Sales Manager

SANDRAH SHAW, MBA

**** ****** *****

Arvada, Colorado 80004 *****.****@*****.*** Phone: 303-***-****

SUMMARY

Accomplished, innovative Sales and Marketing professional experienced in growing business by producing effective

marketing and promotional material. Skilled in strategic planning, implementation and evaluation of marketing plans.

Diverse experience in various industries. Proven ability to creatively solve difficult problems while managing multiple,

complex tasks. Areas of expertise include:

• • •

Business Development Strong Communication Skills

Effective Sales Skills

• • •

Effective Presentation Skills Marketing Development Organized and Detail Oriented

PROFESSIONAL EXPERIENCE

Marketing Manager

FCE Biomedical, Arvada, Colorado 2008-Current

Responsible for developing comprehensive business and marketing plans to maintain business growth. Create successful

marketing material and promotions to increase brand awareness. Develop aggressive sales strategies while monitoring

competition in the market.

• Focus on maintaining sales growth of existing accounts while prospecting for new clients

• Conduct competitive analysis while following industry trends to determine effective sales and market strategies

• Maintain timely follow-up to customers inquires

• Produce promotions and marketing material to increase brand awareness

• Represent company in trade shows and seminars

Sales Representative

AMERICAN GREETINGS, Denver, Colorado 2004-2007

(Previously employed 1990-1994)

Generated over $1.8 Million in annual sales revenue within a five-state territory for the world’s largest publicly owned

creator, manufacturer and distributor of greeting cards. Reported to Western District Manager. Revitalized an under

performing territory by providing superior customer service and implementing effective consultative sales techniques.

Presented successful sales presentations to buyers.

• Consistently ranked among the Western district’s top producers in highly competitive market

• Opened multiple new key accounts totaling 20% of additional revenue displacing major competitors

• Continuously exceeded established goals for sales, profitability, customer satisfaction and loss/ratio

• Developed individualized marketing and advertising campaigns resulting in increased sales revenues

• Hired and managed 15 field-merchandisers within a 6 state territory

Marketing Specialist

MARKETING SOLUTIONS SPECIALIST, Golden, Colorado 1999-2004

Collaborated with clients to create, prepare and direct the implementation of strategic marketing and business plans

designed for immediate impact to the bottom line and contribution to long-range company goals and growth. Monitored

quarterly sales reports for company growth information. Created quarterly incentives for existing and prospective

customers to increase revenue.

• Expanded client base 25% annually despite significant market saturatio.

• Developed creative marketing and sales promotions and product launches for clients in diverse industries including;

product definition, pricing and promotional materials

• Conducted marketing and sales presentations and negotiated customer contracts

• Created effective marketing and sales material including brochures and newsletters

• Produced dynamic seminars and training sessions

SANDRAH SHAW Page Two

Adjunct Professor

RED ROCKS COMMUNITY COLLEGE, Lakewood, Colorado 2002-2004

Created and managed curriculum for college programs partnering with the State of Colorado. Reported to Special

Programs Supervisor. Interviewed and recommended prospective professors with specialized backgrounds to work with

students with specific needs.

• Instructed approximately 25 adults per semester in computer software programs and communication skills

• Scheduled weekly meetings with fellow professors to monitor overall progress and modified program as needed

• Conducted employment research while networking with local employers for student job placements

• Developed curriculum for new course offerings

Corporate Accounts Coordinator

ALL AMERICAN SEMI-CONDUCTOR, Wheat Ridge, Colorado 1997-1999

Served as company representative, liaison and central point of contact and resolved issues at all levels. Reported to

Branch Manager. Collaborated with local and national contract manufactures on special projects. Created customer

database and generated quarterly and annual sales reports

• Supervised and approved $5 million of world-wide quoting activities annually

• Facilitated marketing and sales presentations for technical and non-technical audiences

• Negotiated with suppliers for equitable pricing and terms resulting in annual cost savings of 40%

• Liaison between local and national contract manufacturing executives and corporate headquarters

• Selected and managed software applications which created more effective communications

Marketing Coordinator

CREDENCE AUTOMATION, Boulder, Colorado 1995-1996

Developed integrated marketing and advertising campaigns including direct mail, multi-media advertising, print materials

and internet presence. Coordinated work of freelancers and venders. Reported to the company President. Collaborated

with Sales Manager to create quarterly sales incentives to help grow sales revenue.

• Facilitated company growth of nearly 23% by developing effective marketing concepts and tactical plans and creating

effective product and service positioning strategies

• Planned and coordinated all aspects of numerous company functions and quarterly educational seminars for

perspective clients

• Served as company PR representative developing media opportunities and responding to media requests

• Effectively translated technical terminology and information to general audiences

• Identified and implemented strategic marketing opportunities to increase brand identity

• Managed new product development efforts within the scope of industry quality standards

EDUCATION

M.B.A., Business Administration-Marketing, University of Colorado, Denver Colorado

B.A., Communication-Business, University of Arizona, Tucson, Arizona

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