Sales Customer Service

EDUARDO MULLER

***** ********** ****., **********, ******* 33449 561-***-**** *********@*******.***

CAREER PROFILE

Self-motivated, entrepreneurial professional with extensive experience in Sales, Marketing,

Business Development and Project Management. Successful track record in attaining and

managing multi-million dollar businesses in Telecommunications, Broadcast DTTV - CATV -

IPTV, Cellular, Wireless Broadband, Mission Critical Solutions, LMR, and WiFi WiMax Mesh

Networks. Has a strong technical background in Advanced Telecommunications Systems,

Voice-Data-Video. Has excellent analytical, organizational, and leadership skills. Collaborative

and skilled in motivating teams to achieve aggressive objectives. Has successfully developed

and strengthened business relationships with channel partners and end-customers. Has

expertise in the following areas:

Opportunities, sales, and contract achievement.

Sales quota planning and accomplishment.

Strategic business planning.

Multi-level Team-building and Mentoring.

Product positioning, Channel and Distribution development.

P & L responsibility, Budget management.

Project Management & Systems Engineering.

EXPERIENCE

Market Manager LATAM, Digital Media Networks, South Florida, and Atlanta, GA (2008 –

Present)

Cisco Systems, Inc. (former Scientific-Atlanta)

Latin America Market Management and Business Development of network solutions for

broadband access to the Service Providers, DTTV, CATV, IPTV and Broadcasters, including

solutions of encoders, decoders, IRDs, MTR, NMS, CAS, multiplexers, QAMs, set-tops, Wi-Fi,

W iMax, cable modems and digital interactive subscriber systems for video, high speed Internet,

voice over IP (VoIP) networks.

Contributes to attain multi-million dollar annual sales (over $100M), over-quota profitability

and customer satisfaction goals in Latin America and the Caribbean. Has collaborated to

grow over 30% year-to-year sales in the region.

Identifies opportunities, develops sales strategies, and customer relationships, resulting in

generating multi-million dollar contracts.

Presents marketing and product solutions to customers and partners in seminars and road

shows to effectively align the sales efforts with the objectives and therefore better serve the

customers and boost revenues. Develops strategies to maximize results and product

positioning in trade shows and conventions in the Americas. Commercial and Technical

presentations are in English, Spanish and/or Portuguese.

Uniquely positions multi-layer Channel Partners in the regions to maximize sales, market

share and customer service levels.

Ensures that all aspects of customers’ needs and requirements are being fully understood,

addressed and satisfied in a win-win manner to drive penetration, growth, and innovation.

Sales Manager, Strategic Accounts, W est Palm Beach, FL (2006 – 2008)

Motorola MR - Radio One, Inc.

Managed all major aspects of business development, bids, systems engineering, pricing, and

contract negotiations. Participated in the conception and implementation of marketing

strategies and solutions to meet customers’ needs, competition, and technological trends.

Customer solutions included wireless voice & data multi-site applications, Mesh Networks,

Trunking/Conventional LMR (APCO25, Voice, Data, Video), and VoIP.

Developed customer relationships and sales strategies to achieve over quota sales and

profitability goals.

Implemented market organizations to support sales of new data and network solutions.

Introduced and sold wireless broadband networks to key major accounts in south Florida.

Area Director, Lynchburg, VA, Boca Raton, FL, Sao Paulo, Brazil (1990 – 2006)

Tyco Electronics, M/A-COM, Inc., (former Ericsson GE Mobile Communications, Inc.)

Achieved annual direct sales quotas of over $30M (meeting EBIT quotas) of Cellular and

Trunking Systems (Mission Critical) to the Public Safety, Military, Utilities, Industrial, and

Commercial markets in the Americas. Skilled communicator able to overcome cultural barriers

and adapt to business protocols within global environment.

Accomplished sales of over $120M in Public Telephone Exchanges through the

modernization of telecommunications networks in Africa and Latin America.

Doubled the number of Channel Partners in the region within two years, producing over 55%

increase in annual sales.

Prepared and implemented strategic business plans tailored towards value-added services

marketed throughout the assigned region, increasing profitability in projects by at least 7%.

Presented Land Mobile Radio (LMR) and Cellular Systems (DBC IS-136, DAMPS, GSM

Pro) solutions to public and private customers, including in seminars and trade shows.

Awarded full L.M. Ericsson scholarship to attend The University of Alabama.

EDUCATION

Master’s in Strategic Marketing Management (MA), The University of Alabama, Marcus

W allenberg Foundation Grant from L.M. Ericsson Sweden.

Business Administration (Postgraduate MBA), Accounting & Finance, Getulio Vargas

Foundation, Brazil. Scholarship from Ericsson.

International Business (Postgraduate), Getulio Vargas Foundation, Brazil. Scholarship

from Ericsson.

Bachelor of Science (BSEE), Electronics Engineering, Mackenzie University, Brazil,

Graduated with Honors.

PERSONAL

US citizen

English, Spanish and Portuguese fluency

TRAINING

The Seven Habits of Highly Effective People

Miller Heiman, Strategic Selling

Digital Media Networks, Cisco Systems

W ireless Broadband, Motorola

VoIP, Data Networks, Tyco Electronics

AXE Telephone Exchanges, Ericsson

Hydroelectric Power Plants, Itaipu

EDUARDO MULLER, page 2

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