Sales Manager

DONG LI, MBA

**** *********** ***** 734-***-****

Ann Arbor, MI 48103 ***********@*****.***

CAREER SUMMARY

Experienced manager with a unique combination of technical savvy and business acumen, as

well as proven record of successfully leading cross-continental and cross-functional teams.

Inspirational team leader and motivator renowned for team empowerment and creative thought-

leadership. Combine strategic thinking capability, in-depth knowledge of marketing and financial

analysis, and attention to detail/processes. Exceptional ability to communicate with technical

and business team as well as executive management.

Product Development Cross Function Financial/Marketing Analysis Secondary Market

Research Project Management Business Planning Team Leadership/Motivation

PROFESSIONAL EXPERIENCE

DISCOVER FINANCIAL SERVICES, Deerfield, IL 2007-2009

Senior Manager, Product Marketing

Managed direct reports to formulate marketing strategy and drove Discover’s retail-partnership

marketing programs to $580 million annual incremental sales.

• Profiled and segmented credit card-member accounts for effective card-member engagement.

Developed merchant category-based (Home Improvement, Restaurant, Travel etc.) targeting

strategy to optimize card-member promotion strategy, reducing ineffective mail annual cost of

$1.5 million while driving up incremental sales by $10 million.

• Managed analysis of direct mail marketing campaigns partnered with US retailers leading to

annual $100 million incremental sales.

• Analyzed mall partnership program’s profitability and formulated mall-targeting strategy to

identify malls that brought in larger profits.

• Analyzed Discover’s online retail-partnership promotion programs (shopdiscover.com) and

optimized program portfolios to achieve sales target of $80 million with limited budget.

• Researched and identified size of Discover’s pre-paid teen-card (“Current”) market to support

product launch. Managed department sales and budget planning.

FORD MOTOR COMPANY, Dearborn, MI 1995-2007

Senior Financial Analyst 2006-2007

Managed product development finance and controlled material costs, capital investment with a

budget of $900 million.

• Rationalized Ford-Getrag Joint Venture’s business plan assumptions in capital, launch and

engineering spending based on benchmark studies with Ford North America cost data, and

performed ROI analysis in various scenarios to determine transmission purchase price that

saved company $50 million.

• Conducted ad hoc business case analyses such as “make-or-buy” based on Net-Present-

Value analysis for ongoing product changes to achieve decisions with minimum cost.

Dong Li, MBA Page 2

• Performed detailed financial status vs. target reconciliation analysis and tracking of over 300

parts’ cost changes to ensure that cost target would be met.

• Managed various senior management reviews for status of major program milestones to

ensure corporate governance.

FORD MOTOR COMPANY ( continued )

Business Planning Specialist 2001-2006

Supported Vice President and managed Ford international operations’ five year business

planning process for 12 international markets in alignment to divisional financial target, regional

business growth target and corporate metrics. Managed special assignments and specific

program business planning.

• Led cross-country volume and financial planning analyses ( Profit-Before-Tax & Net-Present-

Value Analysis ) to optimize annual budget allocation for Facilities & Tooling, Launch &

Engineering, leading to aggressive business growth strategy with corporate approval of $0.5

billion in capital spending over five year business plan period.

• Supported strategy director’s product portfolio and segment analyses to identify white-space

product opportunities resulting in additional business growth in 12 international markets.

• Managed Ford international operation Vice-President level program and strategy reviews to

ensure corporate governance.

• Managed engineering implementation of added product features on 2004 Taurus / Sable

program, conducted Net-Present-Value analysis and eventually increased vehicle line

revenue by $1 million with net profit of $0.2 million.

• Developed business case assessing phase-in of federal safety regulations on 2006 Taurus,

and performed Net-Present Value analysis assuming product cycle was extended or

terminated, resulting in company meeting its strategic objectives.

• Performed multi-linear regression analysis of Ford brand quality, and identified vehicle

attributes most critical to customer satisfaction to be translated into $6 billion potential profit.

Product Development Engineer 1995-2001

Performed engineering analyses, simulations and testing for multiple car and truck programs to

ensure structural design’s integrity and safety.

EDUCATION

MBA, Marketing, Ross School of Business, University of Michigan, Ann Arbor, MI 2005

PhD, Mechanical Engineering, Rutgers University, New Brunswick, NJ 1995

B.S. & M.S., Applied Mechanics, Univ. Sci. & Tech. China, Hefei, P.R. China 1988

COMPUTER SOFTWARE SKILL

Excel, Access, Power Point, Minitab, SQL, SAS, Javascript, Visual Basic, HTML, Perl, UNIX

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