Real Estate Marketing
Resume:
Michael Patrick McNichols
Chicago, Illinois 60630 **********@*******.***
OBJECTIVE: To obtain a viable position in marketing (pr/advertising) or
communications (writing/editing)
PROFILE: EXPERIENCE: Versatile professional who has written and edited copy
to meet the needs of clients in diverse industries.
CREATIVITY: Innovative talent who delivers concepts and prose that quickly
grab the reader’s attention without diluting the client’s message.
FLEXIBILITY: Team player who can work independently or as part of a team
with a proven ability to manage projects so deadlines are met.
EXPERTISE: • Copywriting • Web Copy • Media/Press Releases
•
Blogs •
Landing Pages
• SEO &
Content Writing
•
Scripts •
Magazine
Features •
Reviews
•
Editing •
Proofreading
•
Research
EXPERIENCE: MITCH LOGAN PRODUCTIONS (Chicago Media Studios)
Chicago, Illinois 2005-Present
COPYWRITER & SCRIPT WRITER/EDITOR
(FT 2005-2007, PT 2007-Present)
Write and edit scripts for commercials and movies. Research material related to
producing TV commercials, and draft copy that is geared to specific demographic
groups and general audiences. Work well with tight, shifting deadlines and a
variety of budgets. Edit copy as Head Writer.
• Edited script for a TV pilot, “Mr. Jones.”
• Wrote scripts for music video (Project 45).
FREELANCE WRITER 2004-Present
Wrote copy for business-to-business and business-t0-consumer projects, working
with diverse clients in real estate, opticians, insurance companies, law firms, and
magazines. Met clients to assess their needs and present concepts/drafts.
Consulted clients regarding tone, voice, formatting, and audience. Researched
diverse topics, often working online or by visiting sites. Gained a strong
background in entertainment and popular culture. Developed flexibility in
adapting to the languages of several industries/subjects.
• Wrote a 3 paragraph feature on Appleton, Wisconsin for a real estate developer.
• Wrote a magazine feature on
professional wrestling.
SUREPAYROLL Chicago, Illinois 2008-2009
MARKETING COMMUNICATIONS SPECIALIST
Writing & Editing: Drafted and edited business-to-business marketing
materials for a payroll and benefits company. Updated websites on a regular
basis. Approved copy before it was put online. Wrote introduction letters for
direct mail campaigns. Project Management: Oversaw projects from start to
delivery (web-based contests, customer referral programs, online surveys).
Scheduled activities to ensure deadlines were met. Communicated with internal
partners and vendors so expectations for quality and timeliness were clear.
• Wrote an e-book describing the company’s services and expertise.
• Conceived ideas and wrote copy for
several contests that drove new business.
• Created targeted email messaging for
the American College of Prothodontists, integrating heavy statistical
information in clear prose.
• Managed graphic design project for a
new website (health insurance product).
• Played a key role in the company’s
acquiring and maintaining key clients (American Dental Association, National
City Bank, and several accountants).
WEB MARKETING
• Copywriter & Content Writer, Woopi Internet Marketing (2008)
• Web Content Writer, Milestone
Internet Marketing (2008)
Crafted messages and copy to fit Search Engine Optimization (SEO) strategy for a
diverse client base that included architects, insurance companies, bankruptcy
lawyers, cosmetic surgeons, and the gaming industry. Researched clients’
businesses and related topics. Prepared a range of documents, including press
releases, blogs, articles, business plans, and interoffice communications.
• Wrote content for a website promoting hotels (Milestone), promoting the
unique features of each property and its local attractions.
• Saved employer (Woopi) at least $1,000
per week by working in an efficient manner that took the place of 2-3 freelance
writers.
EDUCATION: COLUMBIA COLLEGE Chicago, Illinois
Master of Fine Arts, Creative Writing (GPA, 3.99/4.0) 2006
UNIVERSITY OF ILLINOIS – CHICAGO
Bachelor of Fine Arts, English 2003
COMPUTER
SKILLS: Word, Excel, HTML, Acrobat, Exact Target (email tracking), Dreamweaver,
Outlook (Mac/PC)
References Available upon Request
Contact this candidate