Marketing Manager
Resume:
JOAN ELLEN O’CLAIR
Berea, Ohio 44017 ***********@**********.***
A professional with more than 14 years of experience in internal and external marketing communications and public relations in both
corporate and agency settings. Industry experience includes healthcare, manufacturing, retail, high-tech, government, professional, non-
profit and financial services – both B2B and B2C.
Expertise includes development and execution of comprehensive strategic marketing and communications plans to achieve business
results, with emphasis on the following key areas:
• Public/Media/Community Relations • Advertising • Event Planning/Management • Message/Collateral Development
• Change Management • Web Site Development • Interactive/Social Media • Process/Policy Development
Other areas of expertise include:
• Budget Development/Management • Client & Vendor Relations • Project/Deadline Management • Business Development
• Staff Management • Office Administration • Analysis/Decision Making • Inspire/Motivate/Lead Teams
Experience Marketing Communications Manager, Bendix Commercial Vehicle Systems LLC (safety systems provider)
Elyria, Ohio (October 2005 – May 2009)
Partnered with human resources and other internal functional areas to develop and implement short- and long-term
employee communications strategies and tactics to deliver key program and process messaging, increase engagement,
and drive overall business goals.
• Drafted and edited communications materials, including announcements, articles, press releases, newsletters, and
web content to execute communications programs across all internal audiences and locations; created benefits,
training and recruiting promotion and collateral pieces.
• Developed metrics to measure effectiveness and performance of communications programs.
• Managed external vendors, including PR/advertising agency, design firms, printers and mailing houses; negotiated
and managed budgets.
• Assisted in development of crisis communications plan to mitigate brand and company risk.
• Drove change management communications plans and programs.
• Conducted continuous project analysis and prioritization to provide optimum client service while focusing on
business objectives.
• Sought out and implemented continuous improvements within the communications process to increase efficiencies
and effectiveness.
• Participated on community involvement team, employee committee and health & productivity teams to provide
program communications counsel, as well as to drive internal and external program communications.
Marketing Communications Consultant, Self-Employed
Columbus and Cleveland, Ohio (June 2002 – October 2005)
Assisted various agencies, corporations and other communications consultants with development and implementation
of public relations and marketing plans; manage budgets, projections and billings to meet client objectives.
• Developed and executed marketing communications plan for leadership development practice, including writing
and layout of Web site, collateral pieces, speaker kit and consulting materials. Drafted and placed various bylined
articles.
• Assisted in development of Webcast strategy for financial services Web-based software developer. Implemented a
series of Webcasts resulting in doubled attendance. Managed invitations, press releases, registrations and follow-up
communications; assisted in presentation development and creation and distribution of white papers.
• Created placement strategy and editorial calendars, and drafted and placed bylined articles in trade publications for
various high-tech clients in industry segments, including software development, custom publishing and RFID.
Senior Account Manager, Griffin Communications (Marketing Communications, Public Relations & Advertising Firm)
Columbus, Ohio (July 2001 – June 2002)
Provided leadership and management within various client teams, and assisted with firm marketing and management.
• Developed various comprehensive strategic marketing communications plans incorporating all aspects of marketing
communications to align client marketing goals with business objectives; assisted in developing plan that received
local PRSA PRISM award.
JOAN ELLEN O’CLAIR Page 2
• Managed implementation of marketing programs, including collateral development and production; advertising and
sales promotion creation and development; media and community relations initiatives; and employee
communications and training tactics.
• Developed, conducted and analyzed client research, comprised of customer, employee and board focus groups;
direct mail and phone surveys.
• Managed annual client budgets exceeding $500k; completed monthly client billings; managed hourly projections and
staffing.
• Developed and implemented team management best practices to foster effective communication and teamwork to
reach client goals and deadlines. Effectively led up to five team members on multiple teams.
• Participated in firm strategic planning; managed infrastructure and office processes, internal relations, branding and
training initiatives.
• Created proposals, RFP responses, presentations and firm award entries for acquiring new business.
• Hired, trained and managed staff.
Communications Manager, GAJ Services Inc. (High-Tech Startup Marketing Communications Firm)
Columbus, Ohio (November 2000 – July 2001)
Assisted in developing strategic communications plans to position companies for rapid growth and increased valuation;
created effective messaging for media, analysts, potential investors and customers.
• Launched company for wireless Internet service provider through identity development and rollout; developed and
distributed press kits, case studies, announcements and stakeholder communications.
• Developed and maintained strong relationships with trade and national media; and industry analysts. Coordinated
media and analyst tours, drafted and secured media placements, and coordinated speaking engagements.
Marketing Communications Consultant, Self-Employed
Columbus, Ohio (July 1997 – November 2000)
Assisted various agencies, corporations and other communications consultants with development and implementation
of public relations and marketing plans; managed budgets, projections and billings.
• Executed marketing plans for several high-tech start-up companies, including competitive research; message
development; company and product launches; and media and analyst tours.
• Developed and implemented marketing communications plan for retail store fixture manufacturer, including new
identity launch; Web site development; collateral development; public relations; and advertising and sales
promotion.
• Managed bank proprietary mutual fund marketing programs, including new fund group launch and National
City/First of America acquisition; developed collateral material, shareholder communications and performance
reports.
Assistant Marketing Manager, BISYS Fund Services (Third Party Mutual Fund Distributor)
Columbus, Ohio (November 1996 – July 1998)
Assisted with planning and implemented marketing communications programs to increase bank proprietary fund assets.
• Developed copy and coordinated design, production and distribution of all fund communication materials,
including monthly, quarterly, semiannual and annual performance reports; broker sales collateral materials; branch
merchandising materials; and employee referral materials.
• Implemented public relations programs for fund publicity, conducted broker sales training and contests, managed
fund marketing budgets and expenses, and strengthened client relationships.
Client Service Coordinator, Paul Werth Associates (Public Relations & Marketing Communications Firm)
Columbus, Ohio (January 1995 – October 1996)
Managed public relations projects on time and within budgets for public affairs/issues management clients. Coordinated
firm marketing through proposal development, events, awards, presentations and promotions.
Education Cleveland State University, Cleveland, Ohio – Bachelor of Business Administration, Marketing
Training Six Sigma Green Belt
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Affiliations International Association of Business Communicators (IABC), Public Relations Society of America
(PRSA), American Marketing Association (AMA)
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