Christopher Lacefield
*** ******** **. abnlq7@r.postjobfree.com
Indianapolis, IN 46203 317-***-****
RELATED SKILLS AND EXPERIENCE:
Public Relations:
• Contribute to media strategy development and issues management
• Develop and conduct formal research with the public as necessary to determine relationship levels,
communications needs, Web use and readership of external publications
• Serve as front-line editor for all external communications
• Serve as primary Web content editor – develop editorial calendar, write and edit content, work with
Web master on design and layout of Web site
• Maintain issue and media coverage database
• Develop and maintain media contact database
• Prepare presentations for administrators and department spokespeople
• Establish and maintain external contact databases
Marketing:
• Contribute to marketing strategy development
• Develop brand audit to assist clients in determining the strength of brand identity
• Track projects and direct tactical elements through creative process
• Provide brand development recommendations
• Write copy for print, radio and web advertisements
• Provide direction and strategies for incorporating social media into marketing mix
Staff Development and Mentoring:
• Responsible for the continual training of current and new staff members
• Prepare new manager and staff to open new locations
• Facilitate communication to staff from upper management via multiple channels
• Provide guidance involving company policy and procedure through example and staff inquiry, and
provide task guidance, project assignments and daily task delegation
• Established rewards program for exceptional employees through product and service exchange with
other retailers and restaurants
• Designed store specific newsletter to facilitate training and service standards
Customer Service:
• Model and coached customer service guidelines
• Establish the customer service standards through committee
• Prescribe proactive service solutions through continual training
• Resolve communication issues with staff and customers
• Increase average secret shop score from 55 percent to 97.5 percent
Accounting:
• Analyze profit and loss statements to establish customer traffic trends for scheduling and budgeting
purposes
• Manage operation expenses to ensure maximum controllable contribution to bottom line
• Provide estimates for work based on client need and resource investment
• Track marketing budget to ensure profitability
Christopher Lacefield
614 Weghorst St. abnlq7@r.postjobfree.com
Indianapolis, IN 46203 317-***-****
EDUCATION:
Indiana University Purdue University Indianapolis
• Bachelors of Arts in General Studies, Dec. 2007
EMPLOYMENT HISTORY:
2008-Present Public Relations Associate, Willow Marketing
2007-2008 External Communication Specialist, Indiana Department of Revenue
2005-2007 Senior Sales Associate, Restoration Hardware
2003-2005 Store Manager, Starbucks Coffee Company
2002-2004 Assistant Manager, Blockbuster Entertainment
HONORS & ORGANIZATIONS:
Public Relation Society of America 2008- present
Jaguar Communications, Executive Director, Fall 2007
Public Relation Student Society of America, 2007 - 2008
National Press Photographer Association, 2007 - present
Indiana News Photographer Association, 2007 - present
Sagamore, Photographer, 2007- 2008
Restoration Hardware Real Hero, September, 2006