Manager Marketing
Resume:
Peter Walz
Round Rock, Texas 78681
Email: *****.****@*******.*** Page 1 of 2
Cell: 760-***-****
SUMMARY
• 15 years experience supervising people, programs, and projects focused on communication campaigns
• Producer of executive communications for senior leadership to include presentations and speaking platforms
• Content writer and producer of internal employee communications such as: emails, newsletters, webcasts,
websites, PowerPoint presentations, blogs, and e-media / video
• Experience managing and networking with internal stakeholders, project teams, business units, and media
• Ability to apply integrated communication concepts, brand strategy and executive message development.
• Graphical design expertise (Adobe creative suite tools) and ability to formulate detailed Excel charts
• 18 years of military service and numerous awards for leadership and performance
• Bilingual Spanish with experience working in bicultural environment and living abroad
WORK HISTORY
Executive Communications Manager – Sep 2007 to May 2009
Hewlett-Packard – Austin, Texas
Produce high quality internal and external communications for senior leadership of the Global IT group. Create
PowerPoint presentations and speaker notes to be used for: employee meetings and webcasts, customer engagements,
media events, operational updates, and executive board meetings. Incorporate multimedia and compelling graphics and
charts to communicate in an effective manner. Lead and develop programs that help executives communicate the
business strategy. Create educational forums and all collateral that help senior leadership develop mid-level leadership,
engage employees and disseminate corporate strategy to the global audience. Develop and oversee programs that help
executives recognize employees to include: award criteria, certificates, nominations, and actual ceremonies. Produce mini
videos to highlight corporate strategy, communicate leadership goals, or celebrate achievements. Prepare and develop
quarterly newsletter that communicates business goals, strategy, and honors the achievements of teams. Write content
for internal websites, blogs, newsletters, emails, speeches and presentations. Work closely with internal groups to compile
facts and numbers to be used for executive leadership. Develop project plans, propose vision and direction for
communications, and track effectiveness of campaigns using survey data.
Public Relations Chief – (Activated MARINE reservist) - Dec 2005 to Dec 2006
United States Marine Corps – Boston, Ma.
Directed media and responded to issues for Marine Corps unit while they were deployed to IRAQ. Answered media
inquiries and acted as spokesperson. Wrote press releases, arranged interviews, and facilitated embeds. Communicated
and connected with news agencies. Promoted company activities that resulted in over 300 news broadcasts and articles.
Designed, created, & maintained company website using HTML. Headed Family Readiness program to facilitate
communication between USMC and families of deployed Marines. Enhanced communication with campaigns via: website,
ten newsletters, correspondence, phone conferences, and family events. Planned, budgeted, and organized special
events for dignitaries, military and families. Designed and created unit historical museum and displays. Organized official
USMC building dedication and public event for Medal of Honor recipient. Supervised team of twelve Marines in all daily
activities and operations. Provided benefit explanations and acted as military liaison for the families of Marines killed or
wounded.
Supervisor Fiscal Accounting & Procurement –(Activated MARINE reservist) - Feb 2003 - Nov 2005
United States Marine Corps - Pasadena, Ca.
Directed team of 9 Marines that coordinate procurement and logistical operations in support of Operation Iraqi Freedom.
Managed multiple projects and facilitated logistics, supply requisitions and accountability during wartime in Iraq and on the
home front. Orchestrated asset redistribution and cross-leveling, transferring all items to 75 units. Headed unit
decommissioning process and closure of Supply and Fiscal accounts. Oversee office functions, accountability, and ensure
smooth operation and correctness of supply procurement and inventory procedures. Ensure accuracy of fiscal issues.
Peter Walz
2203 Clearwater Drive
Round Rock, Texas 78681
Email: *****.****@*******.*** Page 2 of 2
Cell: 760-***-****
Corporate Brand Manager - Oct 2000 to Feb 2003
FUJITSU Computers, San Jose, Ca. -$46 bil. Japanese Computer Company, 3rd largest in world.
One of three global brand managers placed at the top-level to supervise, direct, develop and track worldwide Corporate
Marketing and internal communications, campaigns, and policy. Oversee, guide, train and communicate with 17 separate
U.S. business groups regarding policy, strategy, and brand management. Worked directly with Corporate HQ Japan and
U.S. regional business units to create and fund original marketing and public relations campaigns: (advertising, web,
brochures, technical papers, case studies, and electronic media). Made six television commercials and 8 corporate ads
after interviewing selected customers to create case studies and 'real-life' testimonials. Reported findings and gave
presentations directly to headquarters in JAPAN to provide status and lobby for special project support. Monitored focus
groups, tracked effectiveness of campaigns and used findings to mold strategy. Forged relationships with many
executives and internal / external agencies and vendors. Developed and wrote marketing materials, collateral,
newsletters, and product brand guideline manuals. Wrote weekly status reports and monthly presentation materials that
provided snapshots of campaign effectiveness, findings, current and long-term projects, and budget status. Analyzed
customer interaction with company and implemented programs to enhance customer experience via web, phone,
reception lobbies, and sales calls. Developed visual graphics and product displays for the North American Customer
Briefing Center and Product Showroom. Studied company history and created new visual historical perspective. Updated
and maintained internal intranet website. Managed and logistically coordinated key trade shows and events: COMDEX,
Byron Nelson golf, AT&T Pebble Beach and solicited group participation and sponsorships. Prepared and managed
budgets to stay in line with financial goals.
Marketing Representative – June 1998 to Sept 2000
GERS Retail Systems - San Diego, Ca. - $60 mil. provider of e-business software for retailers
Directed lead generation marketing programs for developer of software for retailers. Responsible for managing team of
five marketing professionals tasked with lead generation program activity. Reported directly to the VP of Marketing. Set
lead generation goals, tracked results and allocated personnel and budget resources. Managed program content
development. Provided direct sales force support. Coordinated trade shows and events. Acted as Latin American liaison
with key customers from Mexico. Interpreted computer system classes English to Spanish.
Marketing and Public Relations Manager - May 1996 to June 1998
3i Interpreting, Inc., Vista, Ca. - Interpreting and translation service company
Led and supervised three person marketing team. Produced and designed communication campaigns for a provider of
interpreting and translation services supporting the insurance industry. Generated inbound leads via targeted ad
campaigns and mailers. Setup conferences, workshops, meetings and shows to market service. Created company
PowerPoint slides and gave presentations to groups. Made customer visits and personally resolved any issues.
Marketing Manager – Aug 1994 to May 1996
Hispanos Unidos Newspaper, Escondido, Ca. – Regional Spanish language Media Company
Marketing representative for Spanish language newspaper. Gave sales presentations, prepared price quotations and
negotiated payment terms in Spanish. Gathered customer ideas, suggested marketing designs and communicated layout
to graphic production. Assisted in production. Translated news from Associated Press wire service, English to Spanish.
Education: B.A. Spanish for the Professions: California State University San Marcos, May 1995, GPA 3.5
Technical: Fluent in corporate media development and graphic design: Adobe Photoshop, Adobe InDesign, Adobe
Premier Pro video editing, HTML Web programming and e-Publication, and very savvy in all Microsoft Office programs,
Excel, Word, PowerPoint and Publisher.
Awards: Two Navy Achievement Medals and Two Navy Commendation Medals for personal military achievements.
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