Customer Service Sales
Resume:
CHERYL GUSTIN
E: ********@*********.*** C: 317-***-**** www.linkedin.com/in/cherylgustin
SUMMARY
In-depth experience in Marketing, Advertising, Public Relations, Business Development and Management for a
variety of businesses. Areas of expertise include; market research analysis and interpretation, strategic planning,
branding and identity formulation, developing and implementing creative strategy across multiple media.
SPECIALTIES/ATTRIBUTES
* Big picture visioning, critical thinking, creative problem solving.
* Communicating effectively with vendors, team members and project partners.
* Strong analytical and creative abilities.
* Intuitive understanding of communication.
* Technically savvy.
* Perseverance, passion, drive to succeed.
EDUCATION
1987, BS in Business, Indiana University, Bloomington. Major in Marketing, Minor in Psychology.
2004 – current, MBA course work, Indiana University, Indianapolis.
EXPERIENCE
1/08 – Current, ENTREPRENEUR, CG Inc., Indianapolis, IN
* Marketing Consulting, Real Estate Investment and Property Management.
12/04 – 1/08, MARKETING/SALES SUPPORT MANAGER, The Schneider Corporation, Engineering/GIS/Survey,
Indianapolis, IN
* Researched, developed and implemented all marketing and sales support plans.
* Designed, composed and produced all hard and soft copy marketing materials.
* Directed the day-to-day functions of marketing staff as well and sales support team members.
* Composed and distributed press releases, coordinated press conferences and special events.
* Produced proposals, SOQs, and digital presentations for business development efforts.
8/02 – 12/04, MARKETING/SALES SUPPORT, Donohue & Associates, Inc., Engineering Firm, Indianapolis, IN
* Designed, composed and produced proposals, SOQs, brochures, booklets and flyers.
* Created digital presentations for business development and client maintenance efforts.
* Designed trade show booths and coordinate client events for conferences.
* Prepared and published press releases.
* Updated website design and content.
6/01 – 8/02, OWNER - Happy Tails, Pet Services, Los Angeles/Indianapolis
* Led all aspects of a pet services company providing in-home visits, walks & outings, and pet taxi.
6/00 – 6/01, DIRECTOR OF MARKETING, Charles Dunn Company, Commercial Real Estate, Los Angeles
* Directed the development of all marketing, advertising and promotional materials.
* Managed internal and external corporate communications.
* Developed standardized content and appearance for proposals.
* Led proposal department.
* Strategized and implemented new business development initiatives.
* Produced monthly and quarterly newsletters for employees and clients.
* Developed templates and rolled out implementation plan.
* Managed public relations and special events.
CHERYL GUSTIN, page two
9/96 - 5/00, MARKETING CONSULTANT - the marketing dept., Columbus, OH
* Marketing strategy, planning and research for a variety of businesses.
* Advertising, promotions and public relations.
* Event and seminar planning.
5/88 - 7/96, NHP Management/Oxford Management, Property Management, Indianapolis, IN
DIRECTOR OF MARKETING, 3/93 - 7/96
* Directed the development of all advertising and promotional materials.
* Developed and supervised the execution of marketing strategy and subsequent plans.
* Implemented national rollout of sales force automation software.
* Developed software program with software engineers and graphic artists.
* Devised corporate marketing plan for new business development.
* Performed due diligence efforts, recommended and supervised marketing plan.
* Managed and designed product merchandising projects for commercial and residential spaces.
* Developed and delivered sales and marketing training programs.
* Directed the management and promotion of a national customer service program.
* Supervised, trained and coached national sales staff.
NATIONAL MARKETING MANAGER, 2/91 - 3/93
* Performed detailed marketing reviews, prepared comprehensive reports, developed and implemented recovery
plans for under-performing properties.
* Compiled due diligence data and developed management proposals for outside investors.
* Developed client surveys, analyzed customer satisfaction levels, identified problem areas and
recommended/implemented detailed plans for improvement.
* Managed the development, maintenance and updating of a national advertising/promotional library.
* Developed and conducted a wide variety of training and motivational programs.
* Directed the management and promotion of a national customer service program.
REGIONAL MARKETING MANAGER, 8/88 - 2/91
* Developed and executed advertising/promotional plans for a various product types and market areas.
* Conceived and directed product merchandising projects to enhance marketability.
* Created and implemented internal sales promotions designed to increase profitability.
* Composed and delivered marketing and sales training programs.
* Conducted market evaluations, prepared and implemented recommendations.
* Devised and managed annual marketing budgets for eleven properties.
* Maintained and continually improved local customer service programs.
* Organized public relations activities.
MARKET RESEARCH ASSOCIATE, 5/88 - 8/88
* Prepared and analyzed market demographics.
* Conducted competitive analysis and advised pricing, vacancy and concession levels.
* Developed a customer satisfaction questionnaire system and analyzed results.
* Maintained a market survey database system and produced reports.
* Recommended sell/hold decisions.
1985 – 87/Summer Months, INTERN, CGR, Management Consulting Firm, Los Angeles, CA
* Conducted statistical analysis and market research for Fortune 100 companies.
* Developed and maintained databases.
* Composed reports and spreadsheets.
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