Manager Marketing

Elizabeth Vinson

**** *********** **** *****, **** Mill, SC • 803-***-**** • *******@*****.*** • http://elizabethvinson.wordpress.com

SUMMARY Creative professional with 7+ years of diverse expertise in marketing,

communications, design, leadership and event management.

EXPERIENCE The National Multiple Sclerosis Society, Charlotte, NC

Marketing and Communications Manager October 2007-Present

• Assist in creative content design and communications for $5.2 million research

campaign (www.msgiants.org)

• Create and implement direct mail campaigns to over 40,000 constituents, (30%

increase in registrations and 15% increase in donations in 2008-2009 fiscal year)

• Prepare annual marketing budget ($450,000) and marketing plan

• Contribute with the planning and execution of a premier gala event (raised

$250,000 in 2008, a 50% increase from the previous year)

• Lead multiple viral and grass roots initiatives to boost event registration and

heighten awareness by increasing prevalence of user activity on social media

• Craft press releases and human interest stories for media placement in regional

outlets including: Charlotte Observer, WSOC News, SouthPark Magazine

• Implement a cause marketing campaign with Sonic and Golden Corral,

successfully recruiting 5,000 participants and $860,000 in revenue

• Secure radio and TV campaigns which included PSA placements and

sponsorships (Lite 102.9, Kiss 95.1, WCNC News)

Development Coordinator August 2006-October 2007

• Planned and executed the marketing campaign for one of the largest cycling

events in the Southeast, resulting in 2,100 participants and $1.6 million dollars

in revenue

• Led internal team on marketing campaigns and events, setting timelines and

priorities, monitoring workflow, resolving problems and communicating

information in a timely and actionable format

• Executed all promotions and communications for the events (radio spots, media

buying, press coverage) and implement crisis response plans as needed

• Developed and managed strong corporate relationships (Sonic, Harris Teeter,

Diamond Springs) to secure in-kind donations and sponsorships

• Built and maintained strong relationships with print and related vendors,

ensuring high quality deliverables and efficiency in deadline-driven environment

(decreased printing budget by $15,000 in 2007-2008 fiscal year)

• Designed and updated website, direct mail postcards, brochures for programs

and events, marketing collateral, signage, ads, invitations, t-shirts, and billboards

• Supervised interns and volunteers, facilitating interaction with creative, media,

vendors, agency and customer services

Elizabeth Vinson • Page 2

EXPERIENCE Lockheed Martin Corporation, Alexandria, VA

Website Content Writer February 2006-June 2006

• Managed site utilization activities, including search engine optimization to

increase web-site traffic

• Edited and approved all creative and production material, copy, layout and

production art, and coordinated client approvals

• Designed custom campaigns by implementing innovative solutions to meet client

needs

• Ensured that editorial direction of all copy and concepts met the strategic

guidelines set by the client

TLV Corporation, Charlotte, NC

Account Manager August 2003-December 2005

• Coordinated advertising program with various industry magazines

• Designed initial recruitment brochure for quarterly client training seminars

• Developed innovative product introductions and press releases

• Created competitive quotations on special projects for customers

• Enhanced sales lead database and developed client status reports

Account Representative October 2002-August 2003

• Customer liaison and product service for the North and Southeast region

• Created and implemented company’s initial quarterly newsletters

• Managed project plans and timelines to facilitate timely execution of campaign

and one-off deliverables

• Performed daily sales support, order entry, and stock status

EDUCATION Bloomsburg University, Bloomsburg, PA

B. A. Communication Studies August 1998-May 2002

SKILLS Operating Systems: Windows XP and Mac OS X

Software: Adobe Creative Suite CS3, Microsoft Office Suite, Convio,

REIgnition Content Management Systems (CMS), IBM AS/400,

SAP BusinessObjects, BurrellesLuce (Media Database), SharePoint

REFERENCES Available upon request

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