RAMÓN SECANELLA REITER H: +34-93-880**** M: +34-629******
*******@*******.** Antoni Sors 3, Urbanización Goitallops, 08552 Taradell, Spain
SENIOR EXECUTIVE
Multicultural leader expanding market reach and competitiveness, whether in startup or mature environments. Excels in new
business development, P&L management, operations leadership, product introduction, relationship/account development,
team leadership, and commercial strategy.
Led startup to €15M annual revenue, seizing 20% market share by building client base and commercial approach;
captured key accounts in diverse industries, including construction, infrastructure services/maintenance, and waste
treatment.
Doubled revenue to €5M for Spain division, landing waste collection contract with BASF totaling €100K per week as
well as negotiating maintenance agreement with emblematic city.
Growth Specialist with expertise in Spanish market and international expansion. Uncovers and capitalizes on emerging
opportunities to drive sustainability and optimize performance efficiency.
Formulated commercial structure, extended business into Portugal, and overhauled proprietary system to support
business growth, delivering €3M revenue boost in one year.
Catapulted revenue from €5 to €20M for company specializing in surface drainage systems, expanding sale per meter and
securing €10M+ contract for construction of Olympic Games venue.
Engineering Degree-University of Industrial Engineers [Barcelona]
Fluent German, Spanish, Catalán, and English
PROFESSIONAL OVERVIEW
CEO MBE SOTKON 2007-Present
Oversees business development and operations for this company specializing in development and sale of underground
waste containers.
Manages team of 17 personnel across locations in Barcelona, San Sebastian, and Oporto; holds €12M in full P&L
accountability.
Headed stabilization and international expansion into new countries after company’s acquisition with new operations in
Portugal and France.
General Manager FAUN MEDIOAMBIENTAL IBÉRICA (FAUN GERMANY) 1998-2007
Previously MSTS LOGÍSTICA IBÉRICA S.L. BARCELONA (MSTS GERMANY)
Engaged by German headquarters to startup operations in Spain for company selling waste collection vehicles; controlled
€15M in P&L by 2007 and led nine direct reports.
Prepared company for buy-out by FAUN (Germany), a €120M-revenue company, facilitating post-acquisition integration
into their Spain-based division.
Handled banking relations and landed key accounts with Dragados, Ferrovial, Cespa, and FCC; closed €8M deal totaling
50 vehicles.
General/Sales Manager LOBBE SERVEIS DEL GARRAF S.L. SITGES (LOBBEE GERMANY) 1993-1998
Directed 68-person staff for waste collection company’s Spain division, heading new business development, sales, and
acquisitions; grew revenue from €2.5M to €5M.
Secured business-critical contract with the city of Sitges recognized as the cleanest beach town.
Sales Manager ACO PRODUCTOS POLÍMEROS (ACO GERMANY) 1990-1993
Administered major accounts for companies within the construction industry in local market, including FCC, Dragados,
and Ferriovial; oversaw team of 23 personnel.
Manager EDUARD KETTNER GMBH Prior to 1990
Drove startup of mail-order company to €2M revenue in complex segment, attaining #3 position in Spain market;
managed sales, training, procurement, and customs.
Additional Experience: International Project Manager, WIRTGEN GMBH – Coordinated and led milling machine projects in
Belgium, Holland, Germany, and Spain; introduced first road drilling machine business into Spain that is still in use today.
Held administrative and sales roles with KN IBERICA S.A., an engineering company based in Barcelona.