Account Executive Marketing
Resume:
Sandra A. Kurimai
*************@*****.***
** *** ***** ******, ********* 6
Greenwich, CT 06830
Career Knowledgeable and resourceful professional adept at developing and implementing integrated, high-profile
Statement marketing campaigns encompassing strategic planning, database/direct marketing, promotions, online, interactive
and qualitative/quantitative research.
Experience Ceebraid-Signal Corporation, Stamford, CT
Marketing Director, February, 2009 – Present
Responsible for finding unique ways of reaching the target audience and increasing the profile of six luxury
apartment communities, driving traffic to leasing centers and the web site, in order to increase occupancy.
• Implement B2B and B2C marketing and communication strategies to promote Ceebraid-Signal’s properties,
including community relations, partner/sponsorship negotiations and web content management.
• Oversee public relations and online agencies as well as develop online and promotional materials.
• Manage the re-branding of “Connecticut’s Best Apartments” as well as the re-launch of the brand’s web site.
• Develop and implement a summer-long event marketing campaign, from the development of marketing
materials and premiums to the hiring, training and overseeing of field managers and brand ambassadors.
MercerBell, Sydney, NSW AUS
Account Manager, June, 2008 – November, 2008
Appointed to lead the execution of integrated marketing campaigns for MercerBell’s new clients. Built and fostered
these fresh relationships, resulting in measurable revenue growth for the agency. Quickly adapted to an overseas
environment to immediately add value to the company and clients.
• Served as the lead contact for the finalization and execution of the B2B and B2C re-launches for Australia’s
fifth-largest ATM network, including trade shows, print, radio and online, to exceed goals for network
growth.
• Assisted with online, direct-response and consumer promotions for MasterCard (Australia and New Zealand).
• Supervised ongoing research of competitive activity and ensured timely delivery of reports.
Alcone Marketing Group, Darien, CT
Senior Account Executive, July, 2006 – May, 2008
Promoted to Senior Account Executive to plan and execute strategic campaigns for clients including Unilever, the
J.M. Smucker Company, Mrs. T’s and Coty Prestige. Managed budgets in excess of $1 million.
• Provided key account services in support of consumer promotions, including sweepstakes, contests, events,
print, radio, in-store, and FSIs, from initial concepts through final execution as well as ROI measures.
• Developed local, national and account-specific marketing plans to ensure sales goals were met.
• Trained and managed Account Coordinator.
• Identified and secured partners for various promotions, and negotiated agreements.
• Managed program budgets as well as client invoicing and preparation of internal C&F forecasts.
Source Marketing, Norwalk, CT
Assistant Account Executive, February, 2005 – July, 2006
Primarily responsible for SKYY Vodka, KeyBank, Staples, JustBorn and Beiersdorf accounts. Promoted from
Account Coordinator to Assistant AE to assist with the planning and execution of national promotions.
• Trained and managed field staff for successful nation-wide mobile marketing tours and events.
• Built strong vendor relationships, resulting in favorable pricing and discounts.
• Tracked vendor and supplier invoices, managed team billings and assisted with internal forecasts.
Skills Computer: Word, Excel, PowerPoint, Internet, Email, Social Networks; Languages: Conversational Spanish
Education University of Connecticut, Storrs, CT USA
Bachelor of Science, Marketing, December, 2004 (Completed in 3.5 years with a concentration in Communications)
Cumulative GPA: 3.4/4.0; Dean’s List Fall 2002 and Spring 2004
Interests Travel, Dance, Reading, Fitness, Running; member of the Junior Jaycees of Greenwich, CT
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