KATIE M. GOSS

DENVER, COLORADO 303-***-****

abnnkb@r.postjobfree.com

CAREER SUMMARY

Scope: Expertise broadly includes leading academic medical and fortune 100 people, product, P/L business line and campaign management

responsibility within health service organizations, federal healthcare, biotech pharmaceuticals, PBM’s and medical device product teams

impacting widespread public health issues, market expansion/penetration and successful new product commercialization.

Vendor/Medical Device Experience: Management positions for industry leaders including Gambro AB Renal Products, Cardinal Health Medical

Surgical/Baxter and CVS/Caremark along with other leaders that make a difference in healthcare delivery.

Provider/Government/Agency Experience: Business development, public relations and clinical research positions at Northwestern Memorial

Hospital in Chicago and lobbying/social marketing responsibilities for the Centers for Disease Control(CDC) in Washington, DC on behalf of

Ogilvy Public Relations.

CORE COMPETENCIES

Accomplished Healthcare Industry Expert: Proven talent to quickly and accurately assess industry trends and market dynamics

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beyond the linear scope that translate into the evolving strategic marketing plan and competitive positioning for optimal business/service

line success Expertise has to led to successful first-to-market programs for product lines and employers.

Medical Device Commercialization and Product Lifecycle Management Leader: Successfully led 8 product category FDA 510(k)

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launches across multiple therapies and treatments worldwide resulting in over 50 new product SKU’s and collective total of $185M new

product sales opportunity. Managed multiple product lines and strategically repositioned existing products based on market needs,

regulatory environment, contractual opportunities and profitability. Led OEM business opportunities (both as a vendor and purchaser)

for optimal market penetration and business line profitability. Expanded product line scope with creation of new distribution channels

and partners.

Talented Science-Business-Consumer Communicator: Unique ability to translate complex technical and clinical information through

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many communication channels resulting in easy to understand messages with integrity that drive business objectives across multiple

segments. Communications have resulted in industry awards and organizational recognition.

Relationship Manager: Broad relationship management expertise ranging from PhD clinical researchers, MD’s, C-level hospital and

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business executives, vocational clinical professionals to supply chain, finance, and other internal operational functions. Successfully

established and managed KOL’s, clinical study initiatives on the front-end and vendor/agencies on the back-end of a product

launch/campaign. Led customer service teams relating to strategic plan and national account initiatives and customer pull-through.

EDUCATION

Bachelors of Science, Public and Community Health, Emphasis in Health Promotion/Marketing, Northern Illinois University, DeKalb, IL, 1997

Accolades include: NIU Women Student of the Year 1997, “Who’s Who Among American College and University Students” and National

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Collegiate Medical Professional Award Winner

Public Health Fellowship: Completed at Northwestern Memorial Hospital, Chicago

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Masters of Public Health Candidate, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD

Additional Education/Training/Credentials

Healthcare Marketing Council Product Manager Training – 2002

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Strategic Marketing Foundations -- Cardinal Health University through Northwestern University, 2003

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CHES (Certified Health Education Specialist) – Candidate for recertification, 2009

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Lean Manufacturing – basic training, Cardinal Health, 2004

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Miller Heiman Conceptual Selling, Gambro AB, 2007

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KATIE M. GOSS 1

303-***-****

abnnkb@r.postjobfree.com

KATIE M. GOSS

DENVER, COLORADO 303-***-****

abnnkb@r.postjobfree.com

EXPERIENCE

PRESCRIBED RXN, DENVER, CO 8/2008 -- Present

Consulting organization with practice specialties focusing on healthcare industry analysis, outsourced product commercialization support, market

strategy, and segmentation, positioning and business development for both global and domestic market initiatives.

Positions Held: Managing Director

GAMBRO AB., LAKEWOOD, CO 6/2007 – 8/2008

Leading private global renal products manufacturer

Positions Held: Group Market Manager, HD Consumable Products, Americas; Global Market Manager, Polyflux® Revaclear

ALLSCRIPTS HEALTHCARE SOLUTIONS CHICAGO, IL, /THOMSON HEALTHCARE, DENVER, CO 5/2006 – 6/2007

Leading Healthcare Technology and Pharmaceutical Distribution Firms

Consulting Positions: Marketing Director, e-Prescribing and Medical Solutions Business/ Sr.Manager, Physician Solutions

CARDINAL HEALTH, MEDICAL PRODUCTS AND SOLUTIONS (CAH), MCGAW PARK, IL 7/2003 – 6/2006

Fortune 20 Medical Products Manufacturer and Distributor

Positions Held: Sr. Market Manager, Channel Management, New Markets, Programs and Education, Infection Prevention Division

Market Manager, Protective Apparel and Respiratory Protection, Convertors® Perioperative Products

CAREMARK, INC. (NOW CVS/CAREMARK – CVS) NORTHBROOK, IL 3/2001 – 5/2003

Fortune 20 Pharmaceutical Benefits Manager and Specialty Biotech Partner Distributor

Positions Held: Marketing Manager, Synagis® Specialty Pharmaceutical Division

OGILVY PR WORLDWIDE, WASHINGTON, DC 6/2000 – 1/2001

Social and Healthcare Marketing and Public Relations Agency

Positions Held: Senior Account Executive, Health and Medical Practice

NORTHWESTERN MEMORIAL CORPORATION, CHICAGO IL 12/1996 – 6/2000

Nationally Ranked Academic Medical Center and Independent Delivery Network

Positions Held: Business Development Associate, Northwestern Memorial Physicians Group (NMPG)

Wellness Initiative Manager, Health Risk Research Project, Northwestern Memorial Hospital, Northwestern University

Health Educator, Consulting Health Educator for evening courses (disease prevention, diabetes, etc)

Public Health Fellow, Health Promotion and Corporate Health, Wellness Institute of Northwestern Memorial Hospital

KATIE M. GOSS 2

303-***-****

abnnkb@r.postjobfree.com

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