Sales Customer Service

John P. Fixmer

J ohn

**** ***** ***** ***** ******* Beach, FL 33426 Phone: 561-***-**** *********@*****.***

Marketing and Sales Professional

Marketing and sales professional with proven track record in startup operations, marketing established businesses,

planning, account development, training, project development, and productivity and operations improvements.

Expertise in marketing communications, advertising, public relations, sales promotion, personal sales, and ecommerce.

Expert in the conceptual and content development of retail advertisements, web copy, and sales-driving collateral. Proven

ability to drive sales increases. Excellent at prioritizing and problem solving. Adaptable to new ways of doing work and

changing environments/situations.

Skills

Marketing Strategies & Campaigns Customer Acquisition

Creative and Informational Writing Development of Training Materials

Team Leadership Sales Collateral & Support

Sales Force Motivation Sales and Marketing Presentations

Print and Web Content Development Research and Proposal Development

Computer Literacy

Microsoft Word, Powerpoint, Excel and Outlook; website layout, photo editing; mastery of Microsoft Publisher and familiarity

with Adobe Pagemaker; contact management (Act! and Goldmine), internet metrics and navigation

Professional Experience

MARKETING INTELLIGENCE – Franklin Square, NY

Self employed website and internet marketing consultant

Owner, 2007 – 2009

Wrote copy for websites, improved website designs, and increased traffic to retail and educational websites under tight

deadlines using writing skills, graphic arts knowledge, and mastery of search engine optimization and search engine marketing.

Selected Accomplishments:

Gained new accounts solely through networking and word-of-mouth.

Wrote concise manuals to explain complex ecommerce concepts to customers in easy-to-understand language.

Website improvements credited by school administration for increase in enrollment when all other schools in parish

experienced declines.

AMERICA ON DEMAND – New York, NY

Startup full-service recruitment agency

Recruitment Director, 2005-2007

Selected Accomplishments:

Built recruitment agency from ground up, starting with no clients and expanding to over twenty. Created process control

documents, promotional materials, sales collateral and computerized candidate tracking system.

Interviewed and assessed all job candidates in a demanding, high volume setting, achieving a 70%+ placement rate.

Helped land new accounts and provide customer service to clients including Time Warner and Cablevision.

EDUCATIONAL PLACEMENT SERVICE – Oakbrook, IL

Leading educational recruitment agency

Account Manager, 2005

Selected Accomplishments:

Interviewed and assessed job candidates in a high volume setting.

Managed up to thirty candidates at any given time and made up to 100 cold calls per day.

Received all superior and excellent ratings on performance reviews.

MARKETING INTELLIGENCE GROUP – St. Louis, MO

Full-service startup marketing and sales performance marketing agency

V.P. Operations/Communications, 2001-2004

Selected accomplishments

Conducted educational Powerpoint marketing presentations to members of Chambers of Commerce throughout Midwest.

Created a wide variety of sales collateral and promotional materials to gain new accounts.

Served as primary copywriter on advertising and marketing campaigns for local and regional retailers.

MONSTER.COM AND HIRINGTOOLS.COM – Maynard, MA and San Francisco, CA respectively

Internationally leading internet job site; startup human resources software developer (Monster acquired HiringTools)

Vice President Communications, 1999-2001

Selected accomplishments

Key figure in building a 7-person human resources software company, HiringTools.com, to a valuation of $7,000,000 in less

than one year when acquired by Monster.com.

Generated advertising test campaign response rates of 6% and 8% (up to 4 times the industry average) for HiringTools.com.

Chief architect of Job Ad Writer, HiringTools’ web-based software that makes it easy for anyone to create an internet or

newspaper help wanted advertisement.

Developed sales training materials, wrote press releases, and trained telemarketing staff at Monster.com.

INDEPENDENT MEDIA GROUP – Portage, WI and Fremont, NE

Startup newspaper group

Marketing and Sales Manager, 1996-1999

Selected accomplishments

Greatly improved an underperforming newspaper group through innovative sales training, sales presentations and

proposals to key/national account sales, and promotion to retail advertisers. Coordinated market research, competitive

intelligence, and market analysis.

Created comprehensive sales training program with Powerpoint presentations, handouts, manuals, and sales support

materials and restructured compensation plan which motivated sales team to grow advertising revenue by nearly $500,000

in FY1996 and exceed budgeted revenue by 30% in FY1997.

Worked with advertising production teams to create spec ads, retail advertisements, and special publications that added

thousands of dollars to the bottom line.

Conducted analysis, made recommendations and wrote acquisition reports for newspapers in Sturgis, Adrian, and

Coldwater, MI which resulted in the successful purchase of each by Independent Media Group. Independent Media Group

itself was acquired by Lee Enterprises in 2003 at a significant profit.

Education

MARQUETTE UNIVERSITY, MILWAUKEE, WI

B.A. with honors (3.65 GPA), 1985

Awards: three honor societies including Alpha Sigma Nu, the highest honorary conferred by Jesuit universities.

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