Quality Assurance Sales
Resume:
Francisco Anés
Waltham, MA 02451
********@*****.***
Profile
Experienced and successful marketing and advertising professional, directly responsible for the
growth and development of small and medium-sized businesses. Consistent track record of
improving sales and opportunity creation. First-hand experience and responsibility in the
development of creative materials including marketing and advertising campaigns for a diverse
group of industries, including technology, human resources, training and entertainment. Proven
ability to single-handedly increase SEO, brand recognition, enhance product and corporate
image, and sales.
Education
M A – Communications, Concentration in Marketing and Advertising
Sacred Heart University of Puerto Rico.
BA - Business Management
Inter-American University of Puerto Rico (minor in Music)
Professional Experience
2008 - Present Field Channel Marketing Manager
Astaro Corporation Wilmington, MA
• Increased marketing-generated opportunities from 21%of overall leads to a record-
breaking 66% during within the first six months with the company
• Doubled the revenue generated by marketing after the company downsized the
department and halved the budget
• Provided marketing, technical, and graphic support for global marketing efforts, which
saved the department over $20,000 a year
• Managed all advertising efforts, including but not limited to: print, web-banners, online
lead generation, and SEO
• Developed the new foreign business development plan for Latin America (22 countries)
which generates over 120% of the increasing sales-quota for the region each quarter
• Managed 70% of the planning of a $1 million new product launch campaign which
proved a 130% in ROI over a six month period
• Developed Search Engine Marketing campaigns that generate hundreds of prequalified
leads per week
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2006 – 2008 Technical Consultant
Anés & Rincon Consulting LLC Marlborough, MA
• As a partner of the corporation, managed the development and technical consulting for
projects with international telecommunication companies that resulted in more than
$300,000 in revenue the first year
• Protected the interests of partners and clients of international renown, with a
customized, detailed and comprehensive Quality Assurance program for all of our
products and services offered
• Technical Director and Main Consultant for the web-development brand. Wholly owned
sub-division, dedicated to the delivery of web based database projects and web-sites.
• Managed all marketing efforts, including but not limited to: Technical Manuals,
proposals, web pages, logo, Packaging of products, and customer service for clients like
Verizon Wireless, CA Inc, and others at the same level
• Managed corporate administrative efforts including accounting, invoicing, book-keeping
and subcontractor management
2004 – 2006 Marketing Manager
Homeyer Consulting Services, Inc. Tewksbury, MA
• Developed successful marketing department initiatives resulting in generating 60% of
the sales opportunities
• Created a series of online educational seminars for customers and prospects about the
services offered by Homeyer Consulting which boosted the lead and opportunity creation
above any records in the company
• Designed and executed a new business development plan for the Caribbean which
introduced the company into the Pharmaceutical and Hotel Industry, and resulted in
more than $500,000 in sales
2002 – 2004 Communications Director
S.M.A.R.T. Solutions San Juan, PR
• Responsible for marketing of training events and consultancy services for SMART
Solutions: a business administration consultancy company
• Developed and executed a marketing strategy for training events that increased revenue
generation from 0 to $170,000/month within six months
• Implemented a remote eLearning plan, expanding SMART’s services across Latin
America and the Hispanic market in large US cities, including Miami and Los Angeles
• Created direct marketing campaigns that increased sales to existing customers
Skills
• Graphic design - Photoshop, Illustrator, FLASH, and GIMP, and Blender 3d Animation
• CRM Expertise – Extensive training and years of experience with Online CRM such as “Salesforce“
• Online Marketing Software – Experience in multiple software including Manticore and Exact Target
• Programming – Web 2.0, AJAX, PHP, Perl, HTML, CSS, Javascript, Web Services (SOAP/XML), and
ActionScript
Francisco Anés
• Documentation – Architectural Design, Technical, and User Oriented Documentation
• System Administration – OS Installation and Configuration for Solaris, Linux, and Windows NT
• Technical Support – Troubleshooting and problem isolation, on-site debugging, Quality Assurance
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