RACHEL ZINK
**** ***** ****** *********, ** ***** H: 203-***-**** C: 203-***-**** **********@*********.***
QUALIFICATIONS
• Versatile team player that can work effectively and independently in challenging environments.
• Able to prioritize a broad range of responsibilities to consistently meet tight deadlines.
• Excellent interpersonal, organizational and communication skills.
• Detail orientated and proactive with a proven ability to get things done.
• Able to interface effectively with all organizational levels.
• Able to manage multiple competing priorities.
• Positive Can Do attitude.
• Adept at turning conflicts into win-win situations.
• Extensive hands-on experience with administration, production, and trafficking.
• MS Windows proficient with Word, Excel, PowerPoint, Outlook, Publisher, Project, Works, Internet Explorer.
CAREER ACCOMPLISHMENTS
• Managed complex direct mail campaigns for Delta and Northwest Airlines during the merger.
• Managed launch of international marketing campaigns in Canada increasing revenue by 90%.
• Implemented new creatives for a 28.5 million piece mail campaign, increasing revenue by 40%.
• Winner of a 1995 Evvy Award, for “Best Newscaster”.
• Produced a one hour documentary for Connecticut Public Television titled “An American Town Goes to war” chronicling the
personal accounts of local veterans during World War II as well as the war’s impact on one town.
• Starred in “Adolescent Conflict: Making Things Better”, an educational film exploring conflicts between teens and parents,
which was shown in schools across America. Also performed with local community theatre and summer stock for 13 years.
• Mentored an elementary school girl with Cerebral Palsy. Tutored and assisted her during classes.
PROFESSIONAL EXPERIENCE
Digitas, Norwalk CT September 2007 – December 2008
Delivery Manager
• Managed medium to complex online projects, web-based promotions, email campaigns, online banner campaigns, direct mail
and out-of-home projects for clients including, Delta Airlines, and Kraft.
• Instrumental in executing advertising campaigns through the merger of two major airlines.
• Managed and developed schedules and budgets for both online advertising and traditional out of home advertising, including
magazine ads and billboards and other direct mail campaigns.
• Partnered with vendors and other creative agencies on complex direct mail and out-of-home advertising campaigns.
• Liaison between Creative, Technology, Marketing, Media and Finance teams.
• Managed weekly status meetings as well as provided weekly reporting on a project level, as well as monthly forecasting.
AFFINION GROUP INC., NORWALK, CT April 2004 - September 2007
Formerly Trilegiant Corporation
Project Manager
• Managed the development of direct mail packages for assigned products, including control/test/new creative packages. Ensured
the package integrity and strategy was consistent for all clients, and all internal/external standards are accurate. Clients
included Chase Bank; Bank of America, HSBC, Wells Fargo Insurance.
• Managed the creative process of all assigned direct mail projects.
• Managed workflow for direct mail campaigns for large Bank partners including Chase Bank, HSBC and Bank of America, as
well as retail partners and international partners, including Hbc Canada.
• Liaison between Project Management team and Legal department to ensure creative integrity and legal complicity.
• Acted as an internal liaison to external departments (including BDSM, Product, and Legal) for Advertising.
• Approved all stages of creative material for assigned projects, including accuracy of legal, product and client standards
(including approval of correct artwork).
• Reviewed and approved all materials to ensure package integrity. Consolidated comments and provided direction for creative
team throughout the life of the job.
• Presented testing alternatives where applicable.
• Maintained accurate knowledge of assigned product(s), assigned client standards, legal and direct mail strategies.
• Maintained accurate component code matrices, M1 updates, and approved/managed all information in the Direct Mail
Overview Report relating to creative, premium and offer.
• Worked on both membership products and Insurance.
• Prepared special reports and projects, as required.
ASCENT MEDIA NETWORK SERVICES, STAMFORD, CT December 1995 – April 2004
Formerly CBS Corporation/Viacom/Group W/ Westinghouse
Traffic Specialist, Scheduling Services May 1998 - April 2004
Managed the daily operations of multiple client networks and for providing complete and comprehensive vacation and sick
leave support for all departmental staff, including supervisors. Responsibilities included coordinating regularly scheduled
programming and multiple live event coverage, as well as implementing special projects. Worked directly with clients to
prevent and resolve problems.
• Liaison between Traffic, Promotions, Ad Sales, Programming, and Special Events departments.
• Responsible for writing and implementing Standard Operating Procedures.
• Handled high volumes of short turn around programming and interstitial material.
• Facilitated workflow by creating work orders, monitoring quality control, dubbing on-air material, and tracking
tapes.
• Create, edit, and reconcile program schedules with 100% accuracy for use in an automated, on-air environment.
• Trained all new hires in functions relating to Traffic & Scheduling Services, including Quality Control and Live
Events.
• Coordinated and processed client billing, manage tape stock purchasing, and maintain Library Services for all
clients.
Tech I, Production Operator February 1997 - May
1998
Responsible for the quality control, dubbing, and off-line editing of programs and interstitial materials.
• Proficient with Odetics, Louth, and Florical automation systems, Tektronix PRD 100 Digital Video Server,
Seachange Server, and for database management in the ALAMAR Automation System.
• Set-up and monitored uplink and downlink records for NFL Films, IBM, Fox, SpeedVision and Outdoor Life
Network.
• Trained in both Encryption/Scrambling and Traffic/Scheduling Services.
Administrative Assistant December 1995 - February 1997
Responsible for creating and maintaining records and for tracking employee over-time, personal time, and sick time.
• Reconciled purchasing for department working closely with Accounting and Accounts payable.
• Responsible for the development and implementation of reports utilized in budget planning.
REUTERS ANALYTICS INC, STAMFORD, CT
Administrative Assistant May 1995 - December 1995
Responsibilities included answering telephones for approximately 300 employees, filing, and light typing.
• Assisted Human Resources and Management with correspondence, projects, and newsletters.
• Performed general office support as well as ordered and distributed office supplies.
CONNECTICUT PUBLIC TELEVISION AND RADIO, STAMFORD, CT
Producer June 1995 - December 1995
Responsibilities included field interviews, directing video shoots, logging tapes, script writing, and research.
• Involved in securing underwriting and publicity for the documentary “An American Town Goes to War”.
WLVI-TV, CHANNEL 56, BOSTON, MA
News Production Assistant January 1995 - May 1995
Responsibilities included field interviews, general news gathering, working at the assignment desk.
• Other duties included logging tapes, and verifying news stories.
EDUCATION
Emerson College, Boston, MA
Bachelor of Science, Major Mass Communication, Concentration, Broadcast Journalism