GISELLA OLIVO
**** ******* **. * Allen, Texas ***13 * 469-***-**** **********@***.***
OBJECTIVE: Sales or Marketing position in the travel or health industry.
PROFESSIONAL EXPERIENCE
Cooper Corporate Solutions, Director of Business Development, Dallas, TX 2004-2009
• Initiated sales process via prospecting, and networking contacts that included
C- Level executives.
• Developed and delivered sales presentations to communicate company solutions
increasing sales by 50%.
• Consulted and managed Fortune 500 accounts for implementation and Executive
health program execution.
Cooper Wellness Program, Director of Marketing & Sales
• Responsible for selling, designing and implementing corporate wellness
programs for companies such as EDS, Hunt Oil, CDX Gas, and Vought Aircraft.
• Responsible for tradeshows, collateral materials, advertising, promotions,
grassroots marketing efforts and creativity within the department.
• Conducted presentations, trainings and wellness coaching.
Cooper Institute, Bi-Lingual Health Educator, Texas on the Move
• Responsible for development of marketing program including planning,
budgeting, direct mail, advertising, public relations and collateral development.
• Increased sales and generated new client base for internet corporate packages.
• Motivational speaker specializing in health promotion and education topics.
American Heart Association, Dallas, TX 2002 - 2004
Cultural Health Initiatives Director
• Exceeded affiliate performance goals by impacting more than 200,000 people
through minority health programs, special events and initiatives.
• Responsible for developing corporate participants and financial sponsors from
various business sectors including Pfizer, Bank of America, Procter & Gamble,
Baylor and Fiesta raising over $200k.
• Developed, managed and served on the Boards of Community Outreach
programs with community leaders and sponsors to coordinate the planning,
promotion, and financing of individual programs.
• Expertise in communications, media relations and professional speaking reaching
over 1 million people nationwide.
• Managed the Speakers Bureau and conducted volunteer training conferences.
The W.W.W. Golf Championship/Gala/Auction, El Paso, TX 1991 – 1996
Co-Founder & Executive Director
• Managed and implemented events raising over $100,000 annually for The
American Heart Association.
• Spokesperson for inspirational video, “Wyatt’s Mountain” produced by AHA.
• Spearheaded all event planning and public relations proving instrumental in
raising millions of dollars nationwide.
• Recruited, managed and trained 100+ volunteers for special events.
Odyssey Travel, El Paso, TX 1989 – 1991
Travel Consultant
• Managed travel and events of leisure and major corporate accounts.
• Negotiated contracts and discounted rates with travel wholesalers.
• Increased corporate accounts by 50 percent through sales and marketing.
• Coordinated meeting and travel packages for international groups, tours and
cruises.
Talent Tree Personnel Group, El Paso, TX 1986 – 1989
Co-Owner/ Sales & Marketing
• Responsible for spearheading an aggressive new business development campaign
resulting in 20 million in annual sales.
• Initiated, developed, and managed business marketing accounts through
successful sales and customer service relationships.
• Directed planning and development of public relations initiatives designed to
promote public awareness of company and increase sales.
• Trained diverse employee workforce with employee programs and presentations.
EDUCATION
Certified – Coaching Healthy Behaviors, The Cooper Institute, 2006
Certified – Providing Nutritional Counseling, The Cooper Institute, 2005
Certified – Group Exercise Leader, The Cooper Institute, 2004
Certified Trainer – C.A.T.C.H – Coordinated Approach to Children’s Health, 2003
Certified – Zumba fitness instructor, 2003
Certified – Health Promotions Director, The Cooper Institute, 2002
Certified Trainer – Salud Para Su Corazon (Eng/Span), National Institute of Health, 2002
A.A.S. – Travel and Tourism Management, Richland Community College, 1998
SPECIAL SKILLS
Complete verbal/written fluency in Spanish. Knowledge of French, Italian and Arabic.
Computer – Microsoft Office, Outlook, SIEBEL, SABRE and CRM.
Training – Situational Leadership, Supervisory Training, Myers Briggs, C.A.T.C.H, SMART,
Cultural Diversity, Project Management, Decision Analysis, Coaching
HONORS AND ASSOCIATIONS
Greater Dallas Hispanic Chamber of Commerce – member
Hispanic Women’s Network – member
Univision’s Advisory Council – member
Greater Dallas Republicans – member
Leadership Allen 2000 – alumnae
Christ Episcopal Church – Children/Youth Ministry
American Heart Association – Top Affiliate Health Director, Board of Director’s, Rookie of the
Year, Speaker’s Bureau, Hispanic Outreach Task Force, Communication’s, and Public Advocacy.