Marketing Director

ED BERENHAUS

*** * ***** ****** ***. *H New York, NY 10002

**********@***.*** 646-***-****

SUMMARY

Hands-on strategic marketer with extensive skill sets in television and online media

including brand strategy, creative direction, team leadership, writing, producing and

multiplatform campaign management. Created television promotion campaigns for

NBC, USA Network, Food Network., Nickelodeon, TV Land, Nick-at-Nite, Lifetime, Court

TV, Tru TV, Regis & Kelly, Oprah and Martha Stewart. Developed breakthrough web-

based advertising campaigns for AOL targeted to 23 million paid subscribers.

PROFESSIONAL EXPERIENCE

Multiplatform Marketing Producer & Consultant, New York, NY 2006 - Present

• Write and produce television on-air promotion campaigns and image spots for

Tru TV and its predecessor, Court TV, Regis & Kelly, Millionaire (DAW

Productions) TV Guide Channel & Versus (M Dots.)

• Provide brand positioning and create content and for VC website start-ups;

CoolWebShows.com, Fully-Charged Productions and sevenEcho LLC.

AOL, LLC 2003 - 2006

Music Genre Editor, Interviewer & Host - AOL Music, New York, NY (2005 - 2006)

• Programmed and managed AOL’s Classic Rock, Jazz, Blues and Classical

music pages. Provided content, conducted interviews as well as wrote, produced

and published weekly features.

• Expanded music archives and acquired related content for these genres.

• Hosted and produced AOL’s first streaming audio podcast. “Just Stopping By”

featuring artist interviews and live performances including Cyndi Lauper, Peter

Gallagher and Trey Anastasio.

Executive Creative Director – AOL Member Education, Dulles, VA (2003 - 2005)

Developed multiplatform marketing plans, brand strategy and led creative team for

major online campaigns which promoted AOL’s core features and new products to over

23 million paid subscribers.

• Directed multi-phase online launch campaign for new 9.0 Optimized version of

AOL resulting in record-setting 10 million upgrades within the first 100 days.

• Conceived, supervised site development and created launch campaigns for

“Discover AOL,” a robust mini-site that provides members with comprehensive

access to a wealth of AOL features and online tools..

• Pioneered use of rich media and flash animation on AOL which was originally

used for marketing campaigns and event promotions.

• Produced interactive rich media marketing campaigns for rebrand of AOL Search

resulting in significant spikes in usage.

ED BERENHAUS PAGE TWO

Berenhaus Productions, New York, NY 2001 - 2003

Principal and Creative Director

Created on-air promotion campaigns and conducted celebrity interviews for television

networks and syndicated programs.

Clients included: Food Network, “Live! With Regis & Kelly,” “Crossing Over with John

Edward” and WCBS-TV.

Martha Stewart Living Omnimedia, Westport, CT 1998 - 2001

Director, Advertising, Promotion & Publicity - Martha Stewart Living Television

Provided marketing strategy and creative direction and for television, radio, print and

online marketing campaigns for the daily syndicated television program.

• Established marketing department and supervised development of all on-air

promos, image spots, collateral, sponsored and affiliate advertising campaigns.

Supervised weekly production of over 60 episodic on-air promos including co-branded

promos for Food Network and HGTV.

Directed publicity efforts of two public relations firms including feature article

placements, listings, sweepstakes promotions and live website events.

Influenced consistent brand and messaging between television group and other MSLO

properties including monthly magazines, several websites, newspaper columns

and radio programs.

• Liaison for partnerships with King World, K-Mart, HGTV and Food Network

Berenhaus Productions, New York, NY 1989 - 1998

Principal and Creative Director

Created on-air promotion campaigns and conducted celebrity interviews for numerous

television networks and syndicated programs. Strategic consultant, content producer

and interviewer for breakthrough NBC 2000 “seamless” branding campaign.

Partial client list included: NBC Network, USA Network, Oprah, Nickelodeon, Nick-at-

Nite, TV Land, Lifetime Television, Broadway Video, The Joan Rivers Show and The

Ricki Lake Show

Financial News Network, New York, NY 1986 -1989

Vice President, Advertising, Promotion & Publicity

Directed all consumer, ad sales and cable affiliate advertising campaigns for FNN’s

three networks: FNN: (Business News) SCORE: (Sports) and TELSHOP: (Home

Shopping)

• Oversaw production of on-air promos and network image spots, collateral

materials, trade show marketing presentations and related initiatives.

• Managed advertising agency and public relations firms day-to-day efforts.

EDUCATION

State University of New York at Stony Brook

B.A. Communication Arts/Theater, Minor: Psychology

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