Susan E. Bowen
**** **** ******* ******, #** 917-***-****
Chicago, IL 60626 *********@***.***
WORK EXPERIENCE
Deutsch, Inc.
Content Manager
November 2006–April 2009
Conducted research to find legal substantiation for Tylenol.com site updates. Prepared copy decks
and organized source documentation to submit for McNeil Consumer Healthcare’s approval.
Created and maintained a copy style guide for Tylenol interactive work. Developed content
matrices and recommendations for site redesign projects. Collaborated on script and prototype
created for usability testing. Performed quality assurance testing before site launches. Used social
networking analysis software to perform competitive audit during preparation for new business
pitches. Performed search engine optimization based on site-analysis data and SEO best practices.
Wunderman
Proofreader
October 2003–November 2006
Edited and proofread internal presentations, newsletters, and new business pitches; outgoing print
and interactive advertising materials for clients such as Microsoft, Citibank, and Office Depot;
and Spanish version of QuitAssist guide for Phillip Morris. Translated banner ads and website
copy into Spanish for Phillip Morris. Maintained and updated style guides for department.
Kaplan Higher Education
Copywriter
August 2002–February 2003
Created original content and edited repurposed copy for the Kaplan University site redesign.
Participated in Creative Services strategy meetings. Interviewed Kaplan University faculty and
students to create staff profiles, compose student testimonials, and edit program descriptions.
Grey Interactive
Copywriter
April 2000–February 2002
Wrote short-form content for Cover Girl, Pantene, and Jif online campaigns. Worked on Creative
Services team that pitched and won CELEBRATIONS Chocolates business. Recognized by Ad
Council for banners written for LD Online redesign, a pro bono project for the Coordinated
Campaign for Learning Disabilities and the Communications Consortium Media Center.
Translated promotional copy into Spanish.
Young & Rubicam
Executive Assistant to Senior Vice President
August 1998–March 2000
Liaised with regional and European offices, coordinated corporate presentations and arranged
international senior executive meetings, including Finance Leadership Team meeting in Rome, Italy.
OTHER EXPERIENCE
Freelance Editorial Consultant
January 2002–present
Extensive freelance experience copyediting for clients such as Ngage Pictures Ltd., a film production
company, and best-selling author Elizabeth Gilbert.
Area 51 Group, Inc.
Content Strategist
March 2001–October 2001
Freelanced with Creative Director on the redesign of National Center for Learning Disabilities
(NCLD) website. Conceptualized site design, devised information architecture, and developed the
communications strategy to ensure an effective Web experience. Managed staff of freelancers.
Worked with NCLD experts to develop content and presented creative work to NCLD Advisory
Board at national meeting.
EDUCATION
University of North Carolina, Chapel Hill, B.A. in Spanish
Skills: Applications: Microsoft Office, Adobe InDesign, and Photoshop
Languages: Fluent Spanish