Manager Project
Resume:
CLAUDIA RIVERA-PETTINGILL
Glen Ellyn, IL 60137
*******@*****.***
PROFESSIONAL EXPERIENCE
Casa Verde Imports 2007 to present
Marketing and Web Manager
• Plan and execute SEO and PPC campaigns; develop, manage, and implement content on CMS;
SEO writing; copywriter, proofreader, and publisher for product catalog work with Google Analytics;
and research trends that work for the consumer.
National Center on Education and the Economy, Washington, DC 4/02 to 9/07
Senior Editor/Marketing Assistant
• Marketing/Communications: Developed, wrote, and implemented content during website project.
Responsible for SEO writing, copywriting, copyediting, and proofreading. Upon site launch, I managed
and updated web content, images, and completed necessary tagging on CMS. Other marketing
responsibilities included copywriting, copyediting, and proofreading ad copy and assisting with various
campaigns; copywriting, proofreading, and concept work for annual conference catalogue and brochure;
and developing a media kit.
• Production: Copyeditor and proofreader for education materials. Responsibilities included
developmental editing, substantive and technical editing, fact checking, and proofreading. Managed
consistency among product lines, including layout, design, and editorial.
• Managed and mentored editorial staff and desktop publishers.
• Liaison between production staff and management teams to coordinate and support projects.
• Assisted with Spanish translations for brochures and book manuscripts.
• Developed editorial tools to maintain consistency: style manual, templates, lexicon, project methodology,
and editorial schedule. Created a production manual to ensure consistency among products.
Monument Builders of North America, DesPlaines, IL 4/01 to 11/01
Senior Editor/Publisher
• In charge of all production needs for a monthly publication.
• Developed editorial calendar, completed interviews, researcher, copywriter, proofreader, substantive
and technical editing, desktop publisher, managed production schedules and advertising needs.
• Developed marketing collateral, including print ads and brochures.
• Coordinated with president to ensure accurate and timely information.
MarchFirst, Chicago, IL 2/00 to 3/01
Content Strategist
• Part of a team that developed brand strategy, as well as developed, managed, and implemented
content for client web site projects.
• Completed SEO writing, copywriting, copyediting, proofreading, interviewed stakeholders,
evaluated content assets, created style guide, and developed and managed content matrix.
• Worked closely with information architects, designers, and developers to achieve positive user
experience throughout development.
• Completed user testing at project completion to ensure positive and profitable site results.
• Managed copywriters.
Client list includes an international insurance company, two major grocery retailers located in the
southwest, a B2B company in South Africa, and a Chicago-based furniture company.
Sears, Roebuck and Company, Headquarters, Hoffman Estates, IL 7/98 to 2/00
Senior Editor/Web Content Manager
• For web redesign project: Implemented content, coordinated with department managers to
identify goals, SEO writing, copyediting, interviewed stakeholders, and created editorial
calendar, templates, and style guide.
• Completed all facets of production for a monthly style publication and a bi-monthly corporate
training publication. Copywriter, copyeditor, and proofreader; primary and secondary research;
developed and managed editorial calendar; desktop publisher; and managed vendor relations.
• Launched and was responsible for all facets of production for a new training publication.
• Worked directly with vendors and managed communication.
• Coordinated with buyers and managers to identify sales goals and primary trends.
• Edited and proofread videos manuscripts.
• Managed and coordinated photo shoots and worked as style editor.
• Recipient of recognition award “In Appreciation of Your Great Work!” (2000)
FREELANCE
• Copywriter, copyeditor, and proofreader for direct marketing materials. Niles, IL (2009)
• Researcher for a leading woman’s magazine. Chicago, IL (2005)
• Managed web content and information architecture for a Chicago-based start-up technology firm.
Chicago, IL (2001–2002)
• Developed and edited a procedural pamphlet for the American Red Cross. Bethesda, MD. (2001)
• Writing assignments for an online publishing magazine. Chicago, IL (2001)
• Wrote and edited press releases, media bulletins, and news announcements for Chicago Academy
of Sciences Peggy Notebaert Nature Museum. Coordinated promotion of new exhibits and
media events. Chicago, IL (Summer 1997)
• Various writing and substantive editing assignments for Patty Frey Consulting. Chicago, IL (1996–1997)
EDUCATION
B.A. in Journalism, Emphasis in Science Writing, Columbia College, Chicago, IL
G.P.A. 3.6/4.0; Deans List
News reporter, feature writer, and editor for The Chronicle.
ADDITIONAL SKILLS
• Fluent in Spanish.
• Well-organized, detail-orientated, and deadline-driven professional.
• Experience working in fast-paced, multi-project environment.
• Proficient in MS Office and OsX.
• Experience working with CMS, Adobe Contribute CS4, QuarkXPress, InDesign, Photoshop,
Interwoven, FrontPage, and HTML.
• Proficient in Mac and PC environments.
References available upon request.
Contact this candidate