CONSTANCE L. DORSEY
Washington, DC 20018 H 202-***-**** C 202-***-****
E-MAIL ***********@*****.***
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PROFILE
Client Relations Management – Marketing Management – Sales Management
A goal-oriented, results driven, and decisive manager with 10+ years experience in a corporate sales and marketing environment.
Exceptionally creative with effective organizational abilities and interpersonal skills. Powerful leadership and management
expertise with especially strong planning, coordinating and delegating capacities. Solid problem solving abilities. Demonstrates
the capacity to successfully manage multiple projects and deadlines, completion on time and within budget.
DEMONSTRATED STRENGTHS
- Key account development and relations - Creative purchase incentives and promotions
- New product introduction - Sales and distributor management
- Sales trend analysis - Public relations
- Target market development - Project management
- Software proficiency with Microsoft Office - Recruiting, training, and development
- Presentation development and delivery - Coaching, counseling, and motivation
ACHIEVEMENTS
- Received bonus awards annually for double-digit increased in sales and development of promotional strategies and
programs
- Recognized at top of the class for Client Manager University – Customer Relationship Management
- Consistently scored 95% for Client Delight and Customer Satisfaction for the past 3 years.
- Selected as nationwide Field Marketing Manager for nine major markets within the United States for a national ad
campaign to increase product awareness.
- Developed numerous creative merchandising pieces throughout career that increased visibility and sales.
- Key player in several marketing initiatives such as a marketing partnership coordinating supplier, distributor and retailers
together in a massive merchandising program.
- Effectively managed essential initiative that positioned the brand very competitively.
- Guided distributor sales force to improve sales and marketing figures.
- Increased sales figures 50% in one year in a targeted segment. Increased sales in key accounts on average of 25% and
improved feature activity and display performance from 50% to 80%.
- Counseled sales representatives and helped several improve performance from marginal to outstanding in one year.
- Met project deadlines (average lead time 4-6 weeks) 98% of the time.
PROFESSIONAL EXPERIENCE
BANK OF AMERICA
Client Manager - Assistant Vice President – Washington DC 11/06 – 02/09
Developed and managed a portfolio of affluent middle-market clients with (250,000-5 MM) in investable assets. Develops strong
working relationships with cross functional teams to capitalize on business opportunities. Successfully establishes rapport with
upper level management and centers of influence (COF) to present a portfolio of banking and investment products.
- Achieve consistent quarterly production in sales by $3MM and organic growth by 2.5MM quarterly
- Successfully negotiated and secured sales ranging from $300K to $1.2MM
- Successfully consults clients regarding financial management via in depth financial analysis pertaining to debt
management, credit, mortgages, savings, retirement planning as well as long and short term financial goals
WACHOVIA
Licensed Financial Specialist – Washington DC 01/04 – 11/06
Aggressively developed advisory relationships with each client by analyzing situations from the client's perspective. Actively
developed and delivered sales strategies for maintaining and further penetrating existing client relationships (includes pre-call
planning and post-call follow-up activities).
- Consistently increased business growth annually by 50%
- Expanded cross penetration of product sales for lines credit, mortgages, investments and organic deposit growth
- Improved account service and applied consultative sales techniques; grew sales in every established account a minimum
of 15%.
CONSTANCE L DORSEY 202-***-****
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DIAGEO (formerly, Guinness UDV/NA)
Business Development - Maryland/Washington DC 09/00 – 02/03
Managed the Washington DC/Maryland territory that generated sales of 10,000+ cases of Diageo products annually-the regions
second largest in terms of volume and budget. Successfully integrated regional marketing efforts with national brand strategies.
Improved distributor sales by developing a survey implementing need-state specifics algorithms that capitalized on sales
opportunities. Accountable for a $300,000 budget.
- Increased sales volume by 57% and expanded market penetration of flagship brands by 177% in 2002
- Established growth plans for 125 accounts via managed account calls, marketing presentations and staff trainings
- Designed a survey to maximize time and cut company costs on program expense for key account activity
- Developed purchase incentive programs for challenged brands to increase sales by 73%
- Coordinating activity and communication with distributor sales force and retailers and ensuring
continuity
- Marketing management experience with major CPG companies and 3 tier distribution experience
FSG-AD PARTNERS
Field Marketing Manager – New York, NY 07/99 – 07/00
Managed local field representatives in nine major markets within the United States. Aggressively led targeted incentive programs
and promotions. Increased company awareness of competitor activity through a weekly newsletter. Worked closely with media
partners to develop publicity plans and promote brand exposure. Managed project costs and a budget of $250,000.
- Liaison between the clients, distributors, retailers, and advertising agency to identify trouble areas and present solutions
- Recognized growth opportunities for the client via focus groups and surveys
- Implemented effective promotional activity jointly with radio and media exposure both nationally and locally
- Conceptualized and designed innovative point of sales (POS) materials for promotional and training purposes
- Recruited and trained promotional staff
US CONCEPTS, INC.
Site Manager – Washington DC 08/96 – 07/99
Supervised a team of promotional specialists to increase sales in the Washington DC Metro market. Coordinated staffing and
promotional equipment delivery. Captured event feedback via surveys, questioners and direct consumer and retailer responses.
Completed weekly follow-up reporting regarding feedback and suggested recommendations to improve execution.
- Responsible for increasing product awareness via site displays and product sampling, resulting in a team pool of 70%
increased sales for 1997 and 60% increase in sales for 1998.
- Public relations activities consisted of establishing and nurturing exemplary network of business relationships resulting
from extensive interaction and strong communication skills.
DEPARTMENT OF DEFENSE – OFFICE OF THE INSPECTOR GENERAL
Mid-Atlantic Field Office 06/89 – 07/99
Investigative Support Assistant (OA)
- Responsible for maintaining 8 agents case files by inputting monthly activity reports and investigative research and
maintaining all case filing inventories.
- Maintaining payroll and leave records
- Maintaining vehicle inventory and liaison between the agency and GSA fleet division
EDUCATION AND AFFILLIATIONS
Trinity University, Washington DC Business Administration, BS
Magna Cum Laude – GPA 3.77 (on a 4.0 grading scale)
Delta Sigma Theta Sorority, Inc.
Chamber of Commerce – Washington DC
Licenses: (Registered Representative) NASD Series 6, NASD Series 63 and Life and Health Insurance