JEFFREY T. WERK
949-***-**** (H)
Coto de Caza, CA 92679 *****@***.***
SALES MANAGEMENT
Results-driven leader in the medical device industry who uses excellent communication and negotiation
skills to achieve bottom-line sales results through effective team building. Extensive experience and
proven ability to expand market share and increase revenue by cultivating strategic business
relationships and implementing sales strategies. Key competencies include:
• • •
Account Management Direct High Producing Teams New Business Development
• • •
Brand Growth/Positioning Marketing Direction/Strategy Sales Forecasting
• • •
Build Strategic Alliances Negotiations Strategic Planning
PROFESSIONAL EXPERIENCE
QUIDEL CORPORATION, San Diego, CA 2008 –
Biomedical Device Manufacturer
Alternate Markets Director
Managed introduction of four new national sales divisions in the rapid point-of-care diagnostics market,
including Long Term Care, Retail Clinics, Corporate Health, and Government.
• Generated annual sales of $1.4 million in year one exceeding projected forecast.
• Secured business over $200K with top national Long Term Care company.
• Initiated contracts of $1.7 million with top two national Retail Clinic companies.
• Collaborated with Directors and Marketing Managers to develop an effective sales strategy to
maximize sales and profitability.
MOBILITYWERKS, INC., San Juan Capistrano, CA 2004 – 2007
National Distribution Company - Powered Mobility Equipment
General Manager/Partner
Co-founded Start-up Company and hired national sales team of 31 independent contractors. Managed
daily operations, sales, administration, logistics, and accounting.
• Key contributor to reaching sales of $1.2 million in first year of operation.
• Recognized by Medicare as one of top 50 fastest growing new companies in the mobility industry in
2004.
• Achieved “Gold Level Provider” status from Pride, the largest industry manufacturer for 2006 sales.
• Responsible for developing strategic alliance with Lincare, top national home respiratory care
company, to provide company's patients with powered mobility equipment in 2006.
• Furnished mobility equipment to patients in 41 of 47 states in the Lincare footprint.
• Generated multi-million dollar sales revenue from Lincare in 2007.
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GE MEDICAL SYSTEMS, Orange, CA 1998 – 2004
National Division of General Electric Company
Cardiology Account Manager
Sold diagnostic imaging equipment to major hospitals in Southern California.
• Increased market share by selling cardiac cath labs to six major non-GE hospitals in Orange County
area, representing over $10 million in revenue.
• Consistently surpassed multi-million dollar sales budgets exceeding $5 million annually.
• Responsible for selling first $5.5 million multi-line Cardiology Heart Center.
• Achieved Mentor Award for assisting new hires with sales calls, presentations, and territory
management.
• Awarded Sigma Society status for exceeding sales in 1999, 2002, and 2003.
AMERICAIR, Foster City, CA 1991 – 1997
Home Respiratory Care Company
General Manager/Partner
Co-founded Start-up Company and supervised daily operations. Hired and managed staff of 24
employees including eight sales representatives. Conducted sales training, developed marketing
programs, negotiated contracts with equipment manufacturers, and created company policies and
procedures.
• Awarded Number One ranking nationally of 47 operations in 1996. Consistently ranked in the top
five overall.
• Voted “New Operation of the Year” nationally by corporate in 1991.
• Achieved $1.65 million is sales the first year of operation, multi-million dollar revenues within two
years, reaching $4 million in sales in 1997.
• Promoted seven sales representatives into management positions nationally.
ADDITIONAL EXPERIENCE
JOHNSON & JOHNSON (CRITIKON) - Senior Sales Representative 1986-1990
XEROX CORPORATION - Senior Sales Executive 1980-1986
EDUCATION
B.S., Business Administration, Management, San Diego State University, San Diego, CA
PROFESSIONAL DEVELOPMENT
• Basic and Advanced Sales Training: Xerox International Training Center, Leesburg, VA
• Basic and Advanced Sales Training: Johnson & Johnson
• “Key Talent Pipeline” Sales Training - General Electric Company
Jeffrey T. Werk – 949-***-**** Page Two