Manager Marketing
Resume:
Ken Barhoover
**** ****** ******* ***, ********* Heights, Ohio 44147
************@*****.***
Overview
Entrepreneurial spirit and proven interactive marketing professional promoted repeatedly
throughout his career. Wide range of adaptable skills such as search engine marketing, direct
marketing, interactive strategy, social marketing, conversion marketing and web analytics
making for an integral part of an organization.
Equity Trust Company, Elyria, OH
www.TrustETC.com
7/08 - Present
Interactive Marketing Channel Manager
• Streamlined lead acquisition model lowering cost per conversion by more than 75%
• Responsible to the successful launch of a custom built social marketing platform for
professional client base.
• Founded and grew YouTube, Facebook and Twitter subscription base in to a major lead
acquisition channel
• Responsible for the successful launch of the corporate online education presence, Equity
University
• Increased organic search engine visibility through on and off site optimization tactics
Brulant, Inc., Beachwood, OH
www.Brulant.com
12/06 – 7/08
Senior Consultant
• Headed up the new offering of A/B Split and Multivariate testing at the agency
• Authored whitepaper on landing page optimization as subject matter expert
• Work closely with search engine marketing team to maximize client investment by
utilizing tools to increase conversion
Liggett Stashower, Cleveland, OH
www.Liggett.com
12/02 – 12/06
Director of Interactive Information
• Acted as a liaison between web design, programmers and client
• Assisted in the strategy and design of web sites, micro sites and contest sites
• Maximized client data through the use of SQL via Enterprise Manager and Microsoft
Access
• Tied in online analytical tools to test the effectiveness of advertising programs
Director, Brand Analytics
• Defined the Search Engine Optimization, Email Marketing and Web Analytics programs
offered by the agency
• Implemented strategy to track conversions in both online and offline programs
• Maximize pay per click programs for Google Adwords, Yahoo! Search Marketing and
Microsoft Adcenter
• Interpret client reporting and analysis needs in to technical database requirements and
queries
Senior Data Analyst
• Create and manage client databases for direct marketing programs
• Evaluate and edit existing proprietary query logic to better support client needs
• Audit client databases to identify decencies and streamline reporting processes
Axentis, LLC, Warrensville Heights, OH
www.Axentis.com
3/01 – 12/02
Web Marketing Manager
• Create and manage client database for direct marketing programs
• Authored and distributed product release notes and system down time notification based
on customer type via email marketing program
• Distributed quarterly HTML e-newsletter to customers and stakeholders
• Designed and maintained pages and database integration for corporate website
• Evaluated multiple business systems and made software recommendations to the
executive management team
eJiva, Inc., Pittsburgh, PA
www.iGate.com
9/00 – 2/01
Senior Functional/Technical Consultant
• Worked as a technical/functional liaison between application developers and clients
• Matched client business process to Siebel Systems software business model
• Responsible to understand the capabilities and limitations of the Siebel Systems
application and be able to communicate this to clients
• Promoted to Senior status within one month of my start date
PlanSoft Corporation, Twinsburg, OH
www.Plansoft.com
Siebel System Administrator
• Designed and produced sales pipeline and quota reports achievement for executive
management team
• Responsible for the administration, development and training of the Siebel Systems
Customer Relationship Management software
• Monitored website activity using a custom Microsoft Access database along with
WebTrends
• Created materials and taught courses for internal sales and customer support
Education
Kent State University
Bachelor of Business Administration/Marketing
12/97
Awards
Equity Trust Company Shining Star Nominee
Liggett Stashower Terrance McGovern Vision Award Winner
Social Networking
LinkedIn – www.LinkedIn.com/in/kbarhoover
Google – www.Google.com/profiles/kbarhoover
Facebook – www.Facebook.com/ken.barhoover
Twitter – www.Twitter.com/kbarhoover
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