Project Manager Design

Sara Shabaka I work on multi-disciplinary projects, developing concepts for brands, who wish to

extend their reach - environmentally and / or experientially. Larger projects of this

nature that I have worked on, include the conceptual design development for the

Senior Graphic/ Environmental Designer Volkswagon Pavilion at Autostadt, in Woflsburg, Germany as well as pre-launch con-

718-***-**** ceptual designs for the launch of Microsofts’ operating system, Vista, here in NYC.

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Recent exhibit graphic design projects include ‘Collections Central’, a permanent ro-

tating exhibition at the Brooklyn Children’s Museum, of around 30,000 objects from

the museums collections.

EXPERIENCE

Sylvia Harris / Design and Planning

May 2009

New York Univeristy.

Conducted visitor surveys around the NYC campus as preliminary research in the planning phase of

new proposals for signage, wayfinding and brand communications.

June 2007

BROOKLYN CHILDREN’S MUSEUM, Brooklyn NY

to Jan. 09

Exhibit graphic design for the permanent exhibition, Collections Central.

Instructional, infographics and design of multimedia communications.

3D graphic design including phenolic production elements, for Neighborhood Nature exhibit.

Production Designer and Project manager: World Brooklyn exhibit. (Full-time position)

World Brooklyn, a 4000 sq. ft. permanent exhibit, opened in the summer of 2008, encourages visitors to

gain a greater understanding and appreciation of Brooklyn as home to people of many different cultures and

countries through objects and stories drawn from real people and places in the borough’s diverse communities.

I assisted the Senior Exhibition Developer, and other team members, with the final production,

installation, evaluation and remediation phases of a permanent exhibition and related educational programs

and deliverables. Responsibilities included image, prop, tools and equipment sourcing and acquisition;

administrative, organizational, and project documentation duties included assisting with the maintenance of the

project database; facilitating production and fabrication tasks; and supporting the development and production of

multimedia components and educational program materials. Programmatic extensions include public and school

programs, a Web site, family guide and portable collection kits.

Exhibit graphics, production and installation for a photographic exhibition wthiin the museum entitled,

‘Neighbors’, in collaboration with the Crown Heights Mediation Center.

MILLIKEN

2007

Branding Strategy, Concept and Design of the Milliken sub-brand websites:

180 Walls, Divisions

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Sara Shabaka

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DESGRIPPES GOBE GROUP New York City USA www.dga.com

2006

MICROSOFT VISTA / MCCANN ERIKSON

Environmental concepts developed for the pre-launch of Microsofts’ new operating system, Vista.

DESGRIPPES GOBE GROUP New York City USA www.dga.com

2006

TOMMY HILFIGER / ESTEE LAUDER – Creative positioning.

For the re-launch of the fragrances, Tommy and Tommy Girl. On their approaching ten year anniversary,

8 brand concepts were developed to re-position the fragrances for today’s marketplace.

IMAGINATION USA New York City USA www.imaginationusa.com

2005

LEHMAN BROTHERS

Design and communication of multi-media panel wrap for exterior headquarter building.

DESGRIPPES GOBE GROUP New York City USA www.dga.com

2003- 2004

ESTEE LAUDER – Retail feasibility studies.

Visual design and exploration for branded retail concepts.

AOL – retail brand strategy for ‘shop-in shop’ spaces.

M.A DESIGN New York City USA

2002-2003

LEVI STRAUSS LTD.

Retail design concepts for Levi’s own stores in Boston and NYC.

Sylvia Harris, Design and Planning, Brooklyn NY

2002

ACLU

Brand Development, image consultation and brand exploration for new corporate identity.

INTERBRAND CORPORATION New York City USA

2000-2002

Fulltime position / Senior Designer

Clients / Projects included:

Wachovia Retail

Retail interior and exterior signage design.

Retail expression of brand through the customer’s journey.

Fleet Bank

Retail branded environments.

Mulit-media prototype development for concept branch.

J.P Morgan Chase

Design of signage and guideline packages following corporate merger.

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Sara Shabaka

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INTERBRAND CORPORATION (cont.)

2000-2002

ACE Insurance

Schematic environmental proposals for employee-focused environments.

Telcel

Retail design strategy for Latin American cell phone company.

FURNEAUX STEWART London UK www.furneaux-stewart.com

1999-2000

Fulltime position

VOLKSWAGON PAVILION at Autostadt, Wolfsburg, Germany

Brand concept design for visitor experience.

Environmental graphic design and multimedia storyline development.

BENTLEY / ROLLS ROYCE PAVILION

Design of exhibit areas, windows and experiential zones .

PAUL SMITH London UK

1999

Illustration and design for catwalk show. Spring / Summer Fashion Show 2000.

ALTERNATIVE DESIGN New York City USA

1998

DISNEY ‘Wild Wild West’

Invited conceptual proposal for new theme park.

RALPH APPELBAUM & ASSOCIATES New York City USA

1997

WORLD GOLF VILLAGE Concept design phase.

MET STUDIOS London UK

1996

HONG KONG TELECOM

Exhibit design. Permanent exhibit. Hong Kong, China

MACY’s New York City USA

1996

Visual merchandising. Broadway windows.

‘Famous Faces’

‘GENIUS INDIA’ Royal College of Art, London UK

1994

Exhibition of hand made toys and photographs from roadside India.

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Sara Shabaka

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HARVEY NICHOLS London UK www.harveynichols.com

1993-1996

Concept design, creation and installation of window displays for Knightsbridge windows.

Sale-away (windows developed for graduation show at the RCA)

Picasso’s Women (windows developed in conjunction with Picasso retrospective at the Tate Britain.)

Woodstack (windows developed for Autumn fashion)

Glamour (windows developed for the return of the stiletto heel.)

PUBLICATIONS

‘WEAR ME’ GRAPHIC DESIGNERS WORKING IN FASHION

1996

Booth Clibborn Publishers, London UK

AWARDS

D&AD DESIGN AWARDS LONDON UK

1996

Hong Kong Telecom - Met Studios (London)

FX DESIGN AWARDS UK

2000

Autostadt - Furneaux Stewart (London) Volkswagon Pavilion Lighting

Gold award

TEACHING

SAINT MARTIN’S SCHOOL OF ART LONDON UK

1993-1996

WOOD TOBE COBURN COLLEGE NEW YORK CITY USA

1997 - 1998

EDUCATION

ROYAL COLLEGE OF ART, LONDON UK

1991 - 1993

M.A Graphic Design and Art Direction. Master of Arts (Dist.)

ST. MARTIN’S SCHOOL OF ART LONDON UK

1988 - 1981

BA (Hons.) Graphic Design

OTHER

2000

Co-director of THE SCENE GALLERY

-2005

Commercial art space on the

Lower East Side, NYC.

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