DANIEL ROCA
***** ** *** ** * treet M iami, Florida 33177
H: 305-***-**** M : 305-***-**** d ***************@*****.***
IS EXECUTIVE / SENIOR PROJECT MANAGER / SOLUTIONS DELIVERY MANAGER
Highly accomplished professional offering 15+ years of documented achievements in:
Vision, Strategy & Execution Budget Planning & Management Strategic Business & Operational Planning
Program Planning, Execution & Management Feasibility, Cost, Financial, Issue & Change Management
Project Management Office (PMO) Cost Reduction & Contract Negotiations Enterprise Architecture
Blended Onshore/Offshore Delivery Model Structured Methodologies Team, Customer & Partner Leadership
Strength in defining, and directing the appropriate and on-time delivery of enterprise-wide solutions to meet evolving
business, customer, and market needs. Successful in partnering with business stakeholders, management, vendors, and
teams to evaluate, strategize, and oversee the successful implementation of innovative technology, business, process and
operational solutions to reduce costs, enhance efficiency, and strengthen financial performance. Recognized for ability to
establish, revitalize, and optimize organization structures, services, systems and processes to achieve operational
excellence. Expert presenter, negotiator, and communicator recognized for ability to cultivate relationships with people
of all levels and multi-cultural backgrounds. Fluent in English, Spanish and Portuguese.
Pursuing Project Management (PMP) Professional Certification Member, PMI – South Florida Chapter
PROFESSIONAL EXPERIENCE
ICORP – Miami, FL. 2008 - To Present
SENIOR ENGAGEMENT MANAGER
Retained to define strategy and framework to enable the successful integration of key financial data for customer
in Venezuela. Collaborated with geographically dispersed teams throughout Colombia, Venezuela and United States to
architect middleware solution between in-house developed financial application and SQL-based data warehouse.
Notable Solution & Result:
•Credited with driving the architectural design and build out of middleware platform to provide business and
leadership access to integrated financial data on-line, enhancing overall decision-making.
SONY LATIN AMERICA – Miami, FL 2003 – 2008
Built an impressive record of achievements guiding the introduction of advanced technology solutions and
b est practices to drive competitive growth for the Latin American Electronics Division.
IS SENIOR MANAGER / PROGRAM MANAGER (2005 – 2008)
Advanced to newly established role to provide dedicated oversight to core systems, applications and
infrastructure supporting 9 countries throughout Latin America. Scope of responsibility spanned technology
strategy and roadmap, budget planning and management, solutions and service management, regulatory adherence, costs
and quality improvement, program planning and management, team development and leadership, and best practices and
continuous improvement. Directed global team of 29 through 8 direct reports, and budgets of 38mmusd; and project
teams of more than 75 throughout Brazil, Argentina and Mexico.
Notable Solutions & Results:
•Pivotalrole in defining and aligning technology strategy with corporate goals, reducing costs to 1% below net
sales while providing quality services. Instituted budget KPI’s, best-in-class operational support, ROI
measurement, and organizational process improvement strategies to meet evolving business needs.
Continued...
DANIEL ROCA
Page Two
•Championed the establishment of dedicated Project Management Office (PMO) and standards, tools, and
governance based on PMI methodology increasing overall visibility and control of projects across Latin America.
Defined,
SONY LATIN AMERICA – CONTINUED…
advocated, and ensured the adoption of new structure for execution, budget creation, and status reporting of ERP
and application development projects.
Notable Solutions & Results:
•InstitutedRisk Control / Monitoring sessions to provide visibility to key stakeholders on cost, time and quality
variables for portfolio of projects valued at $20 million. Identified and classified all key initiatives based on ROI
and business impact, defined priorities, and presented to corporate for approval.
•Drove the documentation and optimization of core project management processes to ensure adherence with
corporate policies and standards.
•Spearheaded efforts to document and strengthen core processes, enabling the achievement of SOX compliance.
•Built and led offshore development and QC/QA organization in Argentina, Mexico and Brazil to enable the full
life cycle development of custom applications and interfaces. Oversaw the expansion of team to support Canada
and Europe.
•Strengthenedoffshore development model by integrating geographically dispersed resources with multiple
Java, .NET, WebMethods, PL/SQL and ABAP technical competencies, maximizing value while reducing IT costs
by 7%.
•Conceptualizedand led the seamless transition of environment to Service Oriented Architecture (SOA) model.
Managed team in developing dictionary of common components for reusability across development projects.
•Member of team leading the integration of newly rolled out eCommerce and Retail platform with SAP and CRM
to ensure the continuity of the Direct Touch Points Platform throughout Latin America.
•Recognized for consistently delivering highly complex and priority projects, on-time, within budget, and with
high ROI and TCO.
•InstitutedRelease Management Cycles to ensure stabilization and operations’ continuity for the ERP platform
through effective collaboration with sustainability team.
PROJECT MANAGER (2003 – 2007)
Recruited to define turnaround strategy and ensure the appropriate and within budget rollout of SAP throughout
Latin America region. Conducted a complete assessment of teams and processes; identified issues; and instituted best
practices to reduce project costs, enhance delivery, and increase communication with leadership teams. Directed all
aspects of multiple, simultaneous implementation, integration, data conversion and decommissioning projects to support
key initiative. Managed risk assessment, issue resolution, and change management initiatives. Held complete
responsibility for team of 80 through 9 direct reports throughout Chile, Peru and Brazil in evaluating needs, defining
solutions, on-time execution of deliverables, and enhancing communication with stakeholders, sponsors, steering
committee, and internal teams.
Notable Solutions & Results:
•Successfullyturned around and drove the on-time rollout of SAP Sales & Distribution, Finance, Controlling,
Materials Management, Customer Service, and Transportation modules in 3 countries within 2.5 years.
•Completely replaced external consulting resources with internal offshore teams throughout Chile, Peru and Brazil;
and re-negotiated contract with service providers, reducing overall SAP rollout costs by 7.5%.
•Builtand lead team in designing enterprise architecture to enable the rollout of integrated transactional platform
and ensure optimal integration and information access.
•Led all efforts to customize modules to meet each country business needs; deployment of new infrastructure;
migration of all data; delivery of training; and decommissioning of legacy applications.
Continued...
DANIEL ROCA
Page Three
•Managed the rollout of SAP Production Planning module within Brazil; collaborated with legal experts to
customize modules to meet government-specific regulations; and directed the development of infrastructure to
integrate new system with manufacturing plant in Manaus, Brazil.
•Directedthe build out of regional Help Desk in Latin America to ensure the appropriate support to users with all
hardware and software issues. Defined and coordinated the creation of initial processes and procedures, and
change management best practices.
•Program managed all efforts to upgrade SAP from version 4.6B to ECC 6.0 across 9 countries within one year,
including upgrade of server, storage and communication infrastructure.
•Established and managed a team in conduct a gap analysis and developing solution to enable the conversion of
local currency in Brazil during the SAP upgrade program.
KELLOGG COMPANY – Queretaro, Mexico 1998 – 2002
PROJECT MANAGER / PROJECT LEADER
Recruited to guide the full life cycle design, development, implementation and integration of emerging technology
solutions to ensure optimal information access across the enterprise. Partnered with business to evaluate business
goals, define solution, and lead the delivery of key ERP, custom applications, and interfaces projects to meet evolving
business needs. Oversaw the introduction of standards and best practices to reduce costs and enhance overall efficiency.
Defined overall project scope, deliverables and budgets. Delivered status reports to leadership and team members.
Managed risk assessment, issue resolution and change management initiatives. Oversaw efforts of up to 37 team
members.
Notable Solutions & Results:
•Appointedas Project Manager charged with overseeing the upgrade of all Latin America business units to new
Oracle CPG 11i release, reducing yearly maintenance by 100kusd.
•Projectmanaged the development of custom fiscal and legal applications to incorporate tax management
functionality into the acquisition, receiving, payment and invoicing processes for Brazil and Argentina.
•Directedthe design and integration of logistics module with Oracle ERP system, completely automating previous
manual operations while reducing logistics costs by 13%.
•Chosen to assist in deploying Oracle ERP in 8 countries throughout Latin America. Module Leader in rolling out
manufacturing module throughout Mexico, Venezuela and Argentina; and subsequent deployment of Oracle ERP
in Guatemala and Brazil. Solution enhanced inventory control of core and non-core products, reduced application
support costs, and integrated taxes within Cost of Production and Cost of Goods Sold.
•Selected
as Module Leader to build a middleware platform to integrate newly deployed AS/400 Costing and
Manufacturing system with Global Enterprise Manufacturing Management System (GEMMS).
•Design and Implemented business processes in GEMMS for Material Requirements Planning and Master
Production Schedule around Latin America reducing inventory shortages in 10% and increasing manufacturing
capabilities due to better production line set up.
GRUPO COMPUTODO – Queretaro, Mexico 1993 - 1998
PROJECT LEADER
Full accountability for planning and overseeing the delivery of technology and service solutions to clients.
Accountable for overall success of assigned projects, from initial needs assessments through delivery and problem
resolution.
Notable Solutions & Results:
•Led initiatives of reverse engineering initiative for Kellogg client. Oversaw efforts of 2 in rebuilding custom sales
and distribution applications to improve performance, resulting in reducing processing timeframe by 400%.
DANIEL ROCA
Page Two
EDUCATION & CREDENTIALS
Bachelor of Science in Computer Science
ATLANTIC INTERNATIONAL UNIVERSITY (2001)
Pursuing Project Management Professional (PMP) Certification
PROJECT MANAGEMENT INSTITUTE (PMI)
Professional Development & Technical Training
Project Management Fundamentals Global Product Reference System SAP Solution Manager
Forecast Pro Oracle Global Enterprise Manufacturing Management System (GEMMS)
Developing Complex Data Models and Relational Databases Novell Advanced Network Administrator
Oracle Designer 2000: System Modeling Techniques, and Business Modeling and Tools
Continued...