Sales Project Manager
Resume:
*** ******** *** *******, ** *****
**************@*******.*** 469-***-****
Melissa Potter
Objective
Accomplished marketing professional with expertise in marketing planning, marketing communications
and analytics. A self-starter and team player who utilizes strong organizational skills, effective
communication and analytics skills to bring success to an organization. My goal is to obtain a marketing
management position using my experience in marketing and project management.
Professional Experience
Manager, Field Team Communication – Novation September 2006 – Present
Create the process and plan for implementing targeting in Customer Relationship Management tool
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Work on several projects to implement social media
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Plan multiple sales events including a brand launch event while managing the budget
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Facilitate a task force of account executives to determine communications needs.
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Implemented various communications processes successfully
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Work with Regional Vice Presidents on transitioning and implementing new members to Novation
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contracting
Organized a photo shoot of employees for internal material
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Create, maintain and update sales collateral material for internal and external audiences
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Create marketing plans and campaigns to prioritize activities for the year with clients
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Develop and execute success stories from information provided by suppliers and sales team
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Manage weekly publication for sales team
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Manage marketing campaigns including email, direct mail, sales presentations and web content
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Work with internal and external clients to recommend ideal communications vehicles
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Create corporate branding material
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Manage relationships with creative design and advertising agencies
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Project Manager, Field Team Services – Novation May 2005 – September 2006
Coordinated and managed Consolidated Sales Plan (CSP); including goal strategy, targeting and
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maintaining relationships
Created the project plan for the Consolidated Sales Plan
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Managed the process of tracking and targeting members for sales team on the CSP
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Market the CSP and tools to the sales team to demonstrate how to use with members
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Managed and updated databases for sales reporting needs
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Created custom and standard reports to improve member’s ability to standardize across contracts
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Manage and coordinate efforts around tracking the reporting activities by Operations team
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Attend Project Ranking Meetings to prioritize Information System needs of the company
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Manage special database and reporting projects as needed
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Created a marketing tool to be used by account managers that takes an existing document and links
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to sample reports. This tool was used as a reference of reports available within Novation.
Lead Field Team Analyst – Novation August 2001 – May 2005
Versed in Revenue Reporting System, Alliance membership information, and Novation contracting
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Created query tools to develop reports for the Field Teams to use assisting hospitals with purchasing
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decisions
Managed multiple reporting projects for VHA/UHC/Novation and contract membership
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Updated field team measurement reports
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Developed and implemented training material and sessions for new teammates
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Created a needs survey, conducted focus group, and tracking methodology for results to understand
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customer needs
Consulted with the sales team associates to understand their sales reporting requirements and
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produced reports
Developed marketing material to describe offerings and provide examples
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Worked with various sales teams to create material to be used in presentations to the member and
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regional offices
Project lead on special projects including team organization, managing teammates on tasks to finish
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projects successfully
Investigated reporting issues of account managers. Used mainframes, Oracle Contracting System,
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and databases to help account managers discover missing reporting
Work with individuals external to the sales team to develop, generate, and distribute reports
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Marketing Analyst II – Novation January 2001 – August 2001
Coordinated and developed the Comparative Analysis web site for intranet site
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Completed Bids and Studies to help in the recruitment and retention of Members
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Gained an understanding of the products and suppliers offered on Novation Contracts
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Utilized various sources to research products for analysis
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Updated templates and databases to make department more efficient in time usage
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Maintained relationships with operations team and sales team during the study process
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Assisted consultants with research products
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Intern, Market Intelligence – VHA June 2000 – August 2000
Coordinated and developed the Market Intelligence web site for @Work using FrontPage and HTML
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code
Performed secondary research for the publication of Healthcare 2001 using market intelligence
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resources
Observed and contributed to one-on-one interviews for feedback on a website
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Assisted in the development of the yearly member satisfaction survey
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Trained in the use of market intelligence databases marketing tools
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Tested secondary research tool and created training documentation for others
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Skills
Extensive knowledge of Office products such as, Access, Word, PowerPoint, and Excel
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Experienced at Brio query tool
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Leadership and organization
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Project Management - ability to manage multiple people, activities, projects, and tasks
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Completed two Skillpath Management trainings; “How to Excel at Managing and Supervising People”
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and “Excelling as a First-Time Manager or Supervisor”
Creating communications tools
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Education
Master of Business Administration – Oklahoma State University 2000
Bachelor of Science in Business – Oklahoma State University 1998
Major: Marketing Minors: Management and International Business
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