Manager Sales

TRACEY RETTIG

**** ********** *******, ** *****

******.******@*****.*** 248-***-****

MARKETING / COMMUNICATIONS DIRECTOR

Event Management Budget Administration

Media & Public Relations

Articulate and savvy professional with demonstrated history developing and executing internal and external

communication strategies to promote corporate identity and increase client base. Results-oriented leader highly

adept at facilitating collaboration to meet shared goals and promote team unity. Excel at interacting with members

of the media to maximize public relations and establish positive corporate image. Extensive experience leading

design of sales and marketing collateral spanning traditional print and Web-based media.

CORE COMPETENCIES

Marketing & Sales Collateral Team Building / Leadership Budget Administration

Web Content Development Event / Tradeshow Management Corporate Identity

Crisis Communications Internal / Employee Communication Market / Trend Analysis

PROFESSIONAL EXPERIENCE

ENERGY CONVERSION DEVICES, INC. / UNITED SOLAR OVONIC, LLC 2005 – March 2009

Held progressively responsible positions for Energy Conversion Devices (ECD) and its subsidiary, United Solar

Ovonic (UNI-SOLAR®) solar energy and renewable energy companies.

Corporate Communications Manager (ECD) – Rochester Hills, MI

(May 2008 to March 2009)

Held responsibility for defining and implementing internal, external, and marketing communications strategies in

alignment with overall objectives and brand identity initiative. Managed community programs. Identified key

messages and drafted talking points, memoranda, presentations, and other documents for senior leadership.

Collaborated cross-functionally to compile data for Media and Analyst Q & A documents. Served as project

manager to facilitate quarterly corporate communications web conferences to build employee relations. Designated

secondary information contact for media and retail investors, brokers, analysts, and institutional s hareholders.

Managed information flow, including uploading press releases to PR Newswire and NASDAQ, as well as the ECD

website. Reached out to media representatives to secure coverage of briefings, facility tours, and other opportunities

for press coverage. Responded to inquiries regarding sponsorships, speaking engagements, and general questions.

Maintained all files and archives.

Key Achievements:

Instrumental in scheduling and preparing management team for Investor Relations events, to include

quarterly earnings conference calls, individual meetings with investors and analysts, on-site visits with

bank sales team, and special events and meetings for shareholders.

Managed corporate events including NBC environmental reporter, Anne Thompson’s visit to Greenville,

MI manufacturing site and assisted with development of key talking points for senior management;

segment aired 2/9/09 on NBC's Nightly News with Brian Williams.

Defined, implemented, and maintain facility tour protocols and guidelines.

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TRACEY RETTIG Page 2

Corporate Communications Specialist (USO) – Auburn Hills, MI

July 2007 to May 2008

Designed, implemented, and managed integrated marketing communications strategy and coordinated production of

collateral; created annual advertising plan, including selecting opportunities, managing budget, and coordinating

placement. Served as Subject Matter Expert and held accountability for maintaining corporate-wide adherence to

brand look and feel. Drafted internal and external crisis communication pieces in collaboration with senior

leadership and HR representatives. Managed USO website content and updates; utilize CMS and internal IT

support to verify functionality and accuracy. Responded to communication and press release requests from senior

leadership. Liaised with PR agency to research and evaluate opportunities for media coverage, speaking

engagements, and other events to capture publicity. Served as secondary information contact for media.

Key Achievements:

Created and disseminated Communications Style Guide to ensure consistent application of brand identity.

Coordinated and executed several corporate events for colleagues and visitors, including leading advance

team to organize plant visit by Michigan Governor Jennifer M. Granholm.

Recommended and gained approval for purchase and implementation of Vocus newsroom management

software to improve PR tracking process.

Oversaw electronic communications efforts, including standardizing Intranet and Internet usage and

implemented electronic tools to present industry news and educate team members.

Senior Marketing Communications Specialist (USO) – Auburn Hills, MI

January 2005 to July 2007

Created and executed marketing strategies and initiatives to promote c ommunication objectives. Managed project

schedules. Developed annual communications plan as well as sales support material, product flyers, print

advertising, and newsletters. Managed relationships with external agencies; addressed external inquiries in

alignment with lead routing workflow. Served as content manager for website, using CMS as well as internal

resources to update and maintain information. Partnered with team members to established Intranet usage

guidelines. Produced and tracked purchase orders.

Key Achievements:

Served as member of the ISO 9001:2000 Implementation Steering Committee; certified ISO 9001:2000

auditor tasked with auditing systems and recommending improvements.

Championed electronic tools to improve document control, communicate industry news, and improve staff

education.

Contributed to event coordination, including organizing advance team handling facility tour by former U.S.

President George W. Bush, and managing groundbreaking ceremony attended by former U.S. Energy

Secretary Samuel W. Bodman.

Successfully led comprehensive redesign for USO website.

Implemented Sales and Marketing Quality Process Control.

Six Sigma Black Belt training.

PHILLIPS SERVICE INDUSTRIES 1997 - 2004

Marketing Manager, Systems Group Livonia, MI

Influenced strategic communications planning and created integrated marketing plans for subsidiaries with a

combined budget of $450K.

…continued…

Leveraged project management skills to execute numerous marketing campaigns; established objectives, timelines,

and milestones, identified target market segment, and implemented project plans. Conducted market and trend

analysis and updated tracking databases and intelligence archives. Guided workflow and provided performance

feedback for direct report. Interfaced with general managers and team members at subsidiary companies;

established marketing budgets, handled media insertion scheduling, and negotiated pricing. Drafted sales support

material, brochures, print advertising, on-hold messages, presentations, videos, and newsletters. Organized and

attended industry tradeshows; handled scheduling, resource allocation, budget, kick-off, and post-event evaluation.

Developed and managed content for four (4) subsidiary websites. Held responsibility for coordinating premium

inventory. Supervised marketing analyst / lead tracking direct report and delegated assignments to graphic designer.

Key Achievements:

Successfully identified new marketing opportunities for existing products to grow client base.

Implemented process improvements to optimize budget planning and expense management, providing

increased value and cost control.

Served on advance team coordinating factory visit by former U.S. President George W. Bush.

Prior experience as Marketing Manager with Nederman, Inc., Marketing Assistant with DADCO, Inc., and

Managing Editor with Engineering Technology Publishing.

EDUCATION AND CREDENTIALS

Bachelor of Arts in Journalism

MICHIGAN STATE UNIVERSITY East Lansing, MI

The State News Staff Reporter ~ Capital News Service Assistant Bureau Chief & Legislative Correspondent

AMA Corporate Branding Training

Six Sigma Black Belt Training

ISO 9001:2000 Internal Auditor – Certification

Professional Associations

Junior League of Birmingham, Michigan, Inc. (1997 to Present)

Fund Development Council Director, Endowment Chair,

Membership Recruitment & Diversity Chair, Governor’s Honor Roll Chair

Business Marketing Association (1994 to Present)

Detroit Chapter Membership VP, Director at Large

Honors: Gold Award - Best Video

Technical Proficiencies

Windows, Microsoft Office 2003, Microsoft SharePoint 2003, Photoshop, Ektron CMS300,

familiarity with Project

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