILIATIONS
Johns Hopkins University, Columbia, MD, MBA Marketing Management (2012)
Tuskegee University, Tuskegee, AL, B.S. Marketing (2001)
Member, American Marketing Association; Member, American Advertising Association; Member, Direct Marketing
Association of Washington, DC (DMAW)
SOFTWARE APPLICATIONS
Microsoft Office Suite (Word, Excel, PowerPoint, Access); Internet Applications (Lotus Notes, Outlook, Internet
Explorer, WebEx: Constant Contact); Mainframe; Publishing Software (Adobe/Acrobat, MS Publisher, Quark);
Bloomberg
PROFESSIONAL EXPERIENCE
NAFSA: Association of International Educators, Washington, DC (May 2007 – June 2009)
Marketing Manager
Implement integrated promotional campaigns using both traditional and e-marketing channels to uphold the branding
of the Association’s products and services. Analyze and report the effectiveness of campaign, promotion, and plan
objectives and forecasts. Manage the production budget, forecasting and analysis, to ensure expenditures remain
within stated parameters. Manager of marketing projects, schedules, and promotional materials related to the 10
departments within the association from inception to completion. Vendor relationship manager for the Publishing
Services department (internal), and all external vendors used for creative design, copywriting, mail-house, and list
brokerage. Negotiate vendor and agency contracts. Yearly travel to NAFSA Annual and Regional Conferences.
Manage the registration, layout, and shipment for NAFSA exhibits at NAFSA conferences & expos, sister
associations, and industry events. Conduct market and list research.
Ameritas Investment Corp. (AIC), Bethesda, MD (March 2005 – May 2007)
Marketing Specialist
Work directly with the Director of Business Development, Director of Sales & Distribution, and AIC General Counsel
Office. Provide Sales, Marketing Communication and Conference support for over 2,000 AIC agents. Prepare and
present marketing presentations and coordinate award programs. Host bimonthly teleconferences and WebEx virtual
conferences regarding product initiatives and enhanced marketing tools. Draft, coordinate and produce quarterly &
monthly articles, newsletters, brochures, e-mail blasts and other internal marketing communications geared towards
sales initiatives and strategies for AIC registered representatives.
Due Diligence Coordinator
Research and analyze business/background information of financial service providers seeking business relationships
with AIC. Coordinator of the Due Diligence Process. Project manager responsible for agreements and Direct
Participation Programs for brokerage/insurance firm investment products. Update and maintain due diligence database
and other due diligence processes.
State Street Corporation, Securities Finance Division, Boston, MA (April 2002 – September 2004)
Securities Lending Representative
Researched and resolved all share and tax related discrepancies. Conducted business research and tracked trades in
securities with market updates, press releases and other breaking news affecting market price and other trading
References Upon Request
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activity. Enforced internal policies and procedures. Monitored non-cash collateral for pay dates to effect collateral
exchange. Executed daily cash movement and monitored pending and failing returns. Reconciled past due dividends.
Interfaced with affiliated brokers.
Wells Fargo Financial, Malden, MA (August 2001 – February 2002)
Credit Manager
Marketed and sold the benefit of Wells Fargo financial services products to both new and existing clients. Responsible
for business development in retail loan sector through cold calls and warm leads. Qualified incoming leads for
appropriate financial solutions. Analyzed loans and closing data. Refinanced mortgages.
Fidelity Investments, Boston, MA (December 2000 – January 2001 & May 2000 – August 2000)
Quantitative Research Analyst/ Brokerage and Mutual Fund Representative Intern
Researched various share classes of Fidelity Investments mutual funds. Analyzed brokerage and mutual fund
accounts. Arranged all scheduling for travel and meetings. Performed a wide range of administrative and customer
service functions.
References Upon Request
Contact this candidate