Customer Service Sales

Patrick A. Zachwieja **** Indian Peaks Trail

Boulder, Colorado 80301

**********@*******.***

Cell - 720-***-****)

Home – 720-***-****)

PROFESSIONAL SUMMARY

Highly skilled planning, marketing and communications executive with a documented record of achieving

increases in profitability through strategic resource allocation, effective personnel management, and cost

reduction. More than thirteen years in executive leadership positions with full P&L responsibility, and more

than twenty years of total management experience. Employ a combination of positive, results-oriented

management techniques to generate revenue and practical financial discipline to cut costs. Skilled in

developing and implementing innovative sales and marketing programs designed to maximize company

revenues and marketplace position.

SELECT CAREER ACHIEVEMENTS

Responsible for both internal and external corporate communications for a public company with 4000

employees and $600 million in annual revenue.

Automated Planning and Scheduling functions for a top ten regional airline allowing for more efficient

communication between planning and operations, ultimately leading to lower costs and enhanced

revenues.

Spearheaded the expansion of company’s route structure from thirty to sixty cities served; with aircraft

fleet capacity and annual revenues increasing by more than 300%. Established a dominant, Pacific

Northwest-oriented brand that leads the region in top of mind presence and market share.

Introduced a new airline pricing model for short-haul markets (less than 200 miles), designed to stimulate

new passenger demand and increase revenue by enticing customers to fly rather than drive. Coordinated

pricing strategy with comprehensive marketing campaign to raise awareness in the marketplace.

Led a team that revitalized an airline’s route network through analysis of historical, current and forecast

market profitability, reallocating resources from underperforming routes to those with greater potential.

Responsibility for two, independently located customer call centers supporting passenger reservations

and customer service. Set and maintained call service standards and motivated a call center employee

group of 400 personnel which included managers, supervisors and reservation’s agents.

AREAS OF EXPERTISE

Personnel Management: Ability to manage individuals and teams by employing the principles of

coaching, empowerment, mentoring, and motivational strategies for maximum employee productivity

and retention. Lead by example; focusing on bottom-line results and integrity.

Marketing & Sales Aptitude: Highly adept at creating and managing revenue-generating marketing

programs focusing on branding, worldwide events, media creation, advertising, licensing and promotional

campaigns.

Strategic Assessments and Forecasting: Use sales forecasting and strategic planning to ensure the sale

and profitability of products or services, analyzing business developments, competitive activity and

monitoring market trends.

Relationship Building: Use of excellent communicative abilities in building affiliate networks and

retaining customer loyalty, building new business, and consistently creating new revenue and market

share opportunities.

Financial Evaluation: Appraise the financial aspects of running a $600 million business via budgets,

expenditures, research and development appropriations, ROI, and profit-loss projections.

[Patrick A. Zachwieja Resume Page Two]

PROFESSIONAL EXPERIENCE

Longitudes Group, LLC Boulder, CO 2008-2009

Market Researcher and Consultant

Broadened the scope of Longitudes Group to include new market research and consulting products

dealing with travel and air service development.

Frontier Airlines Denver, CO 2007-2008

Vice President, Planning & Revenue Management

A key member of the executive team holding overall responsibility for activities related to network

planning, revenue management, and the development of the annual business plan including pricing, fleet

planning, economic analysis and yield management.

Interacted with numerous functions including sales, marketing, finance, flight operations, technical

operations, airport customer service, in-flight service, customer service and systems operations control.

Horizon Air Seattle, WA 1982-2007

Vice President, Marketing & Planning (1995-2007)

Responsible for all Marketing, Sales, Communications, Planning, Sales and Passenger Reservation

activities. Using a market-oriented strategy, applied in-depth knowledge of customer demand preferences

and market growth trends to optimize company resources for marketplace needs.

Key strategist in the development and implementation of innovative marketing programs designed to

maximize company revenues and marketplace position, leading to successful shuttle programs, growth of

local passenger and cargo markets.

Lead decision maker in formulating pricing strategy and tactics leading to revenue maximization and

stimulation of customer demand.

Director of Planning (1985-1995)

Directed network planning and revenue management activities in the development of Horizon Air’s

route structure, pricing policies and yield management systems.

Analyzed and forecast route and market profitability, identifying opportunities for fleet plan changes and

for the addition or deletion of air service.

Director of Flight Control (1982-1985)

Managed flight operations department.

Responsible for coordinating and expediting all regular and irregular operations, as well as for operational

decisions to cancel or reroute flights based on priorities established by Marketing and Planning.

FORMAL EDUCATION

Master of Science in Management

Marylhurst University, Portland, Oregon, 1992

Bachelor of Science

California Polytechnic State University, San Luis Obispo, 1980

Major: Graphic Communications

Contact this candidate