Marketing Analyst

Thomas R. Fischetti

******.*********@*******.***

** ********* *** ****: 203-***-****

Milford, CT 06460 Home: 203-***-****

WORK EXPERIENCE

Weekly Reader Publishing Group June 2007–Present

Senior Circulation Planning Analyst Pleasantville, NY

Create and Manage Marketing Department’s Performance and Expense Budget

-Update performance and expense models with latest budget assumptions and actuals

-Provide year-end circulation, revenue, and expense projections during quarterly forecast cycles

Develop and Execute Direct Mail Acquisition Strategy

-Review all direct mail acquisition campaigns and provide strategic recommendations

-Oversee all aspects of acquisition segmentation and identify opportunities for improvement

Maintain Marketing Department’s Report Portfolio

-Create, update, and review standard performance reports for all existing marketing channels

-Document update-processes and schedules for all performance reports

Weekly Reader Publishing Group Nov. 2006–May 2007

Marketing Analyst Stamford, CT

Provided Analytical Support for Direct Mail Acquisition Campaigns

-Assisted with mail quantity and contact strategy decisions

-Executed acquisition list selects and promotion tests

Monitored Marketing Department’s Promotion Spend

-Tracked promotion expenses and reported variances against current budget

-Reconciled marketing’s monthly expenses with general ledger entries

Completed Ad Hoc Analytical Projects

-Investigated abnormal performance results

-Participated in the due diligence process for a new product proposal

Bedford Fair Apparel, Inc. Sept. 2004–Oct. 2006

Marketing Analyst Greenwich, CT

Assisted Vice President of Marketing with P&L Management

-Executed P&L changes during monthly forecast cycles

-Completed scenario, break-even, and sensitivity analyses

Executed Housefile List Selects for Direct Mail Campaigns

-Created all front-end and back-end instructions

-Forecasted list performance and executed all promotion and contact tests

Provided General Analytical Support to Marketing Department

-Interpreted and communicated results from direct mail tests

-Created and updated list-level performance summaries

University of Connecticut Sept. 2003–May 2004

Teaching Assistant for Introductory Microeconomics/Macroeconomics Storrs, CT

Prepared and delivered two fifty-minute lectures each week

Corrected quizzes, homework assignments, and exams

Tutored students in introductory economic theory

COMPUTER SKILLS Microsoft Word, PowerPoint, Excel, Access; Hyperion Explorer; Business Objects

EDUCATION

University of Connecticut Sept. 2003–May 2004

Masters of Arts Candidate in Economics Storrs, CT

Bryant University Sept. 1999–May 2003

Bachelor of Science in Business Administration, summa cum laude Smithfield, RI

Concentrations: Finance and Economics

Wall Street Journal Award Recipient

Beta Gamma Sigma Honor Society Member

Honors Program Member

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