Laura Franzen
*** *. **** ******, ******, Illinois 60143
***/***-**** . ************@***.***
Summary of Qualifications
Comprehensive professional experience, including marketing coordination, team management
and executive administrative experience, supported by exceptional communication and people
skills.
Strong creative capabilities, including writing, editing, and design concepts.
Solid business sense, sincere work ethic and the ability to effectively multi-task.
Education
Bachelor of Arts, Liberal Communications, Columbia College, Chicago Illinois
Professional History
Communications Consultant/Virtual Assistant February 2003 –
Present
Marketing coordination, technical and creative writing, and copy editing for a wide range of clients.
Recent clients include the following:
WakeUpInspired.com Sears, Roebuck and Co.
Virtual Assistant and Marketing Coordinator for Copy writing/editing and design layout for a
Life Coach and Author. Event planning, California-specific hazardous waste disposal
broadcast and blog management, article review compliance manual.
and submission, electronic impression
management, joint venture coordination, Safety-Kleen, Inc.
strategic book marketing and yearly speaking Copy writing/editing and design layout for eight
engagement research and coordination. technical manuals. Coordinated with technical
and management personnel on style, content
ChicagoHealers.com and layout.
Communication Consultant and Assistant to the
President for premier holistic healthcare Report Shoes
directory. Created and managed monthly Copy writing for company website on a poetry
newsletter, designed corporate marketing corner, target-marketing youth.
materials, managed internal company
newsletter, advertising, principle contact for TheLegalBalance.com
weekly public relations meeting. Coordinated Content entry in Drupal for start-up website.
yearly expo participation and speaking and Project coordination and training.
publishing opportunities for 20+ practitioners.
KshKat Designs
Sierra Club Flyers, direct mailings, business card design.
Local environmental reporter since 2004. Co-
editor of quarterly newsletter. Write and edit M Squared Engineering
articles on local environmental issues and Copy editing, writing and design layout for
events. corporate Statement of Qualifications package,
which included corporate resumes, project
Pioneer Press sheets and statement of mission and services.
Stringer for northwest suburban newspapers.
Published news articles covering fashion shows, Landis and Stafea, Inc.
school district meetings, municipal meetings and Supported the National Sales Program Director
local events. for the implementation of the yearly sales
incentive, reward and training programs.
Laura Franzen
Page Two
Marketing Coordinator October 1997- February 2003
Clark Dietz, Inc., Chicago, Illinois
Assisted Business Development Manager and 5-office marketing team with corporate marketing
materials, client proposals and presentations, community relations’ materials and sophisticated client
deliverables for private clients, municipal clients, and state and federal agencies.
Coordinated and produced client proposals, statements of qualification and client deliverables
for the private and public sector, as well as for national, state and local agencies such as
IDOT, EPA, and ISTHA.
Managed company statements of qualification, tradeshows and community relations’ projects.
Editor and writer for company newsletter.
Developed corporate promotions program for corporate wear, tradeshow raffles and
employee recognition programs.
Coordinated project managers, staff, subconsultants and administrative support team on
large client deliverables – proposals, work plans and client presentations.
Planned corporate conferences.
Developed company proposal and graphic standards program. Trained staff on corporate
marketing and administrative standards.
Wrote press releases and designed advertisements for trade journal advertising.
Responsible for all marketing event planning, including formal and informal client outings and
marketing receptions.
Office Manager October 1990 - October
1995
RUST, Inc., Chicago, Illinois
Office Administrator for 50-person office in the environmental and infrastructure engineering consulting
field. Responsibilities included roles as Office Manager, Administrative Assistant to Division Manager and
Support Staff Supervisor.
Administrative support to Division Manager, implementation of corporate policies and
procedures, client contract administration, event planning, space planning, client, business
development and division meeting planning, office health and safety, local accounts payable
approval.
General office inventory and procurement, equipment procurement and maintenance.
Strong interface with corporate managers, local managers, project managers, staff and local
vendors.
New employee orientation, implementation of corporate resources, standards and guidelines,
interface with corporate offices, department managers and personnel, exit interviews, benefits
administration, office and personnel file maintenance, resume administration and tracking.
Hiring, training and mentoring support staff, development of work sharing procedures, word
processing on client deliverables (reports, proposals, contracts, priority scheduling and liaison
between support staff, project management and marketing departments), project file
maintenance and archiving, office computer contact for development of system procedures.
Published
Chicago Literary Review
White Pelican Review
Pioneer Press, Sierra Club Quarterly Newsletter
Microsoft Office Proficient
References available upon request