Engineering Management

LALITA REDDI

Phone: 614-***-**** email: ******@******.***.***

Address: **** ****** ****** ***#** Pittsburgh PA – 15213

EDUCATION

CARNEGIE MELLON UNIVERSITY Pittsburgh, PA

Dec‘09

M.S. Engineering and Technology Innovation Management (GPA 3.53/4)

VNR VJIET, JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY Hyderabad, India

May ‘08

B.Tech. Electronics and Instrumentation Engineering (GPA 3.6/4)

GRADUATE COURSES

Engineering Design Projects Strategy and Management of Technological Innovation

Managerial and Engineering Economics Brand Strategy

Product and Brand Management Ethnography

Product Planning and Development Organizational Management

Decision Tools for Engineering Design and Entrepreneurship

WORK EXPERIENCE

May – Aug ’09

Business Development Intern – Solar Semiconductor

Researched and analyzed potential markets and calculated demands; created databases with researched information,

prioritized the potential markets based on product analysis, static and dynamic demand analysis, made strategic plan to

enter markets that support the firm’s principal strategy, created project financing details and optimized finances.

GRADUATE PROJECTS

Engineering Design Project

Built a visual-inspection device that could work in a radio-active environment

Decision Tools for Engineering Design and Entrepreneurship

Worked on the cost and demand analysis for the new product

Brand Strategy

Presented a Brand Audit for a chosen Brand

Ethnography

Ethnographic studies for the disabled/old.

UNDERGRADUATE PROJECT

Built a pick and place rectilinear robot on an 8051 microprocessor.

COMPUTER SKILLS

Programming Languages: C, Java, Assembly Language

Application Software: Microsoft Office, Photoshop, Macromedia Fireworks, PageMaker, AutoCAD

LEADERSHIP

Instrument Society of India Student Chapter: Secretary (’07-‘08), Vice-Chairperson (’06-‘07)

Headed the Technical Symposium CONVERGENCE for the years ’07 and ’08 which had a team of over

100 students and over 1000 participants

Under-Graduate Student Committees: Editorial Committee, Cultural Committee

ACHIEVEMENTS

Raised INR 1 million as the sponsorship team lead during the college symposium and increased the scale of the event 4

fold during a period of 2 years

As a member of the editorial committee successfully released the monthly newsletter

Contact this candidate